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As the internet has become an essential part of people's lives today, the internet era has come, with the latest statistics, more than 82.5% of registered enterprises have established their own corporate web site. Even small and medium-sized enterprises and microenterprises are making various plans for the construction of the company's website or have been implemented. However, the process of enterprise informatization interconnection is not smooth sailing. Have to explain and point out that many enterprises, although they have opened their own websites and corporate mailboxes, but they do not feel the benefits of the Internet, the majority of the company's Web site has not been the day-to-day maintenance and updates, but opened a few pages, a rough release of several commodities, The design of the page is completely shoddy, and the goods are not changed for a long time. In search engine search prevalence has more than 90% today, these sites simply do not have the means to search through the enterprise name, not to mention the product or enterprise-related keywords.
Have to say is that in a lot of the company operator's understanding, they are also think that the company's website is dispensable, there is no need to invest a great energy, and never think that the company's website can bring profits, their corporate website may be the opening of the surface to adapt to the situation just! This idea and practice not only can not play the corresponding propaganda and marketing effect, even more pathetic is that this approach will be the product of the potential customers away, so that customers lose the trust of the enterprise, ask, a website can not be taken seriously enterprises, their products will be how good?
Can not be retrieved, many Web sites even through the direct input URL also has a lot of problems, such as the site opened very slowly, rough page design, column settings are unbearable, so that users completely lose the desire to buy products.
Negligent one: randomly chosen domain name
In the era of the Internet, the domain name is the name and brand of the enterprise, equivalent to the corporate trademarks on the Internet. Such an important thing in the eyes of many business operators is completely insignificant, in the process of selection is completely indiscriminate. This example has, first of all, is the domain name of the subject and the choice of domain name, of course, we all know the most reasonable domain name should be this enterprise or product brand, if there is no problem is best to use the more common and easy to remember the COM domain name. The second is the stability of DNS server domain name is very important, the Registrar of the domain name every year DNS resolution server by a large number of attacks resulting in the failure of the normal resolution of the phenomenon, so the qualification of the supplier to carry out a detailed understanding, select some in the industry has a good reputation of the enterprise register
Negligence Two: Service host failed
Server host instability is a lot of enterprises and grassroots webmaster hard to let go of the pain! This instability will not only affect users to browse the content of the site, but also the site optimization of the deadly killer. There is always a host of problems that lead to the optimization of the site into the abyss of death. At the same time, the quality of Safe Web server host will be fully improved and the user's friendliness, enhance the user's experience and search engine friendly degree. For example, the speed of browsing to improve the pace of some people will not lose the interest to continue to browse, but also to increase the credibility, this is a way to reflect the strength! So choose the right host and should not always to save money to lose their long-term interests!
Negligence three: Completely homogeneity of the shoddy page
Enterprise Web site is a business card on the Internet, excellent design will certainly enhance the external image of the enterprise, played a good publicity and marketing purposes. Accordingly, completely without characteristic, homogeneity, shoddy design will also affect the user's experience degree. The site should first be able to reflect the characteristics of the industry, the second is to be able to effectively the core value of the enterprise and the core concept of communication to customers, if the site positioning in the marketing and corporate image of the height of publicity, then specifically for their own enterprises tailored Web site design is essential, because for a business, The website wants to convey to the user a kind of good experience and the feeling, but is not only the boring information, but from the first glance will attract the user to be the website designer's goal, only then can the successful retention of the passenger flow can bring the real profit to the enterprise.
Negligence four: Columns set reluctantly
How is a website a qualified website? There are many ways to judge this, but the general principle is only one, that is, users think that a good site is a good site, users do not recognize the site that needless to say is an example of failure. In the column construction aspect, the good website column must classify clearly, lets the user easily find oneself wants to find the content, the column classification originally is for the convenience user, but the column aspect must do is lets the user be convenient. Many of the site's column settings are simply copying the other site's column settings, simply do not reflect the uniqueness of their own site and the advantages of their own products. Good column settings to let people at a glance, clearly, plainly! Still hold the pipa half cover of the situation in the site's column settings are undesirable!
Negligence five: The content set completely disorganized
Many other aspects of the site are doing very well, whether the column settings, or the speed of the opening is very satisfying, but when the user in the first browsing will never patronize. The reason is the content. A lot of sites lack of regular maintenance, the content of the site is not old news, or is not related to their own enterprise completely irrelevant information! Give people a sense of things foul, become the user's heart of the vase site, but also let people think that the enterprise is like Enterprise, Outside the shiny inside of the product is not yet known what it looks like. Users who are always unable to update the site will be given a very bad rating the first time. At the same time the long-term not updated site search engine will not bet too much attention, want to find your site are going to go through the trouble.
Site has to have a good site, otherwise it is not as well. No matter what your purpose, the construction of the site is always to want users to display, therefore, the user's demand is the first criterion to build the site. When the user entered the site that moment, it has been able to determine your marketing war victory and defeat! And this short few minutes of success and failure from the quality of the site construction, so, the construction of the site must not be negligent, we must start from all the details, fully the role of the site to play out! This paper starts with A5 http://www.eea3.com/2/Thin Leg Socks edit, reprint please keep the author link, thank you.