Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
a good site, if there is no traffic, or only a few visitors a day, really let us these grassroots are very depressed. Often have friends asked me how the fastest to improve the site's traffic, so that a short period of traffic breakthrough thousands of thousand. In fact, a short period of time to improve the flow is not difficult, perhaps to Baidu Post posted ads, traffic is coming. Only a few days later, the flow may have fallen again. How to stabilize the website visit quantity? Practice has proved that the best way to maintain stable flow is to do a good job Site search engine optimization, because from the search engine traffic, in fact, is the most stable. Of course, optimization to master a good degree, do not cheat, or be search engine K, that is really depressed. (To make the search engine do not K station only one: to keep a low profile) below to talk to you how best basic seo:
1, do a good job of the Web site meta tags, this is the first step of search engine optimization.
for search engines The most important,<meta> tags are keywords (keywords) and Web page descriptions (description) (but now the effect seems less obvious), in the HTML language form as follows:
<HEAD>
<TITLE>Title</TITLE>
<meta name= "keywords" content= "Web page description" >
<meta name= "description" content= "keywords" >
......
</HEAD>
It is important to note that the current <META> tag only plays a key role in ranking the two major search engines AltaVista and InfoSeek. Some of the web-built <META> is perfect, but found that their site is ranked after <META> bad quality site, that is, even if the above search engine to consider <META> role in the rankings, but compared with other factors is not the most important , many web designers think <META> is pushing their web site to the top of the secret weapon error, but the <META> tag does have an important role in the search engine collection.
should use <META> tags in all web pages, at least to add a score in the search engine where <META> plays a role in the rankings, and to tell the search engine how to display your page descriptions in the results list. In the keyword (keywords) type the keyword of the webpage, the keyword frequency rule also applies to <META> mark, want to make the text as concise as possible, in order to increase the rank score. The Description section (description) provides an effective way to control the description of your Web page, replacing the Web page overview automatically generated by the search engine.
<META> Precautions:
A, do not repeat the same keyword more than 6 times, for security reasons to recommend 3 times, or search engines will ignore your Web page or be punished.
B, do not list duplicate linked keywords, it is easy to see you in spam, for example, if you have 3 keywords, should not be so arranged:
Search,search,search,engine, Engine,engine,position,position,position
and should be so arranged:
Search,engine,position,search, Engine,position,search,engine,position
C, limit your <META> characters, keyword (keywords) part of the number of characters not more than 200 characters (including characters), the description section (description) not more than 150 characters (including characters), This is the maximum length of all text displayed in all search engines, otherwise the extra characters will be cut off.
D, there should be no carriage returns in the HTML code of the <META> element.
E, also worth mentioning is the robot element (robots), it allows you to indicate that a page of your site is not indexed, in the form of:
<meta name= "Robots" content= "noindex" > but not all search engines support this tag, they together support a more powerful, called robots.txt text file to achieve these functions.
2, the choice of domain name is equally important
Enterprises hope that customers through search engines to find their site, domain name is one of the factors affecting the search engine rankings, but usually did not cause everyone enough attention, so that the ranking effect is not ideal, lost a lot of business opportunities, the following on the role of the domain name in search engine rankings to do to introduce.
the most basic, have a separate domain name is very important to you, some search engines (such as clickey.com) only display a Web page with independent domain name, in order to provide users with more "value" of the search results, the famous search engine excite is so, In the display of results on the homepage of the site to give special "care", according to the survey, most search engines in the rankings for those who do not have independent domain name of the site to give a smaller value. Similarly, having an international domain name (. Com,.net, etc.) is also important, and some search engines are not friendly to some top-level domain names (such as. to,.cc) when ranked.
