Discussion on the difficulty of optimizing operation of enterprise Webmaster's tail words

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For the Enterprise stationmaster tail Word optimization, have various opinions, some peers think the enterprise stationmaster tail Word optimization, also some friends think the enterprise station do long tail optimization effect is small, the reason is that most of the SME Station product page is very small, only dozens of products. But personally in favor of the first statement, the Enterprise Webmaster Tail optimization is still feasible, since the long tail word optimization can not be short of long tail word thesaurus, but for the long tail word thesaurus operation is not simple, we are clear product long tail words require high conversion rate, taking into account the small number of corporate station page characteristics, so for the long tail word of the handsome election to improve. If an enterprise station every day IP traffic can reach thousands of, that is already done very good, as to the conversion rate of things, not only we these SEO people's responsibility. The following is a detailed analysis of the following long tail Word library operation of several difficulties:

1th: The establishment of thesaurus system

To do a good job of the long tail word optimization, the first to have a stable thesaurus system, the word library system, including keyword collection, keyword optimization difficulty, Baidu index, etc., on the mining of keywords, I know that some software can do. But software after all and artificial difference is far, like the number of corporate webmaster tail Word does not need a lot, so you can try to find manually, through Baidu know, Baidu Drop-down box, Baidu related search results can be. For example, take the sprinkler product for example, these enterprises are mainly sales of various types of special vehicles, in addition to the sprinkler products, as well as the product types such as sewage trucks, around the sprinkler can find a lot of long tail words, such as water tanker price, 5 tons of sprinkler, sprinkler chassis, etc., according to these keyword combination rules, We can classify these long tails and then list a bunch of long tail words. The system can be based on the display of each site's long tail word rankings, of course, the thesaurus system has to spend money to develop, for SEO companies can find programmers to develop such a system.

2nd: Deep analysis of long tail words

The most difficult step in the entire SEO process is the keyword analysis, at the same time is also the most important step, this need SEO personnel to a certain industry more familiar with, for example, you are in the tourism industry for a long time to optimize the site, then the industry must be very familiar with, in fact, the enterprise station is the conversion rate, specifically the consultation volume and volume. Most of the enterprise site has not yet online order function, is basically the question of consulting volume, for example: An Enterprise-day IP volume of 1000, but the consultation volume is only 10 people, so the conversion rate is very low. How to analyze the long tail words in depth? How can you get a sense of the user's search habits? A person who wants to buy products and a user who only want to understand the product, the two concerns are certainly different, want to buy products users will pay attention to product prices and after-sales service, only want to understand the product users will be more concerned about the use of products. Of course, these are not absolute, keyword analysis must start with the user.

3rd: Can be SEO company to adopt

At least now I haven't found any SEO company to provide enterprise station optimization services, we are still doing a few keyword optimization services, after all, the whole webmaster tail Word optimization needs more time and energy. In terms of charges can only be charged in accordance with the daily IP, for example: The amount of traffic can reach 500IP per day to collect how much money, so that the SEO company may be more difficult to operate, the investment time and energy will not be proportional to the case, in fact, even if the SEO company launched such SEO services, customers can not accept is not workable, The key is that customers can not accept such SEO services. Now the SEO market has been different from before, the era of cabbage price has come, the customer's knowledge of SEO is also gradually deepened, but there are many misunderstandings. SEO is not equal to consulting volume, SEO is not equal to order volume, customer misunderstanding and we also take off the relationship, so we should guide customers understand the truth of SEO.

Finally summed up: Enterprise Station optimization Service is a new model of SEO, compared with the traditional keyword optimization services, the whole station optimization service should be more promising, but to let customers know more about this kind of SEO services, correct to understand the role of SEO. As for the charging way we still need to explore, well today I chat to this, I hope that peer friends see this article, can continue to publish some ideas and insights. Article First A5: reprint indicated Bo dog http://www.boggw.com/Thank you!