e-mail marketing can not be underestimated

Although e-mail was invented in the 70 's, it started in 80 years. The silence of the 70 was mainly due to the fact that too few people were using the ARPANET network at the time, and the network was only one-twentieth of the current 56Kbps standard speed. Limited by the speed of the network, users can only send a few short messages, do not expect to send a large number of photos now; by the middle of the 80, the rise of personal computers, e-mail began to spread among computer enthusiasts and college students; by the middle of the 90, Internet browsers were born E-mail is widely used.

The first program to make email mainstream was Euroda, written by Steve Donal in 1988. Since Euroda was the first e-mail management program with a graphical interface, it quickly became the main e-mail program used by companies and university campuses. However, Euroda's position did not last long. With the advent of the Internet, Netscape and Microsoft have continued to launch their browsers and related programs. Microsoft and its developing outlook have Euroda the decline.

The biggest change in e-mail over the past 5 years has been the rise of internet-based e-mail. People can use any networked computer to maintain their email accounts on a mail site, rather than using mail on their home or company's networked computers. This kind of mail is promoted by Hotmail. Now that Hotmail has become a popular web site, Microsoft announced in August that mail service users have reached 110 million. But when Microsoft bought the site in 1998, it spent only 400 million dollars, a price that later Chabille Buhatir the founder of Hotmail to regret regret.

The success of Hotmail has inspired a large number of competitors, and soon e-mail becomes a must for portals, such as Yahoo, Netscape,exicite and Lycos, all with their own email services.

e-mail Marketing is one of the oldest network marketing practices, it can be said that e-mail marketing than most web site promotion and network marketing methods are old. By contrast, search engine optimization is the younger generation.

Licensed e-mail marketing

e-mail marketing here is not spam, it has nothing to do with spam.

What I introduce and recommend is the so-called licensed email marketing, which means that the recipient unsolicited asks you to email him.

This is usually the way that users leave their names and e-mail addresses on your site. This data automatically goes into your email list, and then the program automatically sends out a welcome letter, and you can automatically send a series of prefabricated emails on a regular basis. If you send a useful article to this email list every month, the mailing list becomes an electronic magazine.

The key point is that you need to take the initiative to leave his email address on your website and sign up for your electronic magazine instead of grabbing or buying e-mail from someone else. For these registered email records, you should record the IP address of the user at the time of registration to make sure that you are not sending spam evidence in the future in the event of a complaint.

More insurance is a dual-licensing e-mail, which means that the user will receive a confirmation letter after registration, only after clicking on the link in the confirmation letter, the email is officially listed in the email list. This prevents many people from using fake e-mail addresses or wrong email addresses.

Why do users register your mailing list?

Be sure to give the user a reason to actively register. This can be a free tutorial, can be industry reports, can be coupons and so on. With more and more websites, it is becoming more and more difficult for users to leave emails. You do not give some benefits, it is difficult for users to actively leave the e-mail address.