"Dou XI Tour" adhere to self-research: small team, self-research engine and a certain innovation

In the process of transforming mobile game in the end of the factory, NetEase is not the fastest, but with the ability to adhere to the development of the years, with "The West Tour", "World HD" at the end of the year stood in the TOP10. This with NetEase's head Ding Lei's character has some relations, in the year insisted that mobile game is difficult to develop under the leadership of Lei, NetEase mobile game production people, how to understand the industry? From the "World" series of transformation to do a hand tour of the "Dou Sai Tour" producer Li Yang has a certain representative.

Adhering to self-research: small team, self-research engine and certain innovation

And not as everyone imagined so late, netease at the end of 2012, has begun to do hand swim. Li Yang said that while he was still doing the tour, he had already started to understand the tour in the player's perspective. He thinks the hand swims and the page swims different, more resembles the Palm machine, therefore the page swims the research and development direction is not suitable for the hand to swim. Come out to do "Dou Sai Tour" project group, the whole research and development time spent 20 months, initially only 6 members, after the on-line also almost only 16 people.

The time spent is relatively long, Li Yang said mainly because of the independent research and development of the engine, and then hope to make a certain innovation in this product play, so more than the average hand tour project time is long. After doing it, "Dou Sai Tour" is a play on the Moba combined with RPG, charging points on the use of card extraction mode.

Although NetEase has been doing the "West" theme of the product, but "the type of game does not repeat, attract also different users", Li Yang introduced, the beginning may have a user herd situation, but will still be dispersed.

Operation Product: Long period deep marketing

Li Yang believes that the life cycle of hand travel is short, there are 3 main reasons. 1 in marketing, the basic is to do a wave of flow, only on the line to do a round. 2 The product itself has a very large new user pressure. 3 player game Rhythm is also fast, the hand swims all request the important thing to the user in 5 minutes, this kind of play the predecessor, consumes the product in advance the future.

The goal of "fighting the West" is to prolong the life cycle and keep it high in the year. The specific approach is to avoid the above three points.

In the speech of NetEase Game Academy, Li Yang has made a point about marketing, which is also overlooked by other hand-travel peers, that is, "the value of hand-travel media". It is true that the hands of the media and there is no channel such a large number of users can not be introduced, but the hands of the media user group comparison core, in the early adjustment of the product is very helpful, should not be overlooked by the industry.

2015: Developers Shuffle

For 2015 years of Industry development, the producer from the end of the transition tour, said only from the perspective of research and development. He thinks there are four kinds of developers in the current industry.

The first is the end of the transition tour of the research and development, research and development accumulation. The second is the hand tour industry entrepreneurship, have their own ideas, adhere to do their own identified good products. The third is also the hand travel business, but by changing skin, rub IP, playing edge to do products. The fourth kind is to rely on channel advantage, channel gives quantity to make product. The last two kinds of competition in the future, will be eliminated.

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