If your domain name contains keywords that people search for your product or service, the chances of your page in the top 10 of the results page will increase dramatically, and of course how to make sure that there are a lot of "said" words, you can refer to our other information.
other domain name Registration matters:
A, avoid misspelled names, such as one1.com, it is easy to think that onel.com here "1" and "L" is very easy to confuse.
b, protect your domain name as much as possible, such as the singular or plural of the domain name, for example, [Url]http://www.comwe.com[/url],[url]http://www.comwes.com[/url]
c, avoid the domain name contains too many words, unless the connector separated. For search engines, such as "currentstockquotes.com" such a domain name means that the ranking opportunities to reduce, if it is "current-stock-quotes.com", it will bring you more good luck.
d, not that you should not register "currentstockquotes.com", on the contrary, these two domain names you should be registered, a user-friendly, a convenient search engine, think about, now International domain name annual cost fell to seventy or eighty Yuan, These seventy or eighty bucks may save you a big promotion fee.
e, if you register a number of domain names, do not have to apply for each domain space, you can contact your ISP to see if the domain name can be directed to, some or free, even if the charges are not much.
3, website title, the importance of especially prominent
<TITLE> should appear in <HEAD> as follows:
<HEAD>
<TITLE>Title</TITLE>
<meta name= "keywords" content= "..." >
......
</HEAD>
when calculating web dependencies, most search engines have an aggravating "weight" on the keywords appearing in <TITLE>, especially when the keyword appears in <BODY> text at the same time. So be sure to include the keywords in the <TITLE>.
The keyword frequency rule also applies to <title>, to make the <TITLE> description concise and to limit the number of characters to 40.
optimization <TITLE>
for some categories and search engines, the page ranking is determined by the first alphabetical order in <TITLE>, for such categories and search engines, as much as possible to choose the letter in the alphabet, and put the words beginning with the letter in <title > The first word position, the alphabet is as follows:
! @ #% ^ & () _ + 1 2 3 4 5 6 7 8 9 0-= \ A B C D E F G H I J K l m N O p Q R S T U V W X Y Z A B C D E F G H I J K L m n o p Q R S t u v w x y z
4, the website URL is still important to rank
for URL address, should be English name or Hanyu Pinyin?
for domain names, the name or initials of the Enterprise, registered trademarks of English or Hanyu Pinyin to register, and consider the use of industry or commodity change is called its domain name (because the domain name management agencies do not allow the registration of trade or commodity names). The subdirectory name in the root directory should be in English, not Hanyu Pinyin. As shown below, if a department in your company is running a car business, you should build a subdirectory, named cars, not Qiche. For Chinese, Hanyu Pinyin is convenient for readers unfamiliar with English, but for search engines, the use of Hanyu Pinyin may lose rank scoring, and for search engines like AltaVista and excite, the translation system is English-Chinese, not Hanyu Pinyin-Chinese.
Here's a tip: whether you have a separate domain name, you should plan the URL address, most web designers in order to make the URL address more "cool", the use of short words such as abbreviations, and did not use the keyword as a directory or file name, so lost the opportunity to improve the page ranking. For example a map of a website, its URL address should be:
[Url]http://www.comwe.com/sitemap.htm[/url] instead of: [Url]http://www.comwe.com/sm.htm[/url] This brings three big benefits: because the URL address contains the keyword, Increased ranking scoring. The entire site is structured to facilitate site maintenance. Easy for viewers to read and click, so that people can see in this directory is related to the content of online marketing, to the visitors a professional website impression, and prompted its click.
5, the site in the search engine rankings of the factors--body
<BODY> position in HTML code:
<HTML>
<HEAD>......</HEAD>
<BODY>......</BODY>
</HTML>
for a specific topic of the article, its argument should be clear, the structure of primary and secondary, this is the role of <H> title,<h1> title corresponding to the main thesis, and through the <H2>, <H3> title, so that <h > is a framework for Web documents that must contain keywords in their text.
other times, when you need to emphasize a part of the font, you should not change the font size or add black and other measures to achieve, but use the <H> field to achieve the display effect.
generally speaking, the Web document argument should be presented at the beginning of the article, and then expand the discussion, that is, the beginning of the article with a high degree of generality of the entire article so that some search engines only to the beginning of the Web document index. such as: [Url]http://www.comwe.com[/url]. Remember, as much as possible, add keywords to the front of the article, especially the first <P> section.
