E-commerce and the six problems faced by Chinese enterprises ' transformation

When the Internet, mobile Internet has become the main theme of this society, all transactions will be launched around the network. Social life Electronic Business, the exchange of electricity trading will be the economic market irreversible proposition. Housekeeper Whole electronic commerce (366EC) in helping the green Sen Digital, the Mega city, the Yunnan Tire person and so on enterprise transformation electricity business process, discovers our country traditional enterprise transformation Electric power Trader all to encounter many same problems, but the electronic commerce superiority and the market development tendency also lets these enterprises urgently to be allowed to wait. This paper briefly analyzes the attractiveness of e-commerce and the six problems that Chinese enterprises are facing.

E-commerce Advantages

Generally speaking, the electric business has the characteristics of low cost, high openness and flexibility, it can help the traditional business to bypass the intermediate links, realize the personalized, batch and customized order production mode, which is a shortcut for traditional enterprises to build their own brand quickly. Secondly, for the production-oriented enterprises, through the network platform, can compress the supply chain, reduce the intermediary circulation links, so that enterprises directly facing customers, can enhance customer demand for rapid response ability and price competitiveness. Finally, through the network coverage, can reduce the geographical, time and other binding.

The six difficulties of the traditional enterprises in transforming the electric business

1, technical problems: E-commerce on the network construction, marketing technology, consumer analysis and data mining technology requirements. and professional and technical personnel equipped with high cost, the purchase system is not practical, in view of the current, the Electronic Business service outsourcing is the traditional way of general choice, the fact that E-commerce service industry will become the electricity market in the rear, because not everyone knows technology, people who know technology just sell services. Is it better to spend the same or less money and let professional people help you do what you can't? Moreover, at present, many electronic business system service providers, such as 366EC will provide one-stop full-time electronic business services, to help traditional enterprises quickly into the electricity market.

2, the concept of the problem: in fact, many traditional enterprises in China transformation of electricity, just the network retail business to the information department to do. Professional team and marketing experience, limited understanding of network marketing, the control is not high, in a short period of time, attention is difficult from the traditional retail shelf space to transfer to the line under the integration, reasonable pricing scheme. The author thinks that the traditional enterprise transformation electric power business is not good, after all, it's too late. The pure electric business Many steps, enters other people's territory, own soft strength must keep up, can establish the formidable guaranteed rear, not to be swallowed by others, therefore the network operation personnel training and the excavation, the soft power construction must in the transformation process synchronously completes, The more backward, the more passive the position will be.

3, Mode problem: traditional enterprises exist such a pattern of misunderstanding-only through e-commerce to consumers to complete the purchase process-selection, parity, purchase, and so on, if only so, then the traditional retailer shop can only be reduced to a "product display shop", simply to copy the offline mode to the line will die. Is the selection of the main line, supplemented on the line, or on the main line, supplemented by the line, or dual-line strategy? must be in the enterprise transformation before the electricity business planning, because the boat big bad turn, the direction is wrong, the whole is lost.

4, Logistics problems: traditional enterprises have such characteristics, the product is large, large customer base, large number of orders, customer space area wide ... The decentralized node and wide coverage have caused the different demand of electric dealers and traditional distribution channels, and also put forward new requirements for the construction of warehouse logistics system of enterprises. In traditional mode, goods are distributed from the manufacturer to wholesalers or retailers, which are then delivered by the retailer to the terminal to purchase customers. Goods in the process of distribution is rarely subpackage distribution, most of the whole box distribution. In E-commerce mode, orders from the end customers are fragmented, an order may involve a number of items, but only a small number, so the warehouse or logistics center needs a large number of subpackage selection. This is the biggest difference between the two modes of logistics. Some enterprises will choose their own logistics system, and some will cooperate with the electrical business logistics, in any case, warehousing and invoicing management will be the biggest problem, 366EC think the strong warehouse and Invoicing cooperative management function in a certain level will affect the logistics speed, good management can have good efficiency. For example, Shun Fung's logistics again strong, if the mall's inventory management chaos, then shun Fung can only be furnishings.

5, the price problem: the first online shopping attraction directly reflected in the cheap, such as Taobao's online strategy, and decided that China's electrical business model is born into the concept of low price, which has little impact on the pure electric business enterprises, but the transformation of the traditional enterprise is a fatal blow, Offline high cost to online low-cost transformation is difficult to enable enterprises to quickly respond, offline mode of operation can not be implemented online, the ambiguity of the line mode of operation is easily caused by the confusion of enterprise price system, enterprises need a set of effective dual-line products and price strategy. Recommend the enterprise line under the low price discount products can be online, online products earmarked for special prices, drainage must have means.

6, channel conflict: Traditional multi-level channels have been deeply rooted, to face the consumer's online channels to compress the living space of the middleman, the channel management of the enterprise may have an impact on the enterprise transformation of electricity, the surface involves online channels and offline channels, but in fact also can not be separated from distributors, suppliers and other channels, How to separate the interests of different channels, to carry out different products, supply layout, enterprises need to integrate their own characteristics planning. In this regard, part of the mall system already has distributors, suppliers, such as synchronization management functions such as 366ec4.0 version of the product, so that can be from the line to ease the conflict between channels, so that enterprise transformation can catch breath.

The glorious period of the traditional offline enterprise is over, the future will be the Internet, mobile internet era, E-commerce will be unique, the rapid development of pure electric business enterprises have set off the traditional enterprises have "net" trend, but E-commerce is a technical work, traditional enterprises even if catching up with it is difficult to equal, "grandson of attack": "The enemy, win." "has been lost in the starting line, the traditional enterprises should start from their own, to find problems, solve problems, understand opponents, understand the market."