Dong Jingyi: The food Industry electronic Commerce Platform Network Marketing promotion plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to the latest statistics, China's E-commerce Web site has more than 40,000, in the 40,000 e-commerce sites, more than 70% of the sites are poorly run, did not realize the company's initial expectations of it, which indicates what the problem?

In the 70% poor business of the website, not to say that their function is much worse, how ugly the interface, the site function is nothing but those, in fact, all E-commerce site functions are similar, the real decision to determine the success or failure of E-commerce strategy, not the site itself, but the business thinking and E-commerce operating level.

So I think that we and other network companies are the essence of the difference is that we can not only make the site out, more importantly, we will be in the operation of the site to give your company the most practical help, because we are the Dalian region, a few have had the operation of the portal site, have actual combat experience of the company.

E-commerce platform in the food industry mainly to complete the following major missions:

First, enhance the brand image

The establishment of E-commerce Web site is conducive to establish and improve corporate image, enhance the affinity between enterprises and customers, improve the service level of customers and customer service efficiency, while significantly improve the level of information of enterprise employees.

Second, enhance the user experience level

Enterprise's E-commerce site can provide customers with online consulting and feedback, the enterprise's customer service to a new height, enhance customer and enterprise communication and communication capabilities, to help enterprises faster speed to understand customer needs, The same customer can also from the enterprise's E-commerce site quickly to obtain the product pre-sales and after-sales service.

Iii. Improving transaction efficiency

An important purpose of E-commerce site is to provide online trading services, customers to achieve the completion of the product browsing, purchase intention and product transactions with the enterprise. For the formation of interoperability between customers and enterprises and internal office automation, the final construction of enterprise "E-commerce" lay a solid foundation.

Iv. Optimizing Resource Allocation

Seize the opportunity to implement E-commerce, can change the enterprise information construction, product sales and customer service in the traditional way the proportion of human resources imbalance, excellent embodiment of the industry in the field of visibility and enterprise information resources.

To accomplish the above, we need to do the following things:

First step: Choose a good domain name

Domain name, name must be attached importance, because once the domain name is established, easily can not be changed, once midway change, the impact is very wide. Generally speaking, the general user thinks, good domain name is good remember domain name, in fact this is only a part. What is a good domain name?

First good domain name is a secure domain name

The security and stability of domain names are frequently overlooked problems, in addition, some companies in the industry often use enterprises do not understand the network, do not use the enterprise as the domain name of the registrant, that is, so that the domain name only the right to use, and no ownership, and domain names can not be easily replaced, will lead to enterprises are subject to network companies, Thus leaving a security risk.

Good domain name is conducive to the optimization of the domain name

Customer Direct as a professional network marketing and have a portal operation experience of the company, we know more about the subtle relationship between domain name and search engine optimization, healthy E-commerce website Traffic 70% should come from the search engine, search engine optimization will bring a large number of free traffic, so the optimization work can not be ignored. Search engines will think that the use of authoritative registrars and the use of authoritative analytic server domain name more credibility, so that the search engine ranking system to get more points. At the same time, a good domain name resolution server will shorten the resolution time, improve the speed of Web site opening, and search engines will also think that the faster open Web page quality is higher.

A good domain name is a stable domain name

Just imagine, E-commerce site at all times in the production of sales of water, we may have to put a lot of cost to promote its publicity, once the site domain name to stop parsing work, then we put in the promotion costs are wasted.

Step two: Choose a good space

Space as the physical carrier of the entire website, excellent space overall performance is an important guarantee for the healthy operation of E-commerce platform, playing a fundamental role.

Good space is stable enough

The first part has talked about the stability of the domain name, the same reason, if there are problems in space, the site is not open, in particular, we operate e-commerce sites, but also loss, so the use of E-commerce Web site has its particularity, should have higher requirements. For example, the independent IP space provided by the network marketing is moved, the server is located in Beijing Unicom dual-line room, Beijing Unicom Room is the best domestic facilities, the most stable room, the room to achieve 24 hours have a technical staff rotation to ensure that there are abnormal problems, in the shortest possible time, to properly solve.

Good space is safe enough

Electronic data is not comparable to the real, electronic data is fragile, operational errors, hacker attacks, disk damage These risks are objective, but this situation, if not to the site to take security measures, the consequences will be disastrous. Move the network marketing in order to solve the security weaknesses of the enterprise, we provide the server is running one, backup one of the strategy, two servers pure physical isolation, rather than back up on the same hard disk, so if the hard disk damage, still cannot recover. The backup server regularly backs up the data on the running server, and once one of the two servers fails, the data can be recovered from another server in a short period of time. Thus minimizing the risk of enterprise security.

