e-mail Marketing of the tool of network marketing

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Some time ago there is a customer consultation asked me do not do EDM marketing, I was silly, because I do not know what the thing, fast Baidu under what is EDM marketing, just understand come over, originally is the so-called mail marketing, full name (email Direct Marketing) Also referred to as EDM marketing and email marketing, email marketing, a little contempt for their own, hair long experience short, today I will be through this case to share email marketing.

Let's briefly introduce this site, he is a source of supply of the site, the main source is some clothing, shoes and hats and other products, he is trying to bring two kinds of customers through this mail marketing, one is from their customers to take goods, the other is to provide them with a number of sources of manufacturers, My plan is mainly focused on the customer to take the goods, because once your site sales growth, those manufacturers will involuntarily find you, if your site has a certain amount of supply, they already have,

I. Collection of mailboxes

Before collecting mailboxes, we must analyze the services provided by our website, is what the target group needs, for example you are a shampoo, now let you look for users to sell your products, you will certainly choose to have the hair of the user, but also the hair and short hair users will not go to the monk to sell shampoo it, Say these are mainly to us to pinpoint the target group of our website, this is the highest rate of conversion is the most, said the topic how I came to this site to find the target group, through the analysis of understanding, I take the goods of the customer identified as those open Taobao shop, why the user locked in open Taobao store people come, Originally I have a few friends also do Taobao at that time also listen to them talk about the problem of poor supply, if I am on Taobao add these shopkeepers, through the chat I concluded that some of their product style is less, in the goods are not to take the reason, in short, if there is a better supply will certainly choose, this is not exactly my intention, We promote the site is a source of supply of the site, so decisively the user regulations for these open shop. Through this revelation I also decisively to the source of the factory mail collection designated to Alibaba.

After we find the target group we want to collect, the following things to simple, is to write a software acquisition of your target group users site, you can also write the software as a keyword search collection, like the article collection sample, you enter a specific keyword, the software will be based on your keywords to collect related mailboxes, I enter women's software will collect women's store mailbox, this will be more accurate to publicize your site a certain column, this is just a software for the site collection, we can also search through the QQ group, find some of these related QQ Group, the group of users to guide the mailbox.

Ii. Message title and content

The title and content of the message must be on the nail, when the user received your email first is to see is your title, you want to reflect in the short title that you are a general email content, attract your users to click, when users browse your email you are successful%60, because we send the content of the mail are they need, The content is simple and straightforward plus the URL you advertised is OK.

Third, bulk mail

Mail mass we should pay attention to is to avoid sending to each other's junk mailbox to go on it, we can collect our collection of mailboxes divided into categories, such as 163 of mailboxes, we registered 163 email sent, but to note that some of the mailbox sent a day is limited, do not fear that we can register more mailboxes to send.

Write in the last words: I summarized in the email marketing process should pay attention to three points 1, collect the mailbox to be accurate 2, the title content must pinpoint 3, avoids sending the other side junk mailbox.

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