Dong Jingyi: Increase network information coverage to offset the rising cost of SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, more and more enterprises realize the importance of network marketing, have set up their own corporate official website, especially in the last two years, any one industry has several times the number of corporate web site growth, in addition, the vertical industry in various industries website is also increasing significantly, professional vertical platform of the industry site, Because of its specialized management and the operation, gathers the massive high quality information, the quantity is big, the quality is excellent, the speed is fast, then obtains the search engine the value recognition.

The traditional enterprise website in the search engine competition pressure is more and more big. Enterprise website in the search engine in addition to with more and more of the industry's corporate web site competition, but also with more and more professional platform-type website competition, the latter is generally the Internet companies in operation, the degree of specialization of traditional corporate web site is difficult to go beyond. Industry platform site in search engines occupy a dominant position.

Plus the domestic search engine market high monopoly, that is to say more and more pages in fact is in the competition in front of Baidu dozens of position. Therefore, the company's Web site through the search engine optimization methods to promote the pressure will be more and more big. And from a very long period of time, this phenomenon will not have the essence of change, corporate Web site SEO more difficult will be larger.

Previously mentioned network marketing, most of the enterprise's understanding is that network Marketing = corporate website +seo, because of the above situation, has been doomed to this formula is more and more unworkable, even in a less popular industry, this model may temporarily have a role, but in fact, the enterprise site itself is only in Baidu to get 1 A seat, even if your site appears in a Baidu keyword home, then it is hit the probability is only about 1/30, (General keyword search results page, there are 10 natural rankings, at most there will be 10 bidding rankings, there will be 10 ads on the right), which is not related to search and dropdown box away from the flow, To a daily search volume of about 100 of the keyword "Dalian seo" to calculate, then move the network Marketing "Dalian seo" this keyword is ranked on the home page, based on the word daily traffic also only 30/100, about 4 times. So rely on a single keyword ranking is not solve the enterprise network marketing fundamental problems, of course, today is not the issue of discussion, want to learn more can Baidu search "Dong Jingyi: Long tail keyword winning site optimization."

So how to solve this problem, we look at each enterprise Web site from the search engine to obtain traffic from the way the cost of more and more high, more and more difficult, but where is the flow of traffic, netizens are still increasing, people must still, netizens use the habit of searching more and more frequently, so the demand must also be in, But these flows were introduced to other platforms. So, to say simple, traffic, where we will send ads, so that the ads follow the eyes of customers to go, do not solve this problem.

In other words, we need to improve the corporate advertising information in the whole network coverage of the method to offset the increase in the cost of Web site SEO risk. Most of these sites are professional platform-oriented web sites, they have access to the search engine Trust, the information posted on these platforms, it is easy to be included, and easy to get a high ranking. Enterprises in the network marketing, can not only focus on their own website, to see more people's platform.

These platforms are Bai, NET, 58 with the city, Ebudong, Sina Blog, netease blog, Sohu blog, news blog, Baidu Bar, Tianya forum, Baidu Space, Enterprise Bo Network and other platform for your industry. The content of these websites is relatively easy to be included and get a very competitive ranking. At the same time may also produce a keyword search results in a number of your advertising information, such as Baidu Search "Dalian SMS Interface", the first, second, third is the Dalian letter road propaganda information, so you can multiply the information belongs to your target customers hit probability, More information will also improve the customer's image and trust in the enterprise.

Of course, these promotional work is not coherent, need to accumulate over the years to see the effect, so to develop a release rules and schedule, and strict implementation, will have better results, of course, you can also delegate this part of the work to the network marketing such as moving a special network marketing company to help you complete.

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