Good space for enough capacity

E-commerce website, no doubt, to use a large number of pictures, and also if high-quality pictures, to shock the visitor's vision, prompting its transformation, this kind of picture very occupy the site space, each picture size about 300-800k. In this way, 1G space to remove the system occupancy, can only store less than 1000 such pictures, in the long run is clearly not enough. So we take into account the long-term development of E-commerce site needs, we recommend the first 10GB dual-line web site space, if the halfway space, you can continue to append.

Good space is fast enough

Now the price of hard disk is very low, some space vendors often use a large hard disk on the server, and then the same hard disk into a number of small space for sale, in order to maximize the pursuit of benefits, they often do not use the number of users and system resources occupied to do strict control, resulting in slow user space

As we do is E-commerce site, user experience on the conversion rate is very large, people like to browse the Fast Web site, this point from the success of Baidu related products can be seen, imagine, if the user in the payment link waiting for two minutes, it will have the mood to buy it? Move Network Marketing provides space, First of all, it is in Beijing Unicom's main engine room, rather than the general city-level computer room, walking is the backbone of the network access, the export of the bandwidth itself is high, but also provide unicom and telecommunications dual-line access, which can completely solve the Unicom and telecommunications mutual access speed too slow problem. Second, we have a rigorous audit of the sites used on the same server to ensure that all users have reasonable use of the system resources so that each site can run at the best speed. For example, we strictly guarantee the number and quality of the sites running on each server, do not allow chat rooms, large forums, movie sites, download sites to use our customers ' servers.

Good space to optimize

General users believe that the search engine optimization only with the site production relationship, in fact, in a variety of optimization work of the distribution of the proportion of the site program itself to optimize the overall work of 40%, the other is, the domain name part accounted for 10%, the space part accounted for 20%, the external environment optimization part of the construction So the website space to the website overall search engine promotion also has the relation, for instance the search engine will think, the fast space, the quality is better than the slow space; the authority operator's space is more reliable than the shanzhai operator's space; the space of the independent IP is more credible than the space of the shared IP; In Beijing Central room of the website than the local computer room quality of the site better;

Independent IP is very important for optimization, it can avoid many optimization risks, if the use of shared IP, your company's IP on a site violations or by the search engine blocked, then the same IP in your company's Web site will also be implicated, so the use of independent IP optimization is very beneficial.

Step three: Start website construction

First, we want to identify several principles of this website development:

First, in the user experience, to facilitate the conversion rate promotion.

Jingdong Mall's success, to some extent, can be said to be the success of the user experience. When it comes to user experience, the first thing people think about is that the picture is not beautiful, in fact this beauty is not the only factor that determines the user experience and conversion rate. Users often put the so-called beauty, see too important, in the history of the Web site, basically we have not heard of which is because the interface is not beautiful and closed.

In fact, this beauty, which is often said, should be a category in the user experience, and the user experience should aim at improving the conversion rate. It is not just the interface of the problem, for example, the customer can quickly find the desired products, can quickly complete the order, fast completion of registration, fast completion of payment. When customers encounter problems, whether the first time to find help on this issue, including each page is integrated into the real person online customer service, these details will improve the site's user experience, so that the conversion rate of the site has been promoted, do not waste every IP.

In improving the conversion rate, I recommend two products, the first is 400 telephone, it is currently attached to the brand image of the standard tools, 400 telephone with a unified corporate external image, improve corporate visibility, increase corporate reputation, and enhance the target customers to call the intention of the role. I suggest placing it in a striking position to create an atmosphere of sensation. Baidu can search for "Dong Jing 1400 calls" if needed.

Customers do not necessarily see your company's Web site immediately after the call to consult, so the second, I recommend the use of TQ VIP page online customer service software, it can achieve the initiative to call customers, and with customers on the Web page can be opened dialogue, but also integrated into the CRM customer management system, data statistics, two times sales are very helpful. At the same time can be used with 400 phone binding, to achieve the phone callback function, can greatly improve the probability of establishing contact with customers.

Second, in the production process, to fuse the search engine optimization ideas.

At present, the composition of the Web site traffic, about 70% of the customers are searched through search engines, search engines have become the portal of the Internet, so if e-commerce sites want to survive, we must pay attention to search engine optimization. In fact, the evaluation of a site good and bad, not only look at its appearance, looks just the surface of things, if the site optimization do not good, even if the site looks beautiful again, no one to appreciate, it is wasteful.

Web marketing based on search engine optimization. Many enterprises in the initial construction site did not pay attention to search engine optimization work, after the formation of the post site, no matter how to modify the optimization, its effect will have constraints, can not reach the optimal state, so it is best in the process of website construction, will be the forefront of the search engine optimization ideas integrated into your site. #p # subtitle #e#

For example:

(a) in the development of the program and the division of the channel, it will be the entire site's internal structure to meet the search engine custom optimization.

