Discussion on the column construction of the local website detail operation thought

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Local sites are increasingly competitive, but it does not mean that grassroots webmaster in the local site operation has no chance? Just want to successfully operate the local site, more is the need for wisdom, through innovative operation of the idea, only possible in the fierce competition to stand out! I believe a lot of people understand this, But do not know where to start innovation, always think of a wide range, it seems to be able to find a successful operation of the local site key! But once you think about it, you tend to think more time than you do, and ultimately it's just a failure, but it's simple to innovate, Show your uniqueness in detail, and you'll basically find the key to successfully running a local site!

The following I take the local site of the column as an example, to introduce how to let the local site's columns become more advantages, and the details of the processing, it is to obtain the basis of the advantage column!

One: From the analysis of competitors to start

Many webmasters also know the importance of analyzing competitors, but in the analysis, can not obtain useful information, just for analysis and analysis, now each place generally have several local websites, analyze the advantages of these competitors where, especially the user experience degree, must personally to these sites experience, Then the experience summed up, and then look at the competitor's column design, to see the advantages and disadvantages of these columns! At the same time to see how the popularity of each column, so that we can tell which columns users are very concerned! So they should be in these columns to increase input and make features!

Second: Good analysis of the other Side advantage column popularity reason

If you look at the local Web portal, you will often see a number of posts in a column is very large. Generally can occupy 30% of the entire website post volume, such columns are many experts think is the advantage of the column, then we analyze competitors, we should focus on analyzing the reasons for the formation of these advantages columns, why these columns will attract users, because the contents of the column or because of these columns of advertising intensity is relatively high, Or very high entertainment, and so on, and to learn to analyze the advantages of these columns can bring economic benefits and so on!

Third: To combine their own advantages, to create their own advantages column

Create your own advantage columns, to start from two aspects, on the one hand, through the analysis of the advantages of competitors column, and then see their own in the same column there is no better resources, or whether it can exceed the killer of others, if not, then it is necessary to avoid its sharpness, looking for another advantage column road! This is another way to build their own advantage column, is from the enemy unpredictable place, but the same user is also very interested in the content, and then create a part of their own advantage, so that you can avoid the head-on collision with the opponent! But the advantages of this way to create a column, also face certain risks, It is possible that the user does not recognize, which requires you to conduct appropriate guidance!

Four: The content of the column details, to increase the content of the user chord

The advantage of the column to build, a very important part is the need for high-quality content support, so what content is high quality? Many stationmaster thinks, as long as is the original even if is the content of high quality, but I think, as the content of the advantage column, original is not the purpose, just a means, want to build the content of Advantage column , the premise is that these content can touch the chord of the user, so that users can not consciously look at your site, so in addition to the original, you can also reprint some popular content, two original content, but also to have an attractive role, usually as a local portal, local news is undoubtedly the most attractive part!

The above is the author for the local Site Advantage column details of the construction of several views, a local portal, if not their own advantages column, there is no own characteristics, and the loss of the characteristics of the local portal, it is difficult to attract users, but also can not get loyal users, and ultimately only to the failure! Above content by www.120job.cn in Admin5, reprint please keep the URL, thank you!