"Double season" hot washer market 70% users preferred intelligent Large capacity

"Sadie Network Message" October 22 news, Golden nine silver Ten wedding season is exactly the "double season", recently, reporter visited the market found that washing machine market ushered in a new sales season. What are the popular elements of this season's washing machine market? In the reporter's store survey, about 70% of respondents said that intelligent, high-capacity washing machines are their preferred products. At a home appliance store in Qingdao, Ms. Hu, who lives in Shinan District, asked the staff carefully about the capacity of various washing machines. She told reporters that both herself and Mr. Jobs were busy, most of the laundry to the home washing machine, want to be simple and easy, and the general capacity of the washing machine often save time, "especially now the season, to clean the bed sheets, quilts, coupled with heavy winter coats, want to improve efficiency, large capacity washing machine is preferred." "On the network, the reporter looked at a lot of netizens about washing machine purchase experience, found that the large volume of mention frequency is quite high, netizens generally think large capacity practical and convenient." At the same time, the latest data released by the National Information Center shows that 2013 1 ~ July, the volume of laundry more than 6kg product sales ratio of more than 50%, domestic washing machine consumption of large volume trend is very significant. Jinliang, deputy general manager of the Gome White Power division, said that from the Gome retail terminal statistics can be seen, more than 7kg wave wheel washing machines and more than 8kg drum washing machine sales ratio has increased from 2012 to 40.62% 2013 (January-September) 52%. It can be foreseen that large capacity washing machine will become the mainstream product of market demand for a period of time in the future. On the other hand, industry experts also said that more and more consumers began to pay attention to smart home appliances, especially the newly-married new people to intelligent, user-friendly function design attaches great importance. During this year's National day, in the intelligent innovation and humanized design to occupy the advantage of the washing machine products are favored by many young consumer groups, to achieve a decent sales performance, more representative of the Haier core inverter dual-power washing machine products. It is understood that Haier dual-power washing machine launched 11 years, has undergone many technical upgrades. The next generation of "core-dynamic" dual-power products using "s-d plus core frequency conversion" technology, with six senses, can be from water quality, water temperature, clothing weight and other aspects of intelligent analysis, and then add detergent and rinse times. At the same time, from the 6~8kg of large capacity, ultra-high capacity of the humanized design also greatly enhance the product of the young consumer groups appeal. Expert analysis points out that accurate grasp of user needs and leading technical innovation capabilities, Haier washing machine is the key reason for continuous user recognition. At present, washing machine industry is in the overall transformation and upgrading period, with Haier as the representative of the high level of technological innovation, market transformation speed of the leading enterprises, will become an important force to promote industry change.