(b) In the development process, the Web site structure of the optimization process, the whole site URL static processing, search engines prefer static URL URLs.

(iii) Planning the overall keyword strategy, and not only the main page contains key keywords, all content pages, channel pages will be inserted in the relevant keywords, so that a large number of keywords evenly distributed in all the pages of the site, through a large number of long tail keyword to obtain considerable traffic.

(d) Create an instantly updated sitemap, so that the search engine can do its best to understand your site changes, to help search engines more included in your site page, because only first included, only to be found by the customer can be, at the same time it can also let search engines as soon as possible to find the latest products and content on your site , the first time was searched.

Third, in the interface design, to cleverly foil corporate culture.

Although E-commerce site has just been established, but previously had a sound corporate brand management system, such as LOGO,VI, such as corporate culture in the emphasis of the appeal. These can be in the interface design, cleverly displayed. For example, we will use some color to show symbolic meaning, the ocean-blue, health-green. In the process of designing the interface, we will merge.

The specific function of the website design:

(i) Front desk performance

1. Homepage design of the website

2, one-page channel design

3, Product detail Page design

4, Product List page, classification page design

5, the article List page design

6, the article content page design

7, User Center design

8, payment related page design

(ii) Backstage implementation

Fourth step: Start the website operation

There is a need for content enrichment before the site meets the end customer.

Website data entry process, there are many need to pay attention to the place, this will be with the page opening speed and search engine optimization closely related, such as picture size, keyword selection, typesetting template production. After completing these tasks, the website will be officially online.

Fifth step: Start Network Marketing

(i) Website optimization

Website optimization (SEO) is currently the cheapest network marketing means, is any Network Marketing Foundation, no website optimization Basically network marketing also can not talk about, to this step, we have in the domain name, space and Web site production, all the integration of optimization elements in the inside, this step is mainly to optimize the external environment of the site, That is, the construction of chain and reputation.

For example, the above has been part of the introduction, internal optimization reached this step has been done, the rest is mainly external optimization, in the external optimization of the reverse link construction is the most important link. When the search engine found that the Internet has a large number of excellent links to your company's website, then the search engine will think your company's site is more important, naturally from the search engine to get more traffic. In fact, many of the principles of SEO companies know, but why SEO companies have good or bad points?

In fact, SEO Finally, rely on is not only technology, but more resources, the most important resource is linked resources. As a professional network marketing company, in the SEO resources have been sufficient accumulation. We have the ability to help your company's Web site get a lot of quality backlinks in a short time. This is your company's website optimization to achieve good results of a solid guarantee.

(b) Video Marketing

Food is very suitable for video marketing, you can let customers in the process of watching video, so that customers through the screen to produce the desire for food. Typical examples are instant noodles, KFC, McDonald's and other video ads. And video is very easy to trigger viral transmission, in some communities, such as Renren, QQ space Such videos are often reproduced in large quantities, and this part of the Community users, but also our natural customer base.

(iii) Soft paper

At the same time, soft Wen also plays an important role in brand building, now customers on the formation of a brand impression is often not hard advertising, but soft text, customers search your company related products, if you find other sites or other customers on your company's evaluation is very good, then customers will think your company's brand image is good. Planning some soft text or favorable to your company's word-of-mouth image of the comments posted to the relevant web site, when users query your company information, these soft text display to improve your company's reputation. There are a number of nodes on the Internet site, what is the node site? That is, in these sites posted on the article can be a lot of small and medium-sized Web site collection away, if we will release the soft text to these sites, then it is easy to spread out on the internet. We will assist your company to publish to this part of the node website.

(iv) Interactive marketing

Weibo is now the heyday of the Internet applications, and the use of microblogging groups-young people, but also our products are the main target customers, so Weibo is our network marketing natural medium. For example, we can integrate a key focus on the site, one-click forwarding and other functions. When the customer browsing a product, if interested, a little forwarding, his microblog friends will immediately see this product information, and with links, directly can click to enter the product page for purchase. Can also click on the automatic attention to become our official microblogging friends, so that after receiving our information, so that its products continue to maintain concern. Of course, there are a lot of microblogging marketing can start to talk about the place, because there is only so much space to discuss.

At last:

The internet is constantly developing, network marketing is also constantly developing, and this development changes quickly, no one model can do quo. In other words, in the network marketing this matter, the most important is the ability to keep pace with the times. As a professional network marketing company, we always pay attention to the latest changes in the Internet, and constantly explore the most effective network marketing new theory, new methods, and its application in combat, and constantly help our customers continue to achieve better results.

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