Do you want to help users filter ads? Balance between income and user experience

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This is a very interesting topic, after 2003 we found a lot of web sites appear a large number of various ads, because of the desire for income and user experience is not strong enough, resulting in too much advertising, quality is generally not high, many portals are difficult to escape this cycle, greatly affecting the user's normal browsing. In recent years, with the rise of the Internet user experience concept, the traditional big brand for the Internet publicity, as well as the Internet company income figures, channels, everyone began to reduce the number of ads, and began to more strictly audit the content and qualification of advertising publishers, The Internet advertisement begins to enter a steady development stage after experiencing the primitive extensive growth.

No matter how much you don't want to admit it, no matter how beautifully the advertisement design, page layout again reasonable, ordinary users still have a great deal of resistance to advertising, in their subconscious advertising is to help the site to make money, and advertising costs are eventually to marry the final consumer, this sentiment can only be unlimited reduction and can not be completely eliminated, This makes consumers and web ads stand on the opposite side of the irreconcilable. This time there is a lot of browser-based advertising filter plug-ins, Firefox has Adblock Plus, the plugin recently launched a beta version of the Chrome platform, of course, Chrome browser has been widely used Adblock, Domestic proud Browser also has adhunterenhancer this powerful advertising filter plug-ins, these browser ads filter Plug-ins are mostly equipped with some basic filtering rules, such as Web page image path contains "ad" related words may be filtered out, What's even more powerful is that they have a group of voluntary authors responsible for maintaining filtering rules for all languages, in other words, you can stay away from ads on large websites without too many settings, and you can even easily establish your own filtering rules.

Web browsing users and web ads conflict has never been so sharp, on the one hand, users just want to have no advertising pages, and on the other hand, the site has to rely on the display of advertising and click-through to attract advertising publishers. and a variety of powerful advertising filter plug-ins in an instant so that users become extremely powerful, and the Web site has become extremely helpless, they can only constantly change the rules of the ad to avoid Plug-ins blocked, and then only three hours later found that the new rules by those ads filter plug-ins of the volunteers caught. This is an endless game of cat and mouse, and the classic cartoons, like the cat is always strong but always be small and smart rats get disgraced.

Most Web sites in the country are still so sure because they know that most users don't know about them, and most users don't even know what the browser is, in other words, most of the users who actually see the ads are raped, while the smart users of the users who screen the ads are likely to be the advertisers ' target users, At this time the advertising objectives and measures are completely separate. At this time to refer to the other areas of the Internet advertising changes, may have more reference meaning.

E-mail ads used to be the most widely used in one of the forms of advertising, advertisers through the purchase, search and other ways to get the consumer's e-mail address, and then irregular mass of various new product information. As a result of the rapid development of this market, more and more users are disgusted with the mail ads, and mail service providers are constantly improving the filtering of mail ads, advertisers can only constantly change the e-mail address, camouflage message title and content to escape filtering. And now the latest situation is, more and more Web sites start to mail subscriptions as part of the overall service program, users can freely subscribe or unsubscribe, the message title will be marked "[Advertising]" and is classified into a special advertising inbox, users can have leisure time to see.

Back to the Web ad itself, can we help users screen ads? Use the canonical advertising format to help users who don't want to see ads filter ads. For those who do not use the filter plug-in, you can give him an option to stop displaying the ads for 7 days, or give a simple and easy-to-use ad filter. The result is that users who do not want to see ads stay away from ads, leaving them to real target customers, and those who opt out of advertising for 7 days may suddenly see an interesting product advertisement after seven days to produce a purchase intention. This solution is not perfect, or even a coarse embryo, the internal idea is to be able to find a balance between the advertising and user browsing experience.

Original: http://www.xjp.cc/2011-log/03/whether-move-ads.html