Domain Magical insight into competitor marketing strategy

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SEO Yunnan blog Baidu domain query results

One months ago, a company in the G Province of Business E-commerce website friends to Gouyn12 for help, I hope that the site proposed site optimization suggestions and feasibility plan. After a few days of careful observation of the target site and the competitor website, I think, although this industry is also very fierce e-commerce competition, but the whole industry as a whole SEO level, the SEO awareness of each site is not too strong, site SEO do not too ideal, if the site SEO measures implemented well, perseverance , the site keyword ranking promotion space is very large.

To this, it seems that all problems have been solved, but Gouyn12 's curiosity has spawned a new problem: the entire industry site SEO awareness is not strong, the site SEO did not too ideal situation, why my friend this site (adhere to the operation of 9 years of business E-commerce site) Regardless of brand awareness, the site sales are not as good as a domain name history of only 3 years of competitor website?

With such deep doubt, I have conducted uninterrupted research and analysis on this major competitor's website for several days.

"Kung Fu pays off," only through the main competitor website Baidu domain Query results analysis, I found: this competitor website although SEO do not too good, but its news marketing awareness is very strong, always looking for the bright spot of the enterprise, through the conscious manufacture news topic, To attract the attention of authoritative media, to carry on uninterrupted news marketing, even the net, Beijing, Sohu, Sina, Tencent are flooded with a lot of its web site reports, other reprinted sites more-it is not difficult to imagine, even if only limited to the site SEO perspective, such a practice also makes it has a large number of high weight outside the chain ( Although more of these are plain text URLs, this is a huge advantage unmatched by other websites in the same industry.

Secondly, I from this major competitor website Baidu domain query results found, perseverance to high weight industry authoritative website Submission is also it to create industry well-known brand important means (for an industry business E-commerce site, such a promotional significance far more than the narrow web site outside the chain of construction).

Third, in Baidu know, search and ask the purpose of a very strong Baidu SEM promotion (Tencent SEM promotion). Although now Baidu know, search to ask above has become spam advertising information Center, but the above general really ask the netizen is a very strong professional needs, targeted in Baidu know, search and ask the above to carry out SEM promotion, one is extremely strong target, the effect is excellent; second, can effectively save advertising funds.

Four, a series of online and offline promotional activities are very frequent.

Through a few days of research, not only make me to the friend of the network marketing advice gradually plump up, has a strong pertinence, friend satisfaction and return. More importantly, I am in Baidu domain query instructions a step further.

As we all know, Baidu domain query instruction is only Baidu "related domain" query. But with Yahoo back-chain query tool closed, Baidu domain search instructions to the role of the day highlighted. And, through Baidu Domain command to find outside the chain of resources is also proved to be effective methods.

But the above application of Baidu domain directives are also limited in the site marketing and SEO "tactical" level, in fact, can do better--from the "strategic" level magical use of Baidu domain directives, more accurate, comprehensive, timely analysis of competitor website marketing strategy, really do "know the enemy, win."

The German philosopher Feuerbach said: "Man is what he eats." In fact, this is perfectly applicable to the website, we can through the Baidu Domain directive, the careful analysis our competitor's website actually "eats" what (by what kind of marketing way promotion marketing, the effect how, the superiority, the inferiority is what, has what worth us to draw lessons from, what thing worth us to use), How strong the body is, how should we deal with it?

This method is especially suitable for those who use the "website overall promotion" Strategy for marketing competition website, as long as we a little bit of kung fu, simple Baidu domain, you can really do to the competitor website Marketing (SEO) strategy, method at hand, you can do chess first, Remedy。

Excited, I can not help but have feelings! Originally I think oneself completely master Baidu domain search instructions still have so magical use, this shows, often we think we have mastered the various search engine instructions in fact we do not grasp, we only continue to apply these search instructions to practice , can really grasp it, and apply freely (this article by SEO Yunnan original first, reprint please bring the website http://www.gouyn12.com/seowd/134.html).