Diversity, diversity, the path to change in cloud storage in the 2014

A few days ago, when chatting with a friend who had been in the cloud storage field for years, talking about some of the changes that may have occurred in the domestic cloud storage sector this year, as well as some of the evolving trends in the functionality of the product, a lot of friends are concerned about this because of the growing number of friends who are using cloud storage services, so they've sorted out what they think.

First to know cloud storage, is 09 an industry friend invited to use the Dropbox. I thought it was a novelty, and I was able to automatically sync and back up files. However, the disadvantage is that the Dropbox server in foreign countries, synchronization speed is very slow, later on the ancestor returned to the pope, began to use the domestic 115 network disk. Compared with Dropbox, the biggest advantage of the 115 network disk is the large storage space (of course, that is the case), transmission speed faster. The downside, though, is that it's just a simple storage feature that doesn't provide sync functionality.

The first real sense of the domestic synchronization disk, should be regarded as Jinshan fast, it was born in 2010, the use of experience was good. 2011, another later by the industry known as the cloud storage Field "Dark Horse" of the cool disk appeared, and the fast disk, compared to the cool disk support platform can be more, including Windows, IOS, Android, Windows Phone and web version, but in terms of functionality, the two performance is quite, are known to support the restoration of designated file versions and deleted files.

Since then, the domestic cloud storage market has developed rapidly, including 360, Shanda, Baidu, including the Internet predators, have launched their own products, at the same time, some of the previous simple storage of traditional network disk, such as: 115, Huawei Network disk, etc., also recognize the lack of products, began in the storage function, Added synchronization functionality.

With the addition of many big guys, it quickly increased the competition in the field of cloud storage. In the first half of 2013, in order to attract users, cloud storage products have launched a capacity-gimmick of the sticky point, a few TB, dozens of TB, as if capacity represents everything, and inadvertently or deliberately ignored in the domestic existing network broadband environment, when users can run out of such a large space of the basic problem. At the same time also played down the need to attract users, how they should truly meet the needs of users in the functional characteristics of this pragmatic problem.

It should be said that, in the first half of 2013, is the most competitive period of cloud storage, but also the most irrational period, and unfortunately, all the domestic cloud stores, are involved in the bomb-less tasteless war. At that time, cool disk unexpectedly changed a coping strategy, it did not blindly increase the entire free storage space size, although announced that users can have 10TB of free space, but also announced to the user all the pictures to pay, directly to the image of the storage space raised mentioned free of charge no limit. Because the cool disk is very clear, in the current domestic network environment, the user uploads the larger video or the application is meaningless, users upload a larger file, 70% is the picture, so it's this strategy, in fact, a good solution to the user's worries, At the same time, cleverly let himself out of this chaotic war.

In the second half of 2013, the development of domestic cloud storage began to enter the low-key period, large capacity of the lively has been very few people, so the new features of mining products, naturally became the major cloud storage companies in the focus of silent efforts. Baidu Network disk launched offline download and film direct playback function, very good to solve video enthusiasts download and enjoy the needs of film and television files. But this function is not mature, too many links can not download, the user experience is not good, almost just a concept of things, but it reflects at least Baidu network features and personalized efforts.

Since this year, cool disk launched a similar icloud photo streaming features, popular acclaim. Alibaba Group after the acquisition, and timely realization of the exchange of accounts with Ali. Recently, cool disk announced the launch of the service for Smart TV and smart set-top box TV version client. Cool Disk CEO Guzhi in a media interview, said: "Based on the market environment, we are very optimistic about the Smart TV terminal market, and this year is also a smart television outbreak year." "It is understood that in the TV terminal, users can easily through the photo stream and album two ways to browse the cool disk in the picture." At the application level, the user needs to display photos in the large screen equipment.

At this point, from the above mentioned Baidu network disk, cool disk and other cloud storage products, 2014 will be a product specificity, personalized year one, the cloud storage platform in the maintenance of basic functions, will be towards the direction of functional diversification. And those who try to opportunistic, empty gimmicks to defraud users of the product, will soon decline, eventually because of the user's departure and sadly die. And this, is not worthy of sympathy!