Domestic film industry nuggets "Big data"

The "Big data" that began with the Internet is increasingly being applied to the film industry. Internet companies, hospital lines, film-making companies and even communications companies have started digging and applying "big data" in order to get a better box office and gain higher returns.

Recently, Google revealed that they can predict the film's two weeks before the box office results, the accuracy rate of up to 90%. The forecast made the film industry exciting. Baidu Archie founder chief Executive Gong said: "Baidu has also tried to predict the box office, but the effect is not good." However, Baidu still spends a lot of effort to dig big data. ”

At present, large data has been used in the selection, filming and post-production of scripts, directors, and actors. Especially in the film marketing process, some use large data to promote marketing films have made a good box office.

The study of large data is not just an internet company. Wanda Cultural Industry Group vice President, AMC Hospital line director Yening told reporters: "Wanda now Row, especially the first day row is based on large data, and very accurate." "China Mobile mobile phone video Base general manager Wang bin also said that the movement of large data research and investment is also doubled."

Zhang, President of Music and video, said he recently submitted a report to the National Film Administration advising the state to establish a public database of the film industry. Otherwise, once the "big Data" of the film industry becomes the resource between business-to-business only, it is very dangerous.

One potential danger may be whether the production of movie content also relies on large data. There are also some film makers in the United States who oppose the use of large data in film creation. However, the domestic film and television industry has been tempted by the success of the US Netflix web site using Big Data Toupai "card House".

"We must not fall into this state of being: based on large data and then modular production; the more produced the film, the more applauded the audience. Sohu vice President, Sohu Video chief operating Officer Chun said.

(Responsible editor: The good of the Legacy)