E-commerce, online shopping to become a new battlefield on Twitter and Facebook

Tencent Technology Twitter (Twitter) and Facebook (Facebook) have become the world's two largest social networks, as online social networking as part of ordinary people's daily lives, the two sites also began to extend to other areas, and electronic Business, online shopping become their latest battlefield.

They hope that in addition to viewing social users better than dynamic, but also in the case of no need to jump directly to the site to complete the one-click shopping process.

According to the New York Times website reported on Thursday, Twitter official blog announced that it has acquired a company called "CardSpring" company, which provides bank card-based value-added services, such as a business e-coupons can be Directly superimposed on the user's bank card, users pay with this card, you can directly enjoy the benefits.

According to CardSpring's marketing materials, they can allow third-party developers to directly associate their Internet services with bank cards in the hands of ordinary people.

For Twitter, the purpose of the acquisition of the company is obvious. Internet users in the future when browsing microblogging posts, if you see a favorite of their own products, hoping to click on a link or reply directly to the goods or promotional information stored in your bank card, the whole process without leaving Twitter Website, or start other mobile software.

In the past few years, Twitter and American Express cooperation, microblogging posts can be action, the promotions will be saved directly to the user's credit card.

After acquiring a bank card infrastructure company, Twitter's next step is to get Internet users to shop directly in tweets. In fact, Twitter is working with Stripe, a U.S. mobile payment provider, to test Tweets shopping. Twitter's spokesman, reluctant to provide details on Twitter's in-store shopping, only indicates that the future will provide information on the progress of e-commerce.

Facebook is not idle at social platform shopping. Just last Thursday, the company announced that it is experimenting with a shopping button feature on computer-based sites and mobile clients.

Allegedly, relying on this shopping button, users do not need to leave Facebook website, you can directly in a post or dynamic information to complete the shopping.

After the user clicks the purchase button, he or she will see a pop-up that will ask the user to enter credit card information as well as the shipping address. Facebook website will credit card information submitted to a third-party payment company, at the same time will order information to the merchant, let them deliver.

Facebook emphasizes that all bank card information will be securely transmitted and that users can rest assured that the site will not personally save the user's bank card data.

Allegedly, Facebook's online shopping has now been combined with some small and medium-sized businesses and companies to conduct small-scale trials. Among them, a watch manufacturer in San Francisco, California Modify Table Company, as a typical case appeared in the Facebook page. The company has started selling both watches in a Facebook post.

For Facebook, shopping online, the most important thing is to simplify the process, users should not be allowed to open new applications or jump pages.

Facebook currently has 1.3 billion users, earlier the site already has its own virtual currency payment service, allowing players to easily buy virtual props and so on. Now in the station to buy physical goods, Facebook also hope that users get the same convenient service.

The New York Times website points out that there are bound to be differences in shopping at social networking sites and shopping at traditional retailers' websites. One of the business opportunities for their in-store shopping service for Facebook and Twitter is to provide advertisers and external merchants better. Of the products to capture consumers like impulse shopping, so that they are in the process of browsing buddy posts, friends dynamic, suddenly like a product, and lightning to complete the purchase. (Dawn)