Disney appoints new executive force to push games and online business
Source: Internet
Author: User
Beijing time October 4 Morning news, according to foreign media reports, Walt Disney last Sunday announced the appointment of James Pitaro (James Pitaro) as head of the digital department. James Pitaro was previously the head of Yahoo's media department. He will be responsible for Disney's online business, including Disney branded sites and social media sites. Disney also appointed former Playdom gaming company CEO John Pleizen John Pleasants as head of the Disney online gaming department. Disney had previously bought Playdom gaming company with 763 million dollars. Disney CEO Robert Igor Robert Iger says Disney needs to make changes in the structure of its top executives to "build a real business" in the digital arena. "As the co-president, I believe that their joining will make Disney's digital content business more successful." "said Igor. Plymouth will be responsible for Disney's overall game strategy and the management of the global game development Studio. Disney spent 350 million dollars in 2007 to acquire the Virtual World Penguin Club Penguin, after which he acquired the worlds cars and several other game makers. (slides)
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