Discussion on the development of local commercial Union Station (O2O category)

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From the first day to learn to do with FrontPage Web page to now has 11 years, on the A5 webmaster Network also have many years, specific how long remember not clear, 56 should be some. During a long period of time because not to do the site, but occasionally come up to see, and now with a few friends to do a local business Union Station, and began to return to A5, and then come back to see what we have a good idea by the way to learn from.

Because always in school, in recent years has not been enough to take into account the site construction of things, do not know when O2O suddenly and fire a, as if a night overwhelming, what real estate network, ordering network, comment Network, local forum, all kinds, mostly around the local or around O2O, like Taobao in O2O, About to get a city version of Taobao, so that we can find the nearest goods. Now the most discussed should be what kind of O2O to do, how to profit. I think O2O this thing because it involves offline services, so want to do the whole country is very difficult, the general stationmaster basically can not complete, that only then starts from the regional website, provides the local service the same city station is O2O's one best representative? From this point of view actually O2O is not new, had existed long ago, It was not so hot at the time. Personally, I did a local network in 08 because I was still in high school and it was really hard to execute, so I gave up halfway.

Because I recently engaged in the local business alliance, so this time I would like to talk about the problems and ideas I have encountered. Our site is very simple, is to show the online cooperative merchant products and preferential prices, customers feel good after looking, you can go directly to the store to pay for the purchase, and the customers want to have a discount must hold our membership card, this charge, we are planning this project before the main site of the initial profit point. To tell the truth this profit is actually very low, to a membership card 30 yuan, single card profit 25, 1000 Zhang also 20,000. For offline sales, sell 1000 products, profit of 20,000 should not be a lot of it, and its disadvantage is that the urban population is fixed, will inevitably lead to a cap on the amount of cards sold, even if 10% of the purchase of our cards, for a hundreds of thousands of of the small city is also not much profit, than the monthly income of Taobao customers. You reader, I think you can see that this is no future. We've been thinking about it for a while, but it didn't take long to find a new profit point, which I'll say later. Because our project from planning to now altogether also 2 months, so most things are still relatively fresh, here and you share, also hope that we have a lot to express their views and learn from each other.

Team equipped with: Technical personnel 1, the initial salesman 2 later joined 1, a total of three, art can say half, because it is a salesman part-time (labor costs: are together to do not pay the school students or new graduates).

Early in the project: This is the hardest time, because businesses have to talk about, this is a process from a qualitative change from scratch; The site is also to be developed, because we are more comprehensive positioning, want to do a Web end, mobile phone can access the information platform, but also to develop a micro-trust public platform, and pure technical personnel only me. Because we started around August 10, want to catch up with the September school season, so the whole August very rush. The system is used for dedecms plus imitation template, later see this is really not a good idea, because DEDECMS is a content management system, made O2O words have too much to change the place, now the site is about to change the new development of the O2O program; At that time did not have a business to see the site, the result is difficult and business talk, because we have no ah, people think we are fooled, there is no way, can only be talked over and over, but at the end of August to talk about more than 30 local businesses, for the small city can be counted, almost to the United States and the network has a 80% of our appearance.

Project medium-term one: this time the site also do almost, micro-letter can also be used, mobile phone app is still in development, regardless of good or bad business can see our things, this talk about cooperation on the shun more, at one breath signed a lot of big businesses. In the process, we find new profit points, a lot of businessmen look at the feel of our site can also do, they began to ask us how to do these things, which of course can not let go of the business, so we suddenly picked up a few of the list of stations, for the entity business to provide Internet services, we know, The price is far more than the online peers to find peers. Some businessmen also asked us is not to provide some online promotional activities, they may be in the future to play advertising, because we now want to fight the reputation of the first, and now has not promoted the pay advertising business, so this really can not get the merchant's advertising is not too much to say.

Project Medium II: As a result of a total of less than two months, now certainly will not be the project late, but this time (Mid-Autumn Festival) appeared a qualitative leap, we got a big investment, a person responsible for the business took out 20,000 pieces to do propaganda, initially I think this too risky, did not agree, he bent to do, Said the loss has nothing to do with us, finally we told him, he invests so big, this how to do, we all listen to him, later earned also let him take big, we this activity is for you to work. So pushed for three days, made tens of thousands of leaflets, almost every community and shopping malls have set a point, leaflets and temporary costs add up to about 10,005 of the appearance of our small cities, labor costs are still very low. In the Sentinel propaganda there is a conclusion, shopping malls and other people traffic is not too good to reach a deal, the amount of traffic is too large, very few people stop to see or even buy, at most to achieve publicity purposes. Three days later sold about 2500 cards, incredibly make a lot of, really let us not want to play, of course, and the same as before, the investment friend took the big head. For us, the advantage is well-known, and all of a sudden there are more than 2000 members, yes small town is not to be underestimated, our local port is also hundreds of people a day visit. Because we will develop the mobile phone, and will send them daily or weekly special mail, proactive, and special information is originally posted on the site, as long as the stick to update, buy card people walk back a few times a week. Here is our other profit point, you can put some ads, now or initially do not want too much advertising, just try to send a, to help a business publicity, small earn about 100 fast appearance. Because of the last activity brought a large number of customers, we have invested a part of the money to do the online section, now the new line on the upcoming release, How to return to the side of the walk to see.

It's hard to make a lot of money on the whole, but this is a better point of entry, now our direction is to provide services for businesses, such as building stations, and some even asked us to help open Taobao shop, and this business Union Station can not be deserted, he is our signboard, in fact, many local station is a sign , in fact, no one to look at, but he big, do local a single big, even if no one to see, businesses want to do online advertising can only find him, not to mention how many businessmen know how much the site visits these things. We do not count as successful, because it is to make money and others Taobao poor than the far, not to mention that we are four people together. But I want to tell you want to do this field of friends, if there is no better idea to do, because the process of doing you will certainly find new opportunities, just like us, the reason is very simple, this to communicate with people, there will be exchanges to discover new opportunities. In addition, we suggest that people should not be equipped with such as we do, pull a bunch of people, now it seems just early in the business need to hand, if one step by step, in fact, one to two people will be good. If you're interested in this, talk to each other.