Double 12 Electric Dealer fight no price spell beauty

"Double 11" has become a net shopping feast. Festival addiction of electric dealers began to give the "double 12" momentum, the famous electric dealers have all announced the war, low price is obviously not enough gimmick, the electric dealers have resorted to bases, in order to attract consumers ' eyeballs and wallets.

Http://www.aliyun.com/zixun/aggregation/32834.html "The" price war "in the concept of people fatigue," double 12 "effect on how to be seen.

Taobao promotional play sensational "Time Machine"

Taobao played a sensational version, and even borrowed a dream of "Time Machine"

When did you buy the first item on the Internet, how many parcels did you receive in a few years? These days, Taobao to buyers to comb the history of online shopping.

NET friend small White looked at their own online shopping experience made of Flash, said with emotion: Taobao too Meng. He saw himself in the "Time Machine" in Taobao consumption of every bit, "I have an account 202 days after the start of shopping, and disappeared for almost a year." Well, what am I going to do? "The key is the last time machine" also said quite sensational, "Taobao with you through the 2,134 days, you received a total of 446 packages." "Small white exclaimed, did not think oneself unexpectedly spent so much money."

"Deep pockets, the amount of consumption defeated 97%." "The Time Machine" to their own evaluation, the Netizen "jellyfish" is quite surprised, said he had to reflect. There are netizens to comment on the slot said, "I am extravagantly ah." ”

Through the "Time Machine" memories of online shopping experience, many netizens saw their own in Taobao many of the "first time." Some spit Taobao too understand its whereabouts, and some sigh in Taobao bought more than a gift to the first girlfriend finally broke up, but also sigh taobao than husband also know their own ...

Jingdong Mall resorted to "Angel plan"

And in the past, the price is different, Jingdong mall also changed the marketing way, big dozen "beauty card."

Recently, Jingdong Mall "double 12" promotional ads have been on the line, which occupy the main position, the most eye-catching than the three in white dress, sexy clothes, with angel wings on the back of the girl. This is the "double 12" Jingdong mall's biggest gimmick "Angel delivery Team." It is understood that in this year's "double 12" period, these angels will Fenfu Beijing, Shanghai, Guangzhou and Chengdu Four cities, for buyers to distribute goods, and also can be photographed with buyers.

It is estimated that this recruit for many otaku buyers, still a little attractive oh.

Negative margin, love cards, comparison cards have thrown out

Other electric dealers also announced in the recent war "double 12", announced the promotion strategy.

Dangdang announced at the end of last month will be in the "double 12" period, the peak of the year to return to the most strength, many commodities will reduce the gross margin or even negative margin.

Although also continued the "Double 11" period "0 yuan Purchase" promotion strategy, but Suning's purchase of more attractive products, including Microsoft's latest tablet computer surface, as well as the attention of the iphone 5, etc., will become a "double 11" "0 yuan Purchase" products, Users can get a free win after winning, attractive. Not only that, this year "double 12" Suning Yi also played a love card, on Weibo launched with the "double 12" related to the public welfare activities, as long as on the micro-blog forwarding suning on the "double 12" promotional information, each forwarding a su ning Yi will donate 1 yuan of money, and promised "no limit on donation".

Tencent Power Company in the successful holding Xun network, will be their own competitive objectives as Jingdong Mall. According to the introduction, Xun from December 4 began to put a value of 50 million Yuan coupons, then including mobile phones, digital, home appliances and other goods sold at 50 percent-80 percent of the price. Xun Network CEO Bu Guangzi is put words, in the "double 12" period, consumers as long as the Xun net commodity prices above Jingdong Mall, they can apply for compensation.