Discussion on wireless music marketing from human psychology to song content

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--from human nature to content http://www.aliyun.com/zixun/aggregation/18462.html "> Wireless music color ring Marketing


from human nature,


1, face-saving psychological


Chinese have always been on the face, very concerned about their image and evaluation in the eyes of others, from food and clothing live to entertainment life, that is afraid of these things very private, even if the skin is not afraid of ridicule, there are one or two of places for fear of being said old-fashioned, outdated, so whether it is the spirit or the actual existence of the comparison, my costumes than your novelty, I know things more fashionable than you, and so on.


in entertainment, in life, Pavarotti's songs really nice? Is the golf game really good? Not necessarily, but GI went, Zhang also went, I am not worse than two, I also go. Then take the phone to say things, the Chinese mobile phone exquisite fashion even foreigners look surprised, no color no chord that is not called mobile phone.


of course, this face is also based on a certain environment, must be in line with their living atmosphere and identity, small citizens you do not learn big intellectual rich play elegant listen to the symphony concert, but should go to listen to Uncle Andy and such concerts. A class, the real elegant is only a few, so why the world full of popular songs in the street.


 


2, herd, follow the mentality of


Chinese people have a kind of mentality, spread, wildfire, hundreds of thousands, this in advertising marketing called interpersonal communication effect. Think everyone good is really good, do not like the novelty of things, that the gun hit the Birds, the rafters first rotten, so drift, not willing to take risks, follow the public, even if mediocre is always better than adventure. Or this is a vulgar culture, the more vulgar the more love, so have a popular all over the Chinese young People's Super Shing horn pants, with the attention from the old and small Super girl.


Dao Lang's song is very nice? Richie's song sounds good? Not necessarily, but these songs are vulgar, full of people in the street hum a few words, although they do not like, but somehow also have to go to listen to several times, they also hum a few words. Besides, do you really like those girls who are super girl? Not necessarily, just when the people around and the media are opening a super female voice, exactly those girls are not so annoying, so you become the so-called corn, jelly.


The public's follow, herd mentality, all from the public opinion, that is, the so-called momentum, once you can mobilize all the media around you from the positive, and you just have some talent, wrong, perhaps 2006 years the most dazzling nova is you. 3, the
psychological

What's new? New is fashion. Have always seen new people laugh, anything is so, must change, so now popular innovation. There are a group of people in the community to create fashion leading the work, such as a certain year's clothing trend may be only the top of the apparel industry, the super elite at a certain party jokes.


The Butterfly Effect, a butterfly only slightly fanned its wings, but as the layers of amplification and increase, it may be half the Earth after the Tecana into the sweep of all the Super hurricane, fashion and fashion changes are also a cultural butterfly effect, after the elite's increase in magic spread, The pyramid swept the entire social strata, of course, this fashion can not be divorced from the open human relations.


that's why the magazines that specialize in fashion are beautifully printed, the price is very high, the number of issues is not more than three hundred thousand or four hundred thousand, but in the lead trend, because they are enough to tell the content of new enough to let you marvel that the original can be so, so you intentionally or unintentionally become the fashion popular pyramid of a certain level. 4. Perceptual Psychological


by thousands of years of Confucian thought, the Chinese people feel very heavy, and family affection, love, friendship between friends, and weak sympathy, it can be said, relatively speaking, the Chinese people are an emotional overflow of the people. So even if it is outrageous cultural works, as long as there is a very successful emotional description can infect people, often have a certain market.


Qiong Yao Aunt's work volumes how many Chinese tears, especially half the half of the women most sensitive, touching a book of Qiong Yao's aunt can weep, adapted into film and television works, but also to the whole Chinese people have a sensibility. Besides the film Titanic, it was said that the whole movie theater was crying in tears, and the paper wipes out a few piles after it was wet. From the song,


1, Yangsheng Yin Decline said


open Baidu MP3 song TOP500, do not count, a glimpse of the past, more than 50% of the songs are male singers singing. This is the same as the pop stars who are still active today, and basically burden are male singers.


again to see the color ring download ranking, a look at the past all male singers sing songs. 2, love to say


Or is in Baidu, separate search title contains "Love" songs, search results show 280,000, this is just a simple example, there are a lot of love as the theme of the song does not include singing, can be seen love this theme permanent, Magic Unlimited. Also open Baidu top500 and new song Top100, look at the song of Love Songs in the end how many, I did not specifically count, but I believe it will still exceed 50% of the proportion.


This shows that a popular song in order to fashion, the most basic elements must be linked to love. 3, favorite Sadness said


from Uncle Andy's "indifferent water" start, kiss Good-bye, sad Pacific Ocean ... Dusk, infatuation Absolute, 2002 first snow, you really love who, whether it is a record or ring tone are hot goods. And those beaming songs are often just the occasion of the festival, or popular for a short time. 4, the doctrine of the mean


This moderation is not the mean of the original, which is used to refer to the music rhythm of the song in the middle of fast and slow.


China and Europe and the United States of life is different, leading to the different in the appreciation of music, in Europe and America, basically popular songs are fast-paced, even sad love song is the same. So why do the Beatles and the Rolling Stones sweep the continent, by now the Rolling Stones of some old guys still hold the guitar active in the stage, and China is very different, Wu Bai, is a mainstay, give me the feeling is to listen to his songs more and less, and Cui Jian, has always been just a few people like, And as time goes on, people just like him with red scarves and green cloth.


among the young, Jay Chou, but with the crowd to listen to his song after the expansion of the most popular or in line with the Golden wind and other songs. 5, the public is the popular saying


Public change is vulgar, vulgar even the old woman, Shanshan toddler can hum a few words, that is the real popular. For example, mice love rice, two butterflies and so on.

Why is
platinum good for sale? I am afraid that not a few people all over China do not know that "this year's holiday does not give gifts and gifts only to send brain platinum", because it's advertising enough vulgar. Similarly, the song is the same, but the music is a little bit different, how at least music is also a symbol of fashion, so the song how vulgar can be not vulgar, a vulgar immediately the brothers despise, how do you listen to this thing? Summary,


The rise of the ring tones, from the above mentioned several human psychology.


Although this thing oneself can't hear, but the person that calls oneself can hear Ah, this is not, other people still useless when you first use, friend a call to feel too novel too fashionable, be asked times son have face, because oneself than friend fashion. Once the other person asked how to use, immediately will find ways to use. It is said that last year, a friend was very exaggerated for an hour long distance call to ask how to use the ring tones.


in the content, the last year to the current download the highest list of songs to take a look, nothing more than a few, basically meet the above analysis.


we have to choose the content of the ring tone or to be consistent with love, rhythm lyric, injury and other factors, in the choice to consider more men than women. Have done nearly two years of ringtone content research, ringtones download ranking also in line with the above points, was very surprised is "infatuation absolute" this song, singing people are not well-known, the traditional channels on the song has not been how to publicize, but at the time of the ring in the number of the number of the song in the first place for a long time.


So,


as long as the Yangtze River water does not flow backwards, basically these rules will not change.