E-book triggers reading revolutionary Traditional publishers speed up the layout footsteps

The reading revolution of electronic books detonated, the impact of the traditional publishing, the model is somewhat like "processing" of the publishing industry, for many years has been like a group of low-key chefs, although the National division giant, also hidden in the marketplace.　　This time, the sense of crisis or mission, the chef jumped to the front, more than any time before. South du weekly reporter _ Wang Hongyu Wan Yu Book Industry general manager Lu. Photography _ Yiu Songxin Grinding Iron culture general manager Shen. Photography _ Shaoxin Beijing scholar Company President Jianghai. Photography _ Shaoxin Decisive Terminal Wei may be the earliest to get a grand E-book "brocade book" one. He has a net called "Tanggu Three Little", is the beginning of the network signed by the writer, and the beginning of the network is a grand one of the most profitable literature website.　　Wei from here every year, more than million dollars. At the beginning of August this year, "Kam book" just began to accept reservations, grand to Wei and other "platinum author" Each sent a "beta", but also required to write the use of feelings.　　Wei tried it for a week and wrote a text that said it was "definitely a quality boost for reading" and "more practical than the ipad." As a reader, Wei hard to conceal his inner love, "our whole family reads." I have to buy seven or eight e-books. I booked two more grand, and it's not my turn yet. I heard that there will be a limited edition later on, and I hope it is the legendary one with the ink flavor. He raised his hands to welcome the advent of the E-book age. From 2005 to now, Wei's 10 books amounted to about 30 million words, each of which was published in an electronic version and published in a paper book. The difference is that the paper work has piled up over his height, but the ebook is just a hold. He believes that the good experience of E-books will obviously broaden his readership, "Digital publishing is easier to make money than traditional book distribution." Electronic publishing will not end traditional publishing, but more and more authors and readers will embrace the new model. "There is no doubt that Song is also a supporter of such judgments. But as the president of Liaoning Science and technology Press, his sense of urgency is obviously more than that of ordinary authors and readers. These days the publishing house has been in the recruitment of digital publishing editor, he interviewed several people, feel not ideal, very worried, "we do not do hardware, but to recruit understand some technology, but also understand the talent of the industry, such people are currently no skilled, temporarily not too easy to find." "Prior to this, Liaoning science and Technology Press to operate the model of E-books, has been and founder, scholar, Super Star and other technology providers, by the latter agent of the distribution of E-books."　　But earlier with mobile phone reading business signed, Song Faint feel, the industry has been wind and rain to come, the past operating rules, is about to change. "Digital reading is sure to bring new opportunities to the industry," he said. Song said, "We used to go to the Frankfurt Book Fair, the electronic publishing booth, every year." But now it is different, the foreign model has been very mature. For science and technology publishing, foreign countries already have a large technology publishing concept of online operators, the scale has been very large. "What can be done in China, he has not yet thought clearly, and presently can only beFirst the database to do a good job, find some people to maintain, and gradually integrate their own resources, in the future, starting from small categories, cut into this industry, "light these jobs, within a year can do well already." "But the pace of the layout is obviously quicker. As early as 5 months ago, Liaoning Science and Technology press belongs to the Northern Joint Publishing Media Group, has signed a strategic cooperation agreement with the Grand, for the latter to provide the publishing and copyright industry development platform, and the latter will provide the former publication of the selection of resources and market channels.　　The two sides also identified each other as a priority unit for capital cooperation, agreed that in the implementation of capital market listing or financing plans, the other side will be the priority of the strategic investors. The northern joint publication is definitely not the most impatient publishing enterprise in the industry. Although industry experts are still bitter publishers do not meddle in the hardware, from the beginning of 2010 to now, the Chinese publishing Group, Shanghai Century Publishing Group, has launched its own "Hardware + Software Store" model, directly in the end of the market confrontation. Yong, general manager of China Publishing Group, even took out the roadmap: "Short-term look at the terminal, medium-term viewing platform, long-term view of content."　　"A full-scale war is about to be waged. The Jianghai of 10 has waited 10 years for this day. 10 years ago, he joined the scholar company as an ordinary technician, and now he is the president of the company. "I don't know if it's going to work out this time," he said, after 10 years of E-book mania. "Scholar Company in 2000 has been testing water digital publishing business, then made a website called" Scholar's house ", for registered users to provide the full text of the new book electronic version, the collection is about 50,000 volumes. At that time, they and a lot of publishers have signed, "the other party to pay us, we provide this service." This size, has been regarded as a relatively large industry. This website is now unable to log in. Originally did bigger website, for example Bookuu net, that year financing tens of millions of dollars, also already multiplicity.　　"Jianghai said. 2001, the revised "Copyright law" passed, the Nineth article of the first clear "Information Network transmission rights", Jianghai and his colleagues suddenly found that the original and publishing house signed about White signed. The copyright of the electronic version is still dispersed in the hands of the copyright owner. So, set up a special department, one to find the author signed, "A sign is ten years", but there are many authors accept the scholar's divided mode, a few years down a look, incredibly signed 300,000 authors, "This can be published in the paper book." Then Google came. 2005, Google just entered China, and scholar signed an agreement, the two sides of the digital publication of cooperation. Jianghai recalls, "At that time, Google has only one office in China, our agreement with the United States to sign, when we uploaded 2000 Chinese books, all types have, want to try." As a result, a few years down, the yield is only dozens of dollars. When Google left last year, we asked them to withdraw their books. Then came the Baidu. It's looking for publishers and industrial chain cooperation, soundThe vast, scholar and the other side also have contact.　　