e-mail marketing strategy to improve the click rate

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The development of mail marketing today is still an important and effective way of marketing. From 2008 and 2010, marketers have been experimenting with various tactics. Mail Marketing from 2012 to the present by the marketing staff still enjoy the repeated attempts. Today, mail marketing can effectively help you increase the flow of Web sites, improve the conversion rate of online transactions, but also enhance the brand awareness of enterprises. But to achieve the goal, the e-mail recipient must first click on the link contained in the message. Therefore, for the effectiveness of e-mail marketing evaluation, click-through rate is a very important indicator.

Below, I've learned from Xiaofeng Software's email marketing experience to share five tips for promoting email marketing clicks:

1, the promotion user opens the mail

It is obvious that only open mail can be clicked, but it is not so easy. You deliver the message to the recipient, but that doesn't mean the recipient will open it. So we need to take effective measures to increase the rate of email opening. In doing lottery appwww.91ccx.com software mail marketing, in order to ensure open rate, we generally through to get involved in the lottery and other activities, to attract users to open optimization.

2, mail theme action call for clear

The subject of the message is mainly embodied in two aspects of the title and content. Good title can improve the opening rate of mail, but good content can improve clicks, there is click to bring transformation. The title of how to have a "call to action", such as calls, call on users to conduct certain actions. e-mail must be clear about what your goals are and keep the call to action consistent with supply requirements. Another call to action should meet the needs of users, understand the expectations of users, let users know where e-mail can take him.

The best marketing emails should be implemented in as few words as possible: contact us, now apply, register now, buy immediately, and so on, the recipient clicks on a mail hyperlink to get what they want right away. e-mail Marketing, title confirmation and content design is our key to the marketing of lottery app products.

3. Share mail revenue and transform data with ESP

Since the ultimate goal of most marketers is to maximize revenue, opening and clicking as a basis for examining email themes and email marketing success can lead to misleading results. Few marketers, however, feed their email marketing revenue data back to their ESP, so that ESP cannot really learn about the effects of email marketing. Therefore, when doing the mail marketing of the Lottery app product, in order to optimize the mail marketing strategy, and realize the mail marketing investment return, own ESP to share the mail marketing income data.

4, confirm the unsubscribe page design skills: To provide e-mail preferences, multi-channel cooperation

Our lottery app product mail marketing in the early days, and did not set the confirmation Unsubscribe page, and later to improve the user experience, we designed this piece. On the one hand, you can unsubscribe to the page by carefully designed confirmation, collect user's unsubscribe reasons, or provide detailed and specific other email preferences to collect user information, optimize mail and retain users, and allow users to continue to receive mail, on the other hand, in the confirmation of the Unsubscribe page to add other promotional channels, and discount incentives, To facilitate the withdrawal of users through other channels and brands to interact with the experience, to the multi-channel cooperation strategy to save users.

5, Tracking and testing

Before a message is sent, testing is critical to email marketing. Many of the main mail marketing activities in the mail campaign is only based on their own feelings and neglect the user's habits, so the test in the mail marketing plays an important role, through testing to understand which variables will affect the entire mail marketing operation. The usual way is a/b test to select the best version in the mail delivery to achieve the best mail marketing results. After the delivery of the customer tracking, timely viewing the message to send effects and collect information on customer feedback, for the issue of the next step to send the message layout.