"Double 12" electric Dealer encounters entity promotion

"Double 11" after the big promotion, "double 12" network business sales of the heat has declined. and physical stores rely on the advantages of the year-end discount season to attract a large number of passengers. From the sales of various categories, shopping malls are the advantages of footwear and cosmetics, and the advantages of the network is still in the traditional clothing and daily necessities.

Network business Promotion "unloading"

"Minimum 25 percent" "30 percent sales" although this kind of eye-catching words still occupy the main web home, however, carefully observe participation in discounted merchandise details, and "double 11" of large-scale promotions, participation in the "double 12" promotion of the number of goods is much less.

"After the" double 11 "hectic, this time I deliberately put the needed goods in the shopping cart of each website. Unexpectedly, yesterday morning to open the shopping cart, found that there are only 3 items to participate in the discount. "The consumer said to Miss Dong. In several major electric dealers websites, the reporter found that the shop to participate in the discount goods is really not much. "Double 11" when all the overtime, now still in the shift, "double 12" also took out the merchandise to promote, but not all. "A three Golden Crown women shop Customer service staff said," Fu bag seconds kill, time snapping, hot sale discount, is the "double 12" during the most commonly used promotional methods. Both attract popularity, but also reduce the http://www.aliyun.com/zixun/aggregation/6922.html "> Work pressure." ”

"Double 12" period, in addition to Dangdang, the appliance manufacturers have not to price war as the core competitiveness, resulting in its influence is far weaker than "double 11". Dangdang related responsible person said. According to its published data, as at 12 o'clock Noon 12th, its overall sales exceeded 50 million, including 23421 books.

Shopping malls rely on services to lure customers

and network Business "not to force" compared to the physical shopping malls year-end promotional efforts as usual. Reporter visit found that the entity shopping malls did not aim at "double 12" this point in the introduction of special discounts, but still continue the early month of the promotional form. But because the discount is high and the supply is stable, it attracts a lot of passenger flow for the shopping mall.

"I have just bought a set of skincare products at the counter, full of 100 yuan minus 30 yuan, the original price of 880 yuan a set, finished folding 640 yuan, pretty value." "Consumer Sun said, for skin care products, make-up such goods, they will never online shopping," always feel still tried to ease. Another consumer, Miss Du, says the market is now cheaper than online. "I have seen the flagship store in this brand, the original price of 190 yuan Toner, now sold 156 yuan, and shopping malls now full of 86 yuan minus 18 yuan, after a discount of 154 yuan, not to pay the postage." ”

Prices and the internet have a spell, as well as footwear. The minimum can reach "full 200 yuan minus 130 yuan to enjoy folding" shoes goods, in the recent sales rose markedly. Some consumers in order to enjoy a more affordable discount, one-time purchase of 2-3 pairs of shoes. "Buy shoes have to try, although the shopping mall brand discount and online prices are similar, but I still choose to buy in the mall." "And from the city of a shopping mall statistics, nearly a week since, footwear, cosmetics, jewelry sales, compared to the last week, the increase of more than 10%, and clothing, department stores and sales are basically flat with the previous week." "I think there is a discount on the one hand and some categories to improve the quality of service." The owner of the mall said.

Line under the big play "member card"

"Consumers are less likely to go online to buy high-end goods and products that require experiential service, which is just the strength of a department store." "City Department Store Industry association Secretary-General Wang Bingdong said, the entity stores need to experience shopping services up and down more time, choose and network dislocation management, improve service level." "VIP activity room and other ancillary services are department stores compared to the advantages of network sellers." "Wang Bingdong said.

On the other hand, along with the network third party service strengthens, the network seller also makes full use of the message, the mail, the micro-letter, the microblogging and so on platform and the consumer carries on the communication. "It's a discounted message, but it's a very comfortable feeling," he said. "Some consumers say that online businesses are starting to pay attention to customer maintenance, which for consumers, is absolutely good." News reporter Shinya