e-book Free to Rise again, when the launch of the free E-book is questioned

Absrtact: This Tuesday, Dangdang official micro-blog announced the launch of free electronic books. This is the second time last April 17, after the online book Free ebook, Dangdang launched a new free E-book promotion. In the view of the industry, the promotional activities are to take the benefit of the publishing house

This Tuesday, Dangdang official micro-blog announced the launch of free electronic books. This is the second time last April 17, "Online book Festival," The ebook free, Dangdang has launched a new free E-book promotion. In the industry's view, the promotional campaign is to take the interests of the publishers when the flow of interest, this will bring the e-book market into a vicious circle.

e-book free from the Storm

"Remember last year's ' 4 17 ' E-book free buying scene? This year's free concert is coming again! It's tomorrow!! Do not come, really will regret!! "In Monday, a message from Dangdang's official microblog quickly sparked concern," he said.

In last year's "online scholar Festival", when the free behavior with Jingdong caused the publishers discontent. According to the introduction, Dangdang's E-book sales and publishers and the author by income into the settlement, once the free download will cut off the cooperation side of the money. In the last year Dangdang "0 yuan Promotion" activity started, the grinding Iron book immediately contact Dangdang, become the first e-book to be the publisher of the shelves. "The vicious price war between the dealers will make publishers lose the right to price e-books, so we immediately decided to stop cooperating," said Han Zhi, chief product officer of the mill. "There are also media reports that writer Fengtang has submitted a letter of attorney to Dangdang."

The Dangdang's free activity is a bit "deserted" compared to last year. Beijing commercial News reporter dot Open dangdang Promotion page, found that the participation of the book for the "Journey to the Westward", "God Kingdoms" and other public copyright books and best-selling probation version. This time the promotion, also did not see the Beijing-East and other electric business platform to follow up.

Suicide marketing messes up the market

Amazon's e-book pricing, usually about 70% of the paper book, but at home, the price of e-books is very low. The price of a paper book is usually about 30 yuan, and the price of e-books generally will not exceed 10 yuan, one or two yuan accounted for a considerable proportion of the entire free carnival also occurred.

Senior Publisher Chang that the reason is that e-books are hard to earn money through sales, domestic users pay less awareness, and publishers do not want to take good books copyright, so E-book promotion by the electric business platform as a means of attracting traffic and users.

For this "free of charge" mode of promotion, the founder of the Hundred Nets Cheng in the E-book market false more and more prosperous situation, the electric business must not adopt the next worst, aiming to use "dose" to stimulate the e-book market. Careful observation can be found that few of the good books, which also means that the electricity business did not do the ebook resources well. At present, many of the domestic publishers and electric dealers to use a divided mode of cooperation, pricing power to the publishing house, but the electricity business because of the large number of readers resources, in the market appeal has the advantages of publishers can not compare, resulting in a weaker publisher bargaining capacity, and finally compromise on pricing. In pricing sales mechanisms, the interests of copyright owners and publishers are not guaranteed without consideration of the cost of e-book content.

In this respect, Cheng proposed the legislative departments to take certain action, otherwise 0 Yuan book sales, ultra-low price book sales will become the electric business website to attract the flow of tools, and eventually led to the whole industry into a vicious circle.

Electronic publishing should not be the electronic publication of paper books

"The 2012-2013 China Digital Publishing industry annual report" shows that China's digital publishing industry in 2012 output value of 193.5 billion yuan, an increase of 40% per cent from 2011. In seemingly huge digital publishing cakes, the fields closely related to the traditional publishing industry, that is, e-books and digital newspapers only 5.773 billion yuan, less than 3%, while most of the other share by Internet advertising, mobile phone ringtones games and online games occupy.

As for the development prospects of E-books, Hu Xiaodong, Vice President of Technology Co., Ltd. predicts that traditional publishing does provide a part of digital publishing, but this can only be said to be a transition to digital publishing. Digital reading is different from paper books in reading feeling and content arrangement. As a result, he thinks that the computerization of paper-based books is definitely not the future of digital publishing, and digital publishing will be based on the characteristics of mobile internet and e-book, and reconstruct content according to user's requirements. It's going to be a whole new kind of stuff that's completely different from paper publications. This should be the mainstream of the content of digital publishing.