Discussion on the outlet of SNS website

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Network created SNS Web site myth, and then emerged a large number of SNS sites, of course, there are some do a good job of happy, at home ... Just as hao123 was discovered by Baidu.

But the current SNS website life is not easy, hardly see that there is a big victory out, according to my SNS website feeling and observation, SNS website downhill is coming.

SNS site is currently facing a common problem, user viscosity almost by the widget to maintain, but the fun of the widget in many network games, stand-alone game is full of weak, the widget to maintain more than two months of interest in the crowd will not exceed 5% bar, then SNS website "Hot" Only by the constant addition of new users to maintain. New users are a large amount of publicity costs, and pull in to stay, publicity costs can not be very good recovery, profit is far away.

SNS own biggest selling point "true" in now seems to be undoubtedly QQ and MSN wedding dress, and "real" friends talk about the happy directly to the QQ or MSN, in the SNS online chat much trouble Ah, do not call me to download your SNS chat software, QQ, MSN, Taobao, Baidu Hi, Uctalk ... I've had enough, I'm not interested in you.

So the SNS website's criticism we found:

1, their core competitiveness has not formed a strong viscosity

2, the widget product lacks the classics, the general viscosity endurance is insufficient

3, did not find a valid profit breakthrough

How to solve the three major criticisms? I have a preliminary idea, but the small company really play, think about it or Tencent or Alibaba these two companies to play the most appropriate, especially Tencent.

The first question and the second question to be connected together solves, the SNS website is has "the real" the core competitiveness, but this core competitiveness for QQ and MSN did the wedding clothing. SNS is like a river, QQ and MSN is like two oceans, although the upstream of the river has been a steady stream of supply of high-quality water, but eventually flowed to the sea, in the river stop flow is still less. So SNS have to build a sea of their own, the river as its own ocean, QQ and MSN is already the leader of IM, the positive competition that is to find death, so must be different competition, such as Taobao is the use of online trading success to Amoy Wangwang in the IM market to grow.

The first question and the second problem solved, the natural emergence of a blue sea, generate income certainly no problem, just more and less problems. So in solving the first problem and the second problem of the blue sea excavation must find the right direction, as long as you find a way to recreate a Tencent or Alibaba that must be a certainty.

This blue sea, my mind does have a embryonic idea, is not mature, but the framework is too large, the general company can not play, not here to show off. If this idea is feasible, I hope Tencent can play like this, for two reasons: First, Tencent play the lowest cost, the second is I hope my computer IM software less the better.

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