e-mail Marketing: Identifying the three mistaken ideas and adopting a strong strategy

Source: Internet
Author: User
Keywords Misunderstanding take

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Network promotion is now very fashionable and fruitful promotion way, it to promote various forms, promote the advantages of low prices attract enterprises and individuals. Blog promotion, QQ Group promotion, forum promotion are quite respected by the way, and mail promotion is a bit lonely, because many people still did not form the habit of watching mail, even if it is seen, will be as spam mail want to delete, like himself. But if the mail marketing is done, the effect is pretty good. e-mail Marketing in the online shop publicity and corporate website propaganda used by the most, it has a lot of advantages, such as: rapid transmission, low cost, the audience wide. Today we will come together to learn about the mistakes in email marketing and coping strategies, I hope you can get some inspiration.

First, the mailbox address is not the more the better, but to classify, find their own target customers, targeted action. I do not know whether you have heard a marketing industry often talked about the principle of 20/80 principles, simply said, is that we 80% of the results from 20% of customers, so do mail marketing can not balance the allocation of their own time and energy, but to find the target customers, do focus on tackling. So how to find your target customers, we are here to share a little experience. On the job site, because the content is real, and update fast. When you successfully take care of a person, make full use of his contacts to help you find a breakthrough, because he always has a connection with the relevant enterprises, if his loyalty to you is high enough, then congratulations, you have a lot of opportunities.

Second, the content of the design of the message is unreasonable, so that the message could not be noticed by others, or the sword walked slant, in order to arouse the attention of others and content disjointed. Attract others to come over, you have to come up with some real material, people can buy your account, the content of the article to catch the eyeball of others, before the work is in vain. Here we have to grasp a good two points, one is not to let the mailbox as a spam processing, now the mailbox has anti-spam features, what kind of mail will let the mailbox as spam, have a good understanding, do not have to work hard for a half-day result of the mailbox when the spam processing. In general, the mailbox will contain advertising text, such as ¥, $ symbol, free, invoices, promotions and other messages default to spam. Second, it is to grasp the customer's psychology, to meet the customer's desire to curiosity, learning interest or peep suspense thought. Then, embed your Web site and contact methods cleverly.

Third, it is not possible to want an email to see the effect. Just think, it's not easy to let someone else have a willing pocket when they first meet you. People always have some resistance when they buy goods, fearing that their money will not be worth it. So when they reject you, it's not necessarily true, he just needs time to get to know you, and since he trusts you, if you perform well enough during this period, he will naturally produce the purchase behavior. In the process of marketing, we should try to think about the psychology of the customers, not to sell products for the sole purpose of communication, to be good at giving customers a good impression, rather than a brain marketing products or services.

OK, today I will talk about here, do a few years of the website, this is also my marketing model, if the webmaster is helpful, please webmaster a lot of support me, thank you for your support, this article in the A5, reproduced please keep the author link http://www.jxxsjled.cn/weight loss drug list, thank !

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