Discussion on new mode of shopping Guide website from user psychology

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In the era of this shopping guide site, and then to guide the site, is actually a very backward thing. But now in the discussion of the shopping guide site, a lot or subjective point of view, always avoid the "take for granted" misunderstanding, and this misunderstanding, often is very terrible and fatal.

To the shopping Guide website, the last of course still want to sell goods to be able to profit. Who is going to buy the goods? Of course, users, the user is the site's profit chain constitutes the most basic protein. Therefore, in the shopping Guide website discussion, from the user point of view is the most important. We can't just think about what kind of site we feel best to make the most of, and should think, what users want.

The art of the website is the first impression source

Many sites are very tangled web site art problem, this point I can understand, but sometimes also feel that some sites to decorate the site is almost superfluous. In fact, the simple page is very good, too complex pages are easily resented by users, the whole fishing site like, who dare to see? Not to mention the point of shopping. In this cheater-lined website, most consumers will follow their most original reflection information to go, that is "the most vivid mushroom is probably poisonous." Just like a woman's youth is more attractive than cosmetic, in this regard, the site is actually a bit interlinked. A concise site can give people a sense of trust, the subconscious has the "trust" of the signal reflection, will be more willing to buy things on this site.

But stationmaster do not fall into another erroneous zone, want higher end route. Shopping Guide website higher end Route is a very unreliable thing, currently did not see what higher end Route shopping Guide website can be very successful. One, the real high-end people will not use the shopping guide website to buy things, all kinds of brand sites there. Secondly, really high-end, are all calm matte color, but also how to stimulate the user's shopping desire? The main user in the shopping guide network is young people, like the after all is still relatively fresh things. Therefore, the website art to be lovely but not lose generous, stable and with the trend of the breath, this is the user's heart want the look of the shopping guide site.

Beauty is important, but convenience is more important

For users, as shoppers, the site's art will certainly affect their own shopping desire. But, compared to the website art, the user finally wants to buy or the commodity, therefore can buy the commodity conveniently quickly is the most important. If you want to find the goods you want, it is of course important to have your site divided. Most Web sites are doing well in this area, so it's best to be creative, but it's not going to hurt, after all, it's hard to make progress.

However, it is a depressing thing to see what you want, but not to find the purchase link. Some sites are like this, in order to look good, the results of purchase links are not easy to find. Or point in the future, and then click a button, and then enter the purchase page, which will give users a bad impression, in such a large competitive pressure, it is likely to lose the user. In fact, the purchase of a short channel is good, so that the quality of the site content is refined and efficient. Therefore, compared to a stunning site, users want, is a glance, convenient and efficient site

The mood of shopping is as important as the goods bought

Now the site also has a misunderstanding, is to be tempted by short-term interests. A website just got a little bit of improvement, and desperately put on advertising. But what users hate most is that I am a shopper, God, and why I am forced to watch so many soft ads.

Of course, for the site operators, profitability is the most fundamental motivation to support operations. But would it not be too soon to get rid of customers for short-term benefits? Not to mention the ultimate interest of the shopping guide website or in the user, if for that point of advertising revenue lost users, it is too deficient. So for advertising, not only to control the quantity, but also to choose carefully.

More shopping than direct reading

A large area of color more than black and white to stimulate shopping desire, so compared to the text, the picture is always more able to meet the needs of users shopping. Some websites put the commodity introduction and the commodity together, actually is a kind of complete resource waste. Shopping Guide Network for the user groups are mainly between 15 to 30, for these users, only to see this thing good-looking, will have the desire to further understand. Therefore, in the homepage of the website, must be the picture occupies the dominant position

Popularity is important, but credit is more important.

Users of the site evaluation, not only from other people's mouth, but also the results of their own experiments. Some website promotion does very good, many people all know, but is forcible, is not known. The popularity of the site is high, but the quality must be with visibility to go hand in hand, so that users will not have "been cheated" feeling. Some of the quality of the site is not bad, is medium, but the publicity to do too much too good, or even a misnomer, the user came once there is a kind of fooled feeling, and finally lost the user.

In psychology, a person's expected value, if not satisfied, will produce a corresponding sense of loss. The expected value of the site to the user is too high, and finally can not meet such expectations, it will make users feel cheated, resulting in a feeling of distrust. People's awareness of the subconscious has a distrust of the impression of something unconsciously evade, sometimes users do not know, but the site has actually lost a lot of users.

Cheap is important, but quality is more important

Shopping Guide site users, are the economic strength of the general people, like the relatively cheap things. So price wars are often a common form of competition, and many websites are looking for cheap goods. But is the user really so blind, as long as the cheap to buy anything? Users will also calculate, spent 10 yuan to buy their own things, is to lose 10 yuan in vain, but spent 50 yuan to buy their own very good things, even if expensive also does not matter.

Therefore, in the choice of goods, quality is more important than price, because the user's brain heat is absolutely not sustainable. The regression theory of statistics also confirms this, regardless of the situation will be returned to a line. Consumers end up spending is more sensible, so they finally pay attention to, or the quality of goods.

I'm sure I didn't find it by myself.

Users also have a very common mentality, is to be delivered to the certainly did not find their own, which is why too much positive sales will get the reasons for the reverse effect. Therefore the website in the promotion aspect, must not be too anxious. As a shopping guide site, also need a certain style. The fresh and fresh to the arts and literature, do not put the goods piled together as if not sell out the same. The home page should be concise, not full of "super recommend" "Super hot" things like that, put some high quality goods on the enough, those things enough to stimulate the user's shopping desire. As for what the user wants, and then find it himself, it is certainly more satisfying than giving him a direct hand. As long as users are satisfied, can become high-quality users, the site will be profitable.

In short, from the user's psychological analysis, will find seemingly insignificant shopping guide site, there are many fresh untapped areas. The author can only be a start, the final practice of the results, and stationmaster's understanding and diligence is inseparable. As long as can be inspired by the article, the application, the site can definitely do a big job. This article starts A5, the beautiful Picture (www.qqleju.com) reprint, please indicate the source.