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Blog marketing is the specific way to write an article on their own or someone else's blog inside, through the blog network to communicate to netizens. In order to achieve the goal of marketing, the article must be able to obtain the reader's approval.

This is the basic definition of blog marketing.

In Speaking of blog marketing, we first look at the surrounding example: Tencent many product development, with its corresponding blog, such as QQ mailbox http://qqmail.qzone.qq.com/. Use celebrity blogs to promote, Sina Blog can find countless. More typical than Xu Jing.

Look at the recent Google Exit event. Its possible exit statement is also through the official blog to publish, why is through the blog rather than the official site, I believe we all know that, today, we mainly to explore, why so many enterprises pay more and more attention to blog marketing, and tourism e-commerce marketing, How to make full use of blog marketing to expand our promotional channels.

Blog by user can be divided into two categories, one is corporate blog, a class is a personal blog. Literally, the corporate blog is the official use to express the point of view, I do not know now everyone's station has no own corporate blog, or official blog. If not, you can advise your boss to open one. I'm sure your idea will get the boss's approval and admiration.

What are the advantages of blogs and websites?

In simple terms:

1, the blog is a website information supplement. For example, milk powder manufacturers can build a parenting blog, publishers can build a reading group blog and so on. Travel site can consider the establishment of travel folk songs blog. Some people say that it is not as good as adding such information directly on the site, of course, it can. But the downside is that one will flood the site's main content, especially the product side. The second is not enough concentration, lack of interactivity.

2, the family of the blog is characterized by the site can not be replaced. Blog is characterized by "I" or "we" the first person to express, it is easy for customers to stay inside, close distance. Some personalized shopping Network, I just because I like the owner of the blog, and through her interesting blog, I think she has a good taste, naturally like her recommended products. Through the blog, easily enhance the user's trust in the site.

3, some official inconvenient release of information, such as gossip, can be in the blog. such as Google Exit event.

4, more benefits can be sorted out.

The following directly into the topic of concern for everyone, how to carry out blog marketing. On this, the length of the broad theory will not be said. I share some of my experiences with you:

First, corporate blogs and personal blogs are on. This is like a corporate brand and individual brands must be built at the same time, the two are complementary.

Second, the main blog must use a separate domain name. As I have always insisted on using their own independent domain name as a blog URL benefits are more professional, conducive to brand-building. The disadvantage is that there is no such a blog platform such as Sina to bring traffic. So......

Third, we need to build multiple blogs. In addition to independent blog, Tencent, Sina, NetEase, Baidu and so on can build their own blog. About here, also involves some SEO application, later talk about. What can be revealed is that when you build 10 blogs a day, one months later, you will find that only from these blogs, you can bring countless IP.

As many of the previous promotion experts said, simple tricks, you repeat tens of thousands of times after the possibility of becoming a trick.

Four, to some popular blog to rob the sofa. Celebrity blog Popular degree, we must have seen. Grab a sofa, leave your URL or QQ, you can bring a lot of IP. But it's not that easy to grab a couch.

Five, the main thing is the content of the blog. The blog is the absolute content of the king.

Blog writing, involving soft language skills, but also because of people. But note that, Bovenri appropriate plus you need the key words-the benefits of their own experience ha, incidentally, if you are a network promoter, and your QQ space is not even a decent article. Then you have to reflect.

Finally, share my previous QQ signature: Please beware of those who have no left in the QQ space.

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