Don't let the "brush Corps" damage online shopping

Online shopping allows the way and form of a transaction to be changed , but the core of the transaction does not change --on the basis of credit, buyers and sellers. But online shopping compared to the traditional way of trading, its credit accumulation process, there is no doubt there are some loopholes: in Taobao and other online trading platform, there are many "brush single regiment", the number of fewer thousands of people, many tens of thousands of people. After their "click", the virtual out of high sales and "praise" appeared in some online shop Web page.

Shop "Praise", that is, the reputation of consumers, everyone points praise, so natural business is booming. The past business, the shopkeeper will dream to build a "century-old shop", in the industry can hang out their own resounding signs. This is certainly not easy, in addition to open business thinking, touch the market spleen and stomach, improve service quality, it is important to form Word-of-mouth. Where does word of mouth come from? This needs in the process of dealing with customers over a long period of processing, seriously treat each single transaction, so that the other party satisfaction, only in this way, customers will be from less to more business can be small and big. We have a lot of old, they thunderclap reputation, often after generations of efforts. For their "praise", each punctuation mark is true without moisture.

And if take today's shop compared with hundred years old shop, it is also a "Yangtze" scene. Online shopping on the platform of those who rank the top of the shop, daily visits, turnover, I do not know how much reality can top the sum of the old store business. Such achievement, relying on the consumer to give the evaluation and obtain credit rating, from the most basic "hearts" to the top of the "Crown", the process of its credit accumulation, as the ladder is generally long; however, the emergence of the "Brush Single Regiment", to some extent, changed the "Rules of the game", as long as the store paid a certain amount of money, "Brush Single Regiment" Through the mechanical manpower will quickly brush up credit rating. This "take the elevator" practice, so that other serious accumulation of credit "climb stairs" of the shop, at the beginning of the loss of those cheaters. And this "shortcut" can bring the benefits, but also has a considerable temptation, so they have followed, brush the credit of the wind increasingly popular. Once the ethos is formed, newcomers will have to be coerced into it, otherwise they will not attract popularity, how to compete?

If the manager is indifferent, everyone through this way to brush the credit rating, then presumably will soon emerge a large number of high-grade credit shops, "crown" will be from rare to Huo, the evaluation of the significance of it? Shopkeepers are forced to pay for credit, consumers lose the reference to the benchmark, the only profit is "brush the single Legion" and its operators. In the long run, the whole network buys the environment The transaction Credit Foundation will be corroded completely, in this sense, "the brush list" The final result, is the whole society does not have a winner.

It is often said that business should have a long-term perspective. One thing to admit is that this idea is being changed by the Web, based on the huge market and derived from the "Brush Single Regiment", since it can be in a short period of time to create a few years, decades or even decades to accumulate credit, then the long-term vision, it will be easy to be defeated by this cheating method. Sink destroyed in the nest, in the "Brush Single Regiment" has not formed a climate of the situation, managers need to put a long-term perspective, early to come up with effective treatment methods.