Did not expect cooperation is still in negotiations, the other side is missing, is said to be inside stop, Jianghai feel, this is only a response to Google products, the pressure is small, power is gone. The scholar himself is also making some attempts. Scholars now have a similar starting point of the "read Bar network", there is a business-to-business resource portal. Now, the scholar online already has 2.6 million books, this year after the national day this number will increase to 2.8 million to 3 million volumes.　　As for hardware terminals, Jianghai said, they are also considering. Jianghai is still more optimistic about the model of Apple, "it is very closed, the amount of large, 30% of the proportion is very good, now its chips more and more big, if it is compared to channel, it is similar to the United States such a giant." "In addition, he felt that the grand" bargain "behavior was positive for the industry," retain a large amount of content to have the opportunity, but he does not feel that Shanda can do the level of Apple, "Apple is a free terminal plus open platform, I can freely upload I want to sell the book, Grand Row?" No way. It's a closed platform. Jianghai that the digital publishing industry is still far from mature, and he reckons it will take 5-8 years for the market to mature. "1000 yuan terminal, this price is really good?" "The transformation of the publishing house seems to have gone the wrong way," the digital publication provides, should be completely different experience, content to rearrange, add examples, add animation, do simple version, luxury version or even free version, the content is also promising. Do the terminal to sell their own things, high-quality resources how can you join? "In addition, Jianghai think is brewing the E-book standard is also open to question, he said, the scholar developed electronic Documents Interconnection interface standard UOML, so that documents in different formats can be common between different software, this standard has been listed as an international formal standard, and even Google voted, is ready-made solution, There is no need to develop an ebook standard alone. "Everyone is in a closed format, the new standard just adds another closed format, does it make sense?"　　"Some businesses are pushing this thing in the dark," he says.　　"Two waves" of choice in the publishing industry, "two waves"-Lu and Shen, are two of opinion leaders can not be ignored, but this time, their judgment on the industry is very different. "E-books must be trends, but not now." "The main problem is not technology, not demand, but copyright awareness," said Lu, general manager of Wan Yu book industry. Users from the Internet to taste the sweetness, that as long as the number, it should be free, but the book copyright can not use the free mode: Advertising mode has been proved unsuccessful, the monthly subscription mode to the copyright into services, the copyright will be submerged in.　　"Lu that Amazon has proved that prices are not a problem, that both expensive and cheap are up to the market, but the nature of the problems in China's ebook industry is free or paid." In this case, the Wan Yu book industry chooses to join the game and choose the paid party. "We just pushed it two days ago.Out of the new book, paper book Price of 25 yuan, electronic version of 5 Yuan, while the founder of the sweet potato nets, mobile reading platform, as well as the Han Wang Reader, the simultaneous sale. "The layout for Apple is also underway. "One months later, we will be online for Apple terminal applications, including the iphone and the ipad, when the Wan Yu book industry all books will be able to buy at the Apple terminal."　　"Lu expects the Wan Yu book sales to be more than 1 million yuan this year, and by next year it will be 5 million yuan." Iron Culture general Manager Shen's impression of Apple is not so good. "There are 21 editions of the Ming Dynasty in the Apple Store, none of which is made of iron, all pirated." We have been to the Apple, it accepted the process is that you first write an e-mail complaint, and then it contacted the other side to provide evidence, if the other party has no evidence to be withdrawn, to and fro, very complex, the negotiation of the time process, are enough to a few pirates. I can only wait for the right time to concentrate and Sue. "Piracy too much, has always made Shen very headache." Earlier because of "tomb-robbing notes", grinding iron and Taobao played a lawsuit, the first trial won, second trial lost. He drew two conclusions, "big corporate PR is very strong" and "this part of the law is very vague."　　He felt that none of the companies could solve the problem alone. The current key strategy of grinding, or the quality of content and large-scale coexistence, will not be particularly inclined to digital publishing. E-book market is hot, many channels to find grinding iron to talk about cooperation, Shen currently only selected mobile. "The convenience of the flow of information will certainly bring about the industrial revolution, 10 years ago the advent of the Internet, greatly stimulated the development of China's publishing industry." The next era is the era of mobile internet, which will continue to bring huge increments. But there is no big change in the traditional paper book market. "Shen is not optimistic about the idea of integrating the industrial chain. "The Chinese book market is a highly fragmented market, with the current share of grinding iron being only 1.2%, and only 2% of the industry's highest."　　"He judged that it would take at least another 10 years for the Chinese book market to have several companies alone." In his view, books as a special commodity, to expand the business can not be modeled, can be modeled and can not produce good content. "This is a new form of industry, the division of labor must be more and more fine, more and more professional, rather than take all the upstream." At this point, Apple is very clever. Any enterprise that wants to integrate the entire industrial chain will be dead. I'm not optimistic about this attempt. "Shen said.