Domestic portal in the mobile terminal and PC-side battle comprehensive upgrade

Beijing June 13, Brazil World Cup kick-off started, all domestic portals in the mobile terminal and PC-side battle comprehensive upgrade. According to the survey data from Tsinghua University's Media Research Laboratory, during the opening and opening ceremonies of Brazil's World Cup, Tencent ranked first in terms of the coverage rate of mobile terminals and PCs, and the penetration of six platforms. Tencent again laid the foundation for Tencent in China Net Media can not shake the leading position.

This World Cup, due to the time difference, many fans have to go to school on Friday, to work, so use the mobile terminal to obtain news more convenient. Data show that during the opening and opening game coverage, Tencent news client user usage as high as 34%, Netease client is 22%, Sohu is 12%.

In addition, during the opening ceremony and the opener, survey data showed that 33% of netizens said they are satisfied with the push speed of Tencent news clients. Netease, Sohu and Phoenix are 21%, 14% and 13% respectively. Tencent once again perfect interpretation of the news of "timeliness."

Previous World Cup, each in the original video and competition video competition is fierce. The opening night of the Brazilian World Cup, the survey data show that 18% of users choose to watch in Tencent video client. Youku accounted for 12%, Sohu 10%, love Fantastic Art 8%. In the PC side, Tencent video also substantially ahead of other portals, with 24% absolute advantage sit tight first. Tsinghua Media Research Laboratory believes that the video site has rich enough content, although CCTV did not sell live broadcast rights to online media, but the latter also has wonderful original programs to deal with the loss of traffic.

PC side, as of now, in the World Cup opening ceremony of the relevant information reported, 30% of users choose to browse information in Tencent, Sina is ranked second in 21%, while Phoenix is ​​15%. Want to stand out in the World Cup media war, in addition to ensure that the platform coverage and push speed, but also inseparable from the content support.

Speaking from the broadcast speed, Tencent in the opening ceremony, the game scoring and other major events, relying on strong hardware support, "instant" that can push information to hundreds of millions of users before. According to the data, 30% of the randomly selected surveys selected Tencent, followed by Sina 22%, in the survey that selected "the fastest online platform during the opening and opening ceremonies of the World Cup in Brazil" Phoenix 16%, Netease 12%. Nearly 3 percent users choose Tencent to get the contents of the first day of the World Cup, relatively eye-catching performance, but it should be inseparable from the micro-channel and the news client-driven credit.

As at 12 o'clock on the 13th, the opening ceremony of Brazil and the opener video and information coverage, Tencent in the mobile terminal, PC-side victory. The next 29 days, all aspects of Tencent will get what kind of release? Whether to lead the way? We deserve attention and expectations.