Dripping the third round of red envelopes to share

That is no longer subsidized, but this one round after round of red envelopes, as if it is unable to stop the rhythm.

On the 16th of this month, the third round of WeChat ring red envelopes sharing event started this summer with a drop of taxi and the non-stop taxi on the second day after the second round of subsidies were used. Although the name is called red envelopes, but we all know that this is disguised subsidies. Do taxi software and subsidies are always separated?

On the 16th, a taxi hit the bus and announced that in order to cater for the "summer car season," the third round of user red envelopes sharing activities will be launched on July 16-31 and the red envelopes will be valid until August 5.

According to reports, in addition to the same rules as the previous two rounds of red envelopes, this round of activities users can get double red envelopes, that is, private red envelopes + red envelopes. However, users need to use the drop-on-demand software version 2.7.3 or later to receive up to 3 red envelopes per day.

It is understood that the taxi fight software industry staged a subsidy war earlier this year, so that passengers and drivers benefit, but also to promote mobile taxi travel style in the first and second tier cities to be popular and popular in Tencent and Ali real money Deep-fried, hit the car overnight software popular. Data from the drop-by-taxi show that starting from the beginning of the subsidy war to the end of March, the number of users soared from 22 million to 100 million daily orders from 350,000 to 5.2183 million single.

However, the subsidy promotion brings the taxi software industry behind the rapid growth, but there is no lack of hidden worries. A subsidy stop, a taxi called a single number will decline rapidly, it is an indisputable fact. This is also the industry's concern about the lack of profitable taxi software models.

However, the reporter learned from the inside of the drop insiders, drops in the third round of red envelopes also quietly launched a business car rental project. According to the insiders guess, a drop of taxi in the taxi business on the continuous blood transfusion, perhaps in the upcoming launch of the commercial vehicle project to train traffic.

It is understood that, in addition to easy to Road, fast this year, Netease, AA carpooling have launched a profitable business car rental projects and carpooling projects, and foreign taxi software company Uber also entered China.

The industry speculation that a taxi taxi platform to divert business taxis, and then use the profitability of business car rental rebate software subsidies, perhaps the future of taxi software industry profitable one of the models. (Finish)