The connection in the Web document <A> the text in the field is also important, the search engine that the link to the page is associated with the page, so the links contain keywords to help the ranking of the page. Some search engines also give "attention" to the <ALT> field and comment annotation text of the image in calculating the relevance of the Web page. Some Web sites offer only a nice picture, but search engines cannot read images, although some search engines can index images of <ALT> text and comment annotations, but using HTML text is safe in any case.
6, select the key word, this is the core of website optimization
How does a search engine determine the relevance of a Web page? There are many influential factors, the most important is the location and frequency of keywords in the Web page, that is, the principle of location frequency.
page part of the text on the content of the Web page has a high generalization, search engine in the calculation of the page ranking to this part of the text of a heavier "weight", including:
1. Text
in <TITLE>
2. <meta name= text in "KEYWORD" >
3. <metaname= text in "DESCRIPTION" >
4. Text
in <H1> <H2>
5. <BODY> Partial text
of the front natural section
6. Page links <A> Text
7. Comments <!--Insert comments here> text
8. Text
in Image <alt>tags
9. Text
your website URL address
frequency is another major factor in measuring the relevance of search engine Web pages, and the search engine calculates the ratio of the number of keywords in the page (or part) to the total vocabulary. High frequency, the Web page relevance is higher.
Find competitors, analyze their sites, and see what keywords they use as a reference for their design sites. You can use the < login to search the META tags feature or the < ranking of the first site of the keyword-related keywords for reference.
based on customer base to develop strategic keywords. If your site distributes the means of production, you should use the industry commonly used words or professional terminology as a key word, if the distribution of consumer goods, it should be in the traditional media often see words as the first choice for keywords.
similar words. For example, your website sells computer, you can also use "Computer", "Brand Machine", "compatible machine" and so on as the website keyword supplement, because in various media these words also very "popular".
related words. If your website distributes cosmetics, you can stand in the consumer's angle, might as well try "skin care", "beauty" and other words to expand your keyword. Use two or three word phrases as keywords for web design. For example, a Shenyang tourism company, the key words should be "Shenyang tourism", not just "travel", so that visitors can enter the "Shenyang tourism" to find the company's website.
keywords to be structured. For example, for sporting goods sites, distribution of football, basketball, swimming clothes and many other commodities, planning the site can not only use the keyword "sporting goods", other products should also set up a corresponding web page, so that when the user type "football" for the search, the site's football page than other pages have the opportunity to row in front.
keyword Case
for English web documents, some search engines are case-sensitive. In other words, search engine and searching engine may bring a completely different results, so some web designers listed the various variants of the keyword, such as:
search Engine,search Engine,search engine
But this is likely to be spam by search engines, how to solve it? The most effective way is to use lowercase (with the exception of proper nouns). According to the statistics, users use the lowercase form of the query accounted for about 82% of the total, so that only use lowercase form the maximum "loss" of 18% of the traffic.
plural form
for English web pages, should give the keyword plus "s", if you use searchengine as a keyword, when the user type Searchengines to search, then your site will forever sink the sea.
the Romans
with the expansion of international trade, the company is necessary to provide multilingual web site content, which means that the site not only face language translation, but also face the "cultural translation" problem, so choose the keyword must conform to local language habits. In addition, even if the same language of the same country, due to regional differences, the same thing may have different names (that is, keywords).
7, FRAME (frames) optimization, but also mainly
most search engines can not "read" The use of frame-structured web pages, like the old browser, do not understand the framework structure of the description page, but can use noframe tags to solve the problem.
adds textual information to the Noframetags, telling browsers that do not support frame structure, and more importantly, adding links to guide search engines to continue accessing the Web pages so that search engines can index all pages. Note: The text in noframe tags will be ignored for browsers that support frame structure.
remember that to add a title to each frame page <title>, although the title of the browser that supports the frame structure will not appear, it is the most important factor for the search engine. Some search engines claim that their robot can go smoothly through a site with frame structure but there is no evidence of this, even if it can be done. In fact, the disadvantage of the frame structure site is also obvious, because you can only have a URL by the search engine list.
