Discussion on Network Marketing solution of enterprise with deep Network marketing plan

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We can't live without the Internet. The internet as the "five coal" strength has been fully demonstrated, enterprises can not ignore e-commerce to enterprises to bring opportunities, so network marketing is the strategic choice of enterprises.

Enterprise Network Marketing application contains four important links:

1, Network Marketing Solutions

2. Construction of marketing website

3, website promotion

4. Website operation

Please remember a formula: corporate website + website promotion ≠ network Marketing

We have already realized that the network marketing is very important to the enterprise, then the complete network marketing solution has what specific technical standard? We analyze it from four aspects of network marketing.

Network Marketing Solutions

Network Marketing is a system engineering with high technical content, each link has the technical index and relevant data for analysis. Not to build a website, do Baidu and Google bidding rankings on the line.

First, we need to have a clear purpose--positioning clearly, all work revolves around the ultimate goal;

Second, according to the company's actual situation analysis of core keywords, analysis of competitor network Marketing;

Then, according to the core keywords, competitors, the construction of a suitable search engine marketing marketing-oriented website;

Finally, the establishment of web site promotion program, using a variety of different promotional methods, so that the site to obtain high-quality traffic and orders;

Second, the construction of marketing-oriented website

Accurate, is suitable for search engine Marketing enterprise website construction.

The purpose of our station is to obtain orders from online buyers, which is our highest purpose. Therefore, we need high-quality customers to visit the site, and let them enjoy in-depth understanding of our products, and finally let them take the initiative to contact us to become our customers.

Marketing Web site must be integrated into two kinds of ideas: 1, user experience; 2. Search Engine Marketing (SEM)

Marketing Web sites can do, solve the credibility, purchasing power and the problem of turning heads.

III. website Promotion

Network Marketing planning is the soul of network Marketing | Marketing website is the fundamental of network Marketing | Website promotion is the engine of network marketing.

At present, the domestic website promotion has three main promotion types.

Type one: Pay promotion mode (more than 10 kinds)

1, Baidu bidding rankings, Baidu Hot zone, Google Domestic, Google overseas, Yahoo

2, investment platform promotion (U88, narrow Network),

3, media channels-sina/sohu/TV ads

4, CPL (cost per Leads): To collect the number of potential customer list to charge; Asian personals

5, CPC (cost per Click; Cost per thousand Click-through each click. Google AdSense is currently used in this way.

6, CPM (cost per Mille, or cost per thousand; Cost per impressions each thousand impressions. More portal sites

7, Google AdSense

8. Advertisement of Industry portal website

9, Domestic union: Popcorn Alliance, Qihoo Alliance, Qi Run Alliance, soft Sue Net.

10, other paid advertising; for example: Make some foreign payment catalogue;

Type II, Network marketing software promotion (dozens of kinds)

Scholar friends, all-round marketing, blog mass, e-mail mass, forum mass, QQ Mass, Taobao marketing software. Software mass has its own advantages, there are some deficiencies, the use of time to be cautious, and to pay attention to some skills;

Type III, Soft Wen Web2.0 marketing (more than 15 kinds)

1, BSP Free blog: such as WordPress system, Sina Blog, Sohu blog, etc.;

2, professional Personal/Corporate blog (original, resource download, writing, soft text, Word-of-mouth marketing)

3, Feed Promotion: News collection RSS, FEEDSKY, Zhou Bo rss (blog search);

4, the network picks the promotion: Like delicious bookmark, Baidu searches hides, 365key;

6, Digg category promotion: Digg.com, diglog.com, etc. (top)

7, classified website Information release: such as Craigslist, kijiji, local classification information website, online yellow Pages and other information release;

8, SNS Circle (Social network) Promotion: MySpace, fundamental network, circle, etc.

9, wiki-type writing promotion: such as Wikipedia, Wikipedia, Baidu encyclopedia, etc.

10, SNS Circle (social network) promotion, such as MySpace, fundamental network, circle, etc.

11, personalized website 43things series

12, question-and-answer type, such as Baidu know, Yahoo answer, etc.

13, published valuable original articles to the list of articles, such as 360doc;

14, for the search engine news sources for promotion, such as Donews, iresearch;

15, pictures, electronic magazines, audio, video creative promotion.

Iv. website operation

Website operation is the guarantee of enterprise network marketing success.

Network Marketing in different industries, the application of different enterprises, the same input produces different effects. The first three stages are the soul, the foundation and the Power of network marketing. But without web site operations as a guarantee, it is likely to result in a lot of extra costs and no expected results. Because, each link to analyze the data, find out the problem, targeted to propose solutions, continuous analysis of site keywords, analysis of user behavior, analysis of traffic and so on, technical content is very high.

Website operation must have a good Network marketing manager to control the overall situation, preferably a more comprehensive network marketing experience, to ensure the implementation of four important links.

Summary: The value of enterprise network marketing is no doubt, but enterprise network marketing full application will take time, because the real technology comprehensive network marketing talent and technical team is still very few. Large enterprises can hire high-end talent team within the line, but the best choice for SMEs is the network marketing business outsourcing.

This program is mainly elaborated the network marketing four main stages, does not contain the concrete technical detail, therefore is relatively simple, but for the enterprise decision maker, understood these links is advantageous to the better understanding network marketing, the recruitment suitable network marketing talented person, or chooses the suitable network marketing service provider, Ensure the successful implementation of the enterprise Network marketing strategy.