Do the website station we should know what is "gold sales bit"

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A few days ago, I was in a talent site long communication group, found a webmaster on the problem, the webmaster operated by the site for Shanghai's local talent network, through the backstage, the station's independent IP average of 4000 per day, this should be very gratifying, But his biggest distress is that the station registered every day job seekers only about 5 resumes, because I also run a talent website Http://www.0736zpw.com, very concerned about related issues, so and friends together for discussion.

So the problem is very serious, we all know, as a talent network, what can attract customers? The first is a huge pool of talent resumes, only with a large enough talent resume for enterprises to choose, will have more enterprises to the site to recruit jobs, and thus become the site of paid customers, So 4,000 IP only 5 candidates registered resumes, which indicates a problem? This site has a big problem! Through analysis we can learn that, first, the site traffic is relatively large, we through Baidu search the station keyword Shanghai Talent network learned that the station that day ranked fourth, As a key word for index thousands of, the 4000IP is true and authentic every day. Second, the station's user conversion rate is very low, we do the site, especially the vertical site, is to attract customers, and the customer retention, when the customer came over the door, we should self-examination and correct.

How to correct, first of all, we need to find out where the problem comes from, by browsing the site, our first reaction is very good: atmosphere, neat, professional, with our site through the internal functions and various hardware data such as the speed of the Web site analysis, the station also does not exist any problems, then exactly what is the problem? When meditation is not the time, we suddenly look back at the computer, feeling very strange, yes! The problem is on the homepage of the website which looks very atmospheric professional!

Since said, home atmosphere, professional is the first impression, then what is the problem? In fact, we can talk about a principle, that is in the marketing of a universally applicable law: gold sales position. What is a gold sales position? Gold Sales is where customers need to buy products to be able to reflect the customer's eyes at the first glance, and to keep the customer in mind. Just like when we go to a small shop, when facing the shelves behind the boss, what do we find first? Yes, of course, the goods on the left shelf with our eyes, which is determined by the characteristics of people, because many people look at the first thing, tend to see the left. Second, we can also know that when we go to a big supermarket to buy shampoo, come to the daily supplies zone, we often see in the toiletries on the shelves are also flush with their own so a row, and this row, often most of us are well-known as a brand occupied: The company's sea fly silk, float soft and other products.

There's a problem with a gold sales position, and we found that often sell good products, experienced store owners and the Shang Dynasty will be placed in their position, and this position is exactly the first we can see the position, and through the company to buy all the company's products sold in the shelves of the golden position of the supermarket, We can find that gold sales in the market occupies how important position, we can inquire, no doubt in the daily care products on the shelves, can make most people see the first row, is definitely the company's products! And often do not sell products, operators think there is no profit do not want to sell products, Is something that requires us to stand on tiptoe, or stoop to see like now go to the store to buy candles, the boss will certainly turn back, in front of the shelves in a row of tattered boxes to find a candle, because there are too few people to buy this, the market is not big, the boss also gave up, imagine, When cleaning company sales of silk, and business negotiations in the process of selection are in the bottom of the box next to the broken carton, we can still know the brand of flying silk?

Through this principle, we look back to the site, is the atmosphere of professional, but the shortcomings of where? Yes, from the entire layout, from top to bottom regardless of color, function, style are relatively unified, so that customers open the site first feeling is neat, and then to find what they need, but it is not found should enter the entrance.

And looking at excellent sites, their site first feeling may be messy, but messy has a feature: the first thing to see is registered login items, followed by the advertising area, large picture advertising small picture ads a lot of, and then is the other information area, the last is the footer, if we put the footer to the head, it is estimated that this station is finished ?

So for the shortcomings of the site, because its use is a well-known talent program, there are low conversion rate characteristics, we made a few changes:

One: Use area and function area separate

Use the area to log in to register the area, here according to the Convention to put the head, but the function area is the main information, we divide three: key area, picture area, general area. Through the hierarchical division, know the customer to dip the point first look where, the focus area to see the Site page one open the customer first eyes naturally see the place, and then some of the well-known enterprises in the recruitment information, so that customers see the site has so many high-level enterprises very good, and then continue to have confidence and have a strong interest to look down , then see the picture and the general area, found that the job search space is very large, so began to register the release resume.

Second: Planning the level of the picture area

Many website pictures are the general size, the advertisement picture should put where should not place all does not matter, but we do not feel, so we have to the picture area for the level of modification, first in the key area under the establishment of the picture area, the first layer of the picture area for banner ads, causing strong visual effects, then the following is divided into two and into banner ads, Below is a small picture advertising, such a clear hierarchy, colorful, eye-catching, at the same time the picture area of the banner ads set for the local well-known multinational companies, but also to the site to find customers feel the impact of the soul, identity this is the work of their own needs, this is their own search site.

Third: Small changes in the general area

Common areas are all kinds of ordinary enterprises published recruitment information, many people may forget, but we will not, we through the ordinary area of small changes, let visitors into customers, how to change it? is to join the information release date, VIP Enterprise or not, so that job seekers to see, Wow, are published today, how can not be excited? They should be the latest recruitment information to achieve their best job search results.

Through the above three points, we fully believe that the site will gradually achieve a good effect, is now 21st century, the study of consumer psychology has been a very important subject, do the site, we not only do products, but also to advertise, as we put in a variety of ads on the site, for the click-rate consideration, Not too hard to think about where to put the ads, how big specifications, where to put the text ads where the picture ads to achieve the largest advertising revenue, but also hard brains? So the old saying that the "wine is not afraid of the alley deep", "The emperor's daughter does not worry about marrying" and so already outdated, imagine everyone now driving, How do you get in the Shenxiang? are Diana still young? So we should fully study marketing, understanding consumer psychology, the use of good gold sales, to achieve maximum benefits!