Discussion on the early operation of local forum from SMO

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Before opening, must explain a premise, these experiences only for like me small stationmaster, in lacks the money, the vacancy, lacks the content, lacks the energy to do the station state. Often mention do station, will unconsciously think of "combat". Sha Jia Bang Wisdom Fight in the song lyrics is this: "Think of the original, Lao Tze's team opened, a total of more than 10 people seven or eight guns." For the initial small webmaster, the state is far less optimistic, the team opened, also one or two people, art design technology editor shoulder. In the absence of anything in the state, the site how to do. Chat with friends, or even say, in the conditions of people and do not have the premise of killing in the network, doing doing will have a sense of frustration frustrated. Trying to move forward in frustration. Get to the point.

An explanation of the SMO Baidu is as follows:

Social media Optimization SMO is a complete set of methods for public communication through social media, online organizations, and community websites. The SMO approach includes adding RSS feeds, "Digg this" top Up, blog writing and non-collaborative forms of third-party community functions (e.g. Flickr picture slides, YouTube video sharing). Social media optimization is a new form of network marketing.

If you do not understand, even do not know SMO, Baidu Bar, first from the text form to a general understanding. If we follow the simple understanding that we can combine the SMO with reality, TA is the use of micro-blog, said that the space of these social media to promote optimization. Do stand early, in the enrichment of the contents of the site at the same time, may wish to first seize two micro-blog (Sina Weibo, Tencent Weibo), a space (QQ). Establish relationships with netizens. To conduct the early spread of the website brand.

Second, establish early relationship with netizens

How to let the forum and the Netizen produce the relation, this is to do the website initial stage the most difficult problem to solve. The initial content is not full enough, the interaction is not hot enough, local information accumulation is scarce, not up to the interest of netizens, after all, now is only the value of the forum creation period, netizens difficult to recognize. Even do a mass of promotion, a lot of publicity, caused by the forum is only made of iron, water users. Netizens came, and went, and some netizens came, and some netizens went away. Forum still very difficult and netizen produces inextricably relations, cannot stay the netizen.

For example, I now operate the Jiaozuo Fresh Orange Forum, prior to doing activities and occasion promotion, has done publicity to disseminate, but in the absence of financial and material resources, any lack of sustained publicity is equivalent to dripping like a sea, pan can not have a little ripple, occasionally come over a few netizens, see also go. Indeed took a lot of detours, eager to foreign propaganda, keen to direct their connection to the external spread. The result is counterproductive. This kind of publicity, labor and wealth, the cost of a lot of time and energy.

Focus on these so-called social-media microblogging and QQ space, which are beneficial to SMO optimization.

Third, micro-Bo first, and users to create interaction, establish relations

The use of micro-blogging tools, but also in the site after a period of time, slowly aware of. In fact, micro-blog and space, is your site and users to establish a very convenient early relationship between the channel, and again, the spread of the website forum popularity. After all, this time forum and users can not produce close contact, but micro Bo can, space can. Post on the forum may not be available, but a microblog may have more or less @. Use their own forum name first to integrate into the microblog, first let the Netizen understand you, know you. And with your microblog attention to each other, this is actually in the establishment of the Forum and the relationship between the user.

Microblogging does not need your effort to original, only need a few words can be completed one release. You can complete a forwarding by simply clicking the mouse. Let your forum dedicated microblogging account, and began to learn to communicate with netizens. Comments, replies, this is to let users and your microblog communication. They don't think you're a person. Your label is the official image of a website. The official microblogging of the forum, and the success of the V, will make your official image has been greatly improved.

Four, on the QQ space sharing promotion

If you pay attention, you can at any time of day, watch the people around you to see what they are doing. You will find that the brush space is the phenomenon you see most. The powerful force of this penguin and no one can stop it. Tencent Micro Bo and QQ space interoperability, so that the flow of information more smoothly. If you can not use their own accounts and countless users to establish relationships, to achieve the effect of spatial information dissemination. Let your QQ space and friends to establish relationships, so that they like to pay attention to your room.

For specific operations, different platforms may have different modes of operation. My forum is the use of DZ Framework, in the opening of the QQ authentication space, will automatically add attention to the Forum Certification Space button, greatly facilitate the registration of users and forum authentication space to create a relationship between convenience.

After adding the authentication space one day, the forum official space concerns the number of people more than 20. In the day of the forum to share the wonderful content of QQ space under the premise, began to have user Qzone visit the IP volume and PV. This number continues to rise as the number of certified space concerns increases. Imagine whether they would visit your forum two times if they had not established a relationship in such a way.

Cite such an example. Not for which platform advertising, after all, the effect of who knows who.

Use of tools, will make you more effort, in you can not let the forum and users to create relationships and viscosity, you may want to use micro-blog, as well as space to establish contact with netizens. This link will be a more secure and stable channel for the content output of the forum. In the early days of Internet users for the forum may have only one visit, to your QQ space and micro-blog access, but it is a long-term process, of course, this is also based on whether the value of the information to pass on the premise. As for the later operation, it is necessary to rely on the site content direction planning, as well as specific operational strategies. With a stable information output channel, at least when the forum has valuable information, can be more effective, more targeted dissemination.

Hope that the above personal experience to the initial establishment of the site webmaster are some inspiration.

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