E-commerce, represented by O2O, leads a new business model

When O2O's E-commerce led to a new business model, the Internet became the front desk for offline trading. In addition, I found that some knowledge products also silently change people's way of life, and even the track of cultural heritage, perhaps, China's "knowledge O2O" is coming.

For example, this May, Baidu Encyclopedia and Beijing Zoo cooperation brought a new experience, users in the Baidu Encyclopedia entry box into the "Penguin", you can timely watch the Beijing Zoo Penguin Museum in the immediate situation (pictured)

This sharing of offline content on the line may even be a "knowledge O2O". This way, representative such as foreign Google Art project and the domestic Baidu Encyclopedia Digital Museum!

And that, in the future, may also be a revolution.

O2O value: The digital way to produce convenience

The reason why we call it a revolution is that the O2O approach solves the problem of geography and time.

As an example of the new museum experience mentioned above, in the traditional way, you have to visit a museum, the first thing you need to solve is the time scheduling problem (determine the time to visit the museum), then distance, and finally a variety of costs, weather, escorts and other trivial details. But in front of the digital museum, the need to do is to open the browser, you can at any time, anywhere to see the various museums of the relevant overview and cultural relics details. Whether day or night, and whether domestic or foreign, can be 360 degrees without hindrance to watch thousands of miles away from the "Sanxingdui", "Yungang grottoes" and other cultural relics.

In this process, the user can zoom at will, the angle of view can be adjusted in all directions, and also can feel with the text description of the audio commentary, fully appreciate the immersive experience feeling. And this way, is far from the traditional way to feel.

Viewing cultural relics and monuments by digital means

For example, in the screenshot above, through high-definition panoramic shooting, the user can see from any angle all the various details, and some of the special effects such as 3D mode of application, but also allows users to directly watch a variety of bronze, Jade, Buddha, such as 3D rotating lifelike effect, New experience in the rich and perfect user experiences process.

Encyclopedia of the construction of the Digital museum, up to the current online time of only 2 years, has achieved nearly 60 museums of official cooperation and online entry, a total of more than 1500 museum-related information, is expected in the future this number will be more.

At present, the digital museum in foreign countries have been applied in all aspects, and the domestic also began to flourish, Baidu Encyclopedia advocated by this digital method not only to bring convenience to users, to some extent, may change the existing museum visits, especially with the next investment in Baidu's strong financial, technical and human support, The future of this digital museum may be a new revolutionary journey.

O2O trend: Erecting communication bridges

Baidu Encyclopedia Digital Museum, in addition to allowing users to browse various cultural relics information on the Internet, but also has more features and skills, such as the recent introduction of two-dimensional code scanning function, is a new way to convey relevant information to users.

Scan two-dimensional code to get relevant information

Two-dimensional code "landing", allowing users to visit the physical museum, by scanning the cultural relics of two-dimensional code information into the cultural relics of the Baidu Encyclopedia wireless entry, access to the details of the cultural relics. No longer a cursory, no longer "geese have no scars", through the fingertips to learn more and more complete history and culture. It is reported that in the current domestic 14 provinces and cities in nearly 30 museums, two-dimensional code scanning method has been fully applied.

This way to solve the traditional interpretation of the text space restrictions, the user encountered in the relevant cultural relics of the message to understand the needs, scanning two-dimensional code to obtain a large number of information, to a certain extent, the user's message access costs to the minimum, the demand experience to play to the maximum.

A small two-dimensional code, for the user formed a kind of direct communication with the knowledge, building up a bridge of communication.

O2O change: Can civilizations converge with numbers?

Knowledge O2O revolutionized the way of communication, so that the Internet and people to achieve the link between civilization and the digital era because of this new way to achieve the bridge graft. This convenience characteristic is the main reason that makes the user obtain the information content, the civilized transmission way obtains the fundamental change.

First of all, the application of O2O in the Digital museum has made new changes in the way users and cultural relics are contacted. In the face of cultural relics, time is the most powerful killer, and the Digital museum opened in the way of O2O, because it avoids the test of various physical conditions, and makes the precious cultural relics can effectively avoid direct air and limb behavior contact, thus obtain the direct protection degree. However, when the Digital Museum meets the users ' browsing needs, it avoids the direct contact between the physical way and the cultural relics, so the O2O application in the Digital museum is the most direct value embodiment.

Secondly, the O2O way is applied in the digital construction work, and it also has great significance for the way of education. For example, Baidu Encyclopedia Digital Museum, so that users can be remote, can be viewed repeatedly and so on, is the most direct and convenient way, and its online in just 2 years of time has exceeded about 10 million users of the browsing scale, can explain the value of this area.

Finally, the O2O way for the line under the communication Bridge, is also the most direct value embodiment, such as the Encyclopedia Digital Museum of this user and cultural relics Communication Bridge, this significance for the rapid development, has the self-evident gold content.

It is even possible to say that this change is the age of knowledge O2O.