E-sports return to Olympic Games at the end of the decade

The inaugural Olympic Youth Games Gaming Competition finals on May 30 landed at the 2014 TGA Summer Grand Prix scene, the first Olympic Games (referred to as gaming) Olympic Games trip to Taicang ending war. Long years, gaming finally "return" to the mainstream sporting events, and the first e-sports collision with the Olympic Games, Tencent sports online games has become an important breakthrough point.

Leveraging sports e-sports "return" to the Olympics

Although e-sports have been targeted for sports for ten years, the collision with traditional sports has not begun in the last two years. With the rapid development of e-sports products and e-sports events in China in recent years, e-sports have gained more and more influence among young people. According to statistics, the number of e-sports players in China reaches 65 million. Compared with other popular sports events Than, gaming with no less than the number of far beyond the audience. In terms of universal penetration, eSports has surpassed many sports and has become a hit among teenagers.

Due to the growing influence of gaming in younger groups, traditional sports organizations are also paying increasing attention to gaming. In March this year, Nanjing Youth Olympic Games organizing committee jointly organized the Ten Olympic Games with the Olympic Youth Electronic Games Contest. E-sports officially merged into the Olympic system and became a landmark event in the integration of the sports e-sports and sports. The Youth Olympic Games aims at cultural and educational exchanges, highlighting exchanges and cooperation among young people and establishing a world-class sports event featuring the Olympic spirit. One of the major features of the Youth Olympic Games is its emphasis on reform and innovation. This selