Domestic social Media Marketing

Before corporate social media marketing, let's take a look at the concept of social media first. Social media is a foreign word, also known as social marketing, English as "Social media", referred to as SM. Social media is also different from the traditional mainstream form (newspaper, magazine, television, Radio, is a new type of media, mainly through the Internet technology to achieve information sharing, dissemination, through continuous interaction and refinement, to reach the depth or breadth of the concept of communication, the influence of traditional media often can not catch up, and cannot be achieved.

Common Social media performance:

(Picture: Social media performance abroad)

(Domestic social media performance)

For social media marketing, social media marketing is a foreign vocabulary, Social Media Marketing, referred to as SMM. Also mainly refers to the use of these media forms for the company brand, products or services, activities aimed at the network promotion behavior, to achieve the establishment of brand awareness, product sales of this process.

The history of social media development

We can generally see that foreign social media start often early, in fact, it is not difficult to understand, in terms of the Chinese Internet, the humble way, China's internet is almost a replica of the United States Internet. In time to lag far behind the American Internet. In the 2000, some of the domestic blog platform of the rise, the real symbol of the arrival of the domestic internet web2.0 era, there are traditional Web site manufacturing content to the user to create content, Web sites and netizens, network names and netizens exchange, more closely, the dissemination of information, whether from the depth or breadth of the great breakthroughs achieved. Social networking sites, encyclopedia, theme Sharing (text, pictures, video) corresponding development, the 09 Sina Weibo establishment, Tencent, Sohu has established a blog platform, social media pattern gradually clear up.

The application foreground of enterprise social media

The official release of the data, from the size of the user can be seen from 07 131 million to 08 183 million, 09 2.76 to 10 3.46, the annual user growth, especially from the 09 to achieve explosive growth, The introduction of the 09-year microblogging media led to the rapid growth of social media users in 09.

According to the survey data of the 27th Internet report in CNNIC2010 year, as of January 2011, the Chinese Netizen population has reached 4. 500 million scale, social media accounts for the domestic netizens accounted for Mabhida: 76.8%, and social media people will continue to exert, a large number of netizens will spend time and energy in social media, then for social media marketing is imminent.

The present situation of medium and small-sized Enterprises ' social media marketing

Small and medium-sized Enterprise social Media Marketing application is far from universal, in the network marketing as a whole of the proportion or teach less, according to the CNNIC27 Internet report data, we can see that the first three have e-mail marketing, E-commerce platform promotion, search engine keyword advertising accounted for a larger proportion, e-mail Marketing as the originator of network marketing to occupy the top of the network marketing, with its low-cost, high income characteristics occupy the upper hand; Alibaba E-commerce Platform as the representative of E-commerce System Network Marketing promotion occupy the second place, to Baidu as the representative search engine market, Baidu spent nearly 10 years of time re-education , training the domestic search engine marketing market, also not difficult to the problem.

However, the booming domestic social media and the proportion of domestic social media marketing, far inversely proportional, from the vertical perspective, the United States social media marketing is far more developed than the domestic social media, from the ancestors of the application, the domestic social media, social media marketing space, including the market is still very large , from the recent micro-bo pillars, can also be seen, the development of social media unlimited, targeted at social media marketing is also difficult to measure.

New platform of social media in China

As of April 2011, by Bshare Official statistics, in the blog type media form from content sharing we can see Occupy QQ blog platform occupy the first position, QQ position still difficult to shake, but believe, with the continuous development of micro-blogging business, Weibo, as a new form of media, is gradually changing the communication habits of netizens, which is expected to surpass the blog platform.

Microblogging platform class, Sina Weibo, the first advantage, operations, products, innovation, positioning, advertising promotion are very good, rocking the leading domestic microblogging platform.

SNS class platform, Renren occupies the first position.

Network Marketing Experience: in our Network marketing platform selection, we can choose to occupy the largest market share in their respective markets, the most share of the media.

More network social Media marketing case analysis (II.)