E-commerce creates new demand for commercial real estate part of the rent rises by 85%

The flourishing electronic commerce not only changes people's consumption habit, but also brings the change to the traditional commercial real estate. DTZ DTZ, an internationally renowned real estate consultancy, reports that the fast-growing e-commerce industry is bringing greater demand to China's http://www.aliyun.com/zixun/aggregation/36026.html "> Logistics warehouses, However, the supply of modern logistics warehouses in China is seriously inadequate. For investors and developers, the challenge is to lack the logistics to develop land to meet the development of E-commerce. Investors should consider investing in a major logistics provider with a land reserve or a logistics facility.

Serious shortage of logistics warehouse supply

The DTZ report shows that China's online shopping sales have grown by 99% a year over the past 5 years, far exceeding the U.S. growth rate of 9% a year. Single day of the November 11, 2012 (Singles Day) sales figures, China's largest shopping site Taobao and its online businesses to the personal (consumer) shopping platform (CAT), the day to achieve more than 19.2 billion yuan in sales, is the Hong Kong daily Average retail volume 21 times times.

"China's e-commerce consumption shows rapid growth, but at present China's Internet penetration rate is 37%, far below the level of developed countries," said Guilen, head of research at the DTZ Greater China region. As a result, China's online consumption still has huge growth potential. Between now and 2015, it is estimated that 30 million people will be shopping on the internet for the first time every year. "Such rapid growth will bring new space for real estate development," he said.

The report shows that E-commerce has changed the way the supply chain is managed, from supply-led to demand-driven. The ultimate purpose of commerce is not to use warehouses to store surplus goods, to keep the supply chain running smoothly, but to deliver the goods to the customer (that is, to fulfill the order and deliver the shipment). Warehouse has always been a business support equipment, but in the electronic commerce is an important role in the goods suppliers and customers of the main contact interface. This change will have a far-reaching impact on the enterprise's consideration of the location, specification and location of the logistics property.

Part of the rent increased by 85%

The report shows that in recent years, more and more online shopping has become the mode of "Enterprise to individual", which is expected to reach 40% by 2015, which will also make the logistics industry's role in E-commerce more prominent. However, the supply of modern logistics warehouse facilities is scarce, and these properties currently account for only 2% of the total number of warehouses in China, that is, most of them are middle or low-end logistics properties.

However, some of the factory rebuilt, the quality of the building is rough, there are many layers of high enough, lack of equipment to load and unload goods, transportation and freight vehicles inconvenience and other shortcomings. In the first-tier cities, the shortage of logistics warehouses has driven up rents for such properties, and in the past year, the rents of logistics parks in some parts of Shanghai have increased by 85%, and some companies have opted to locate their warehouses in neighbouring areas where rents are cheaper. Therefore, DTZ that the excavation of the market demand in the Midwest of China, the development of a number of small warehouses to adapt to each market is a good time to choose, because each city will need more modern logistics warehouse, this property in the future has a better prospects for development.

"The rise of E-commerce in China will have a far-reaching impact on the logistics properties," said Britch, head of DTZ Asia-Pacific forecasts. The e-commerce industry will continue to expand rapidly in China, and in the absence of logistics warehouse facilities in the context of the market will emerge a lot of development and investment opportunities. Now active in the Chinese market of large logistics companies, they can through the redevelopment of old logistics facilities or buildings to meet the needs of individual e-commerce enterprises, naturally more confident in the E-commerce market a piece. However, the market is full of opportunities, but also challenges, we believe that the best strategy is E-commerce merchants with the size of logistics suppliers to carry out strategic cooperation, achieve a win-win situation. ”