Does anyone want to play the electric dealer in 2014?

No need to say the Beijing-East Day cat Suning Platform War, there is no need to say that the business, business-to-business or fashionable O2O, not to mention the big guy's saliva war, internet commentators to eat radish light worry, just look at the double 11 period of tens of billions of sales, as long as the internet is ubiquitous in the electronic platform advertising, Just look at the various promotional gimmicks made by electric dealers, who must be tempted to try to touch one or two fish in the muddy waters of the electric dealer. Thus, originally only enough to do Taobao market capital, but also in the days of the cat, Jing Dong inside a tour, originally only enough to open an online store source, have to get a power platform to try. In the 2013, a lot of people are in the electricity business. Spell includes a lot of content, first of all should be inserted, horizontal inserted a foot, to ensure that the foot first step into the threshold, followed by squeeze, to ensure that the body and head in, and then the fight. In 2013, we've seen these moves. So, 2014, anyone else wants to play the electric dealer?

2013, the threshold of the electricity business reduced year

If asked to use a word to sum up the 2013 years of the electricity quotient, I think is open. This open mindset and strategy is driven by the mobile phone software design industry. Not only the electric business, many internet companies are sniffing out the open wealth. So some platforms begin to open the door to greet guests. Including the electric dealer's payment system, the use threshold is decreasing, the application scope is spreading. The opening of the payment system lowers the threshold of entering the electricity quotient, and the payment system is becoming more and more mature in the operator, which also reduces the operation risk of the electric trader. In addition to the consummation and openness of the payment system, the front-line electric platform itself is becoming more and more open, and as a third party is more explicit, they are also constantly trying to innovate products from the interests of the merchant and the buyer. For example, some large data product development and so on.

Of course, the above refers to the reduction of access to the electricity quotient of the dominant threshold, and more importantly, the entry of the electronic trader's invisible threshold is also decreasing. The invisibility threshold includes technology, talent and experience. The development of China's electric business, especially the development of a group of first-line electric dealers, such as Ali, Jingdong, Suning and so on, provide the model for reference for the electric business platform, and also cultivate a group of electric talents, and provide the operation experience of the electric trader. This is why the construction Bank has the money to do the electricity quotient, Suning has the source of the courage to do electricity business reasons. Because only one end is needed, other short plates can be quickly made up.

2013, the gate of the electricity merchant narrowed year

With the low threshold and existing resources, the establishment of a platform for electricity is not difficult, but it is more difficult to really do a power platform. Before 2013, the reference to electricity quotient, say must call Taobao, Jingdong, Suning, we take it for granted that it is the brand effect. It does require branding, but not all. The author has a friend, originally in the operation of a three-tier city of small household electrical appliances market, its own adequate supply of home appliances, taking into account the expensive cost of the settled cats, decided to open a platform for their own electricity, but the platform was established, only to find that the operation of the electrical business is not The friend was a man who had stepped into the gate of the electric dealer, but his body and head did not go in. Now the electric business, not only rely on the era of brand success, we need to rely on the flow, price, logistics and many other means. Before 2013, the cost of Taobao in advertising is not much, but in recent years, Taobao ads in the Internet, and other electric dealers. The fierce competition among electric dealers leads to the difficulty of getting ahead in the electric business platform. The gate of the electric dealer is narrowing.

If entering the electricity business has become so difficult, whether there is a need to reduce the power of the manufacturers. Of course it is necessary, but we need to redefine and look at the electricity quotient.

Our definition of electric power is narrowly defined, that is, the platform of online time trading, but the completion of a sale includes pre-sale, sale, and after-sale, and we believe that the electric business is mainly concentrated in the sale. We buy a clothes, in the Baidu input Taobao, in the choice of Taobao category, and then through the QQ or micro-letter and sellers after the sale of communication, then, Baidu, QQ and Taobao should be together, should belong to the ranks of the electrical business. Because they were involved in the whole business process. This is one. Second, although the current electric business platform in the continuous expansion of product category, from chicken feather sewing to car housing, but there is one thing, has not been able to be included in the electricity business, then is the service. The door website provides us with news and information is a service, but this kind of service is free. We watch TV on the video site is also a service, but this service is for some users charge. Then the portal site, video site is not the electricity business?

Explain the above two points, so that the layout of the electric business has been greatly improved, the positioning of the electric business is also more clear. We're trying to get into the electricity business, not having to build a platform and sell a few groceries on the platform. We can do pre-sale, also can do after sale. We can sell goods in kind, and we can sell services. The author calls it the concept of big electric quotient. Under the concept of big electric business, many electric business opportunities have been born.

The first is pre-sales and after sale of electrical business. Baidu once tried to be an electric business platform, but failed. But Baidu was very successful in the pre-sale. Extremely will, Baidu is a comprehensive pre-sale platform. He introduced a lot of traffic to business-to-business, Consumer-to-consumer and the company, creating a brand effect for the enterprise. Under Baidu, some do professional shopping guide Web site has also been successful, such as rebate nets and so on. All of them have been successful in the pre-sales shopping guide. In addition to the pre-sale, after the sale of electric dealers is also a huge fat. We again Taobao or cat shopping, after-sale communication always feel unsatisfactory. It is because the aftermarket market has not been involved in many products. I think, micro-letter is a very good after-sale electrical products, but micro-letter has been thinking about how to enter the sale. Including Taobao's mobile phone clients, can become a huge potential after-sales power business.

The second is the service-type electric quotient. Service-class electric dealers, by definition, are selling service products online. This kind of electric quotient has already revealed the clue, for example video website Sohu, Archie Art, Youku etc., all pass sell video service, obtain middle income. Another example is the online service Platform Pig Network, which relies on the positioning of service providers, and gradually bigger.

In a word, in the 2014, it will become more and more difficult to fight in a narrow area of electrical business. But big power dealers still have a lot of opportunities.

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