Don't always want to subvert innovation, first of all solve the problem now

There is a story that people would rather believe that there are ghosts in the world, but see the table on the "Dry paint" sign, also must reach for touch. In other words, people are full of imagination about disruptive innovation, and feel that once they are there, they will realize it, but when you let him solve a real problem, he may say it is impossible, no one has achieved it and so on. Luo once said, you tell an engineer an idea, the other side will say that this is not done; but the lovely thing is that if you tell him that someone else has achieved it, they will soon make a better version of it. To tell the two stories, you want to show entrepreneurs, don't always want to subversive innovation, to hand the work of the impossible to solve, you are far from subversive innovation. By making the solution that you think is the hardest, you will be disruptive to innovation. Most people are rabble. They think that Apple is not replicable, that the so-called subversive innovation, is constantly beyond the imagination of the people. But they do not know that the real subversive innovation, 90% of the work is done behind the scenes. This truth, even many entrepreneurs do not know. After 10 years of hard work, they finally succeeded one day. They did not look back: The process was constantly tamping the foundation, waiting for the broken cocoon to come out; instead, they thought it was time to disappoint them for too long, and they had waited 10 years for this innovation. And then, they became businessmen by entrepreneurs, started selling products, and even sold innovations. They have copied past experiences, but they will not empty themselves and will not be back in 10 to brew the next wave of disruptive innovation. Disruptive innovation solves the problem that ordinary people are accustomed to in the real world-the problems that entrepreneurs themselves ignore because they are "too hard", or that they are "difficult to solve and unimportant". In fact, the entrepreneurs think of a variety of programs, the most difficult to achieve the one, or think they can not achieve that, is subversive innovation. As long as you can really do the solution well, you will subvert innovation. Recycle, subversive innovation is not beyond the imagination or hot discussion, but to effectively solve the problem that everyone is accustomed to. More importantly, disruptive innovation, even after it has emerged, still takes years to complete and mend. For example, humans create a container of water, called a bucket, which is disruptive innovation. Then, people spend many years to keep the barrel perfect. Perfecting "Bucket" is part of subversive innovation, and create a "bucket" is as important as the process-if the "bucket" after the creators do not improve the "bucket" in order to do better, must again subversive innovation to subvert the "bucket", I can only say that it is stupid. If I were to give a definition, there is no doubt that 50% of the cost of disruptive innovation was done before the release of the product, 10% from the new release, and 40% (and most important evolution) from the new release. The ipod evolved over 10 years before it finally ruled the sound.Music player Market. The iphone will also complete the same evolution. Subversive innovation, the starting point is not to subvert, but to solve the problem. The solution to the problem is not to subvert, but to constantly improve the details. Each subversive product itself evolves, but does not subvert itself-self subversion shows that the company has not seen the direction of innovation, the same product of the self subversion, that the company is a mistake again. The simplest example is Microsoft's subversion of its own mailbox products, from Hotmail to MSN to live to Outlook, but who would say it was successful? We have mentioned many times "disruptive innovation". So what is subversive innovation, and what is simply innovation? Disruptive innovation is: the past competitors can only watch you rise, and then without the power to fight, sitting ducks. Any product can do this, it can be called subversive innovation such as cars instead of carriages, digital cameras to replace the traditional camera. For example, the ipod overturned the music industry, the iphone overturned the mobile phone industry. such as the Android operating system for free, this is enough to subvert Microsoft's sales of operating system profit model-Microsoft is helpless. If innovation is the invention of new products, then subversive innovation is the introduction of a new category, the original similar products into the history of the museum. As I mentioned earlier, 90% of the work of disruptive innovation is to constantly refine this subversive concept and make it perfect. In this process, the revolution is embodied in the details. The purpose of subversion is not the difference in product patterns, but to make users better and more enjoyable to complete their use goals: better connected with the world, better meet the needs of use, better completion of work tasks ..., the essence of disruptive innovation is to give users a better experience, rather than the introduction of flashy products. Products to solve the real problem, especially the user side of the small problem. People don't change the world with big dreams, people change the world by changing themselves and helping others change themselves. If you can help me find the most delicious pizza restaurant around me, find my best friends around me, so that I do not bother to recommend my favorite books ... Congratulations, you're subverting the world. What, you don't think this is going to work? Then give up your subversive dream and make money is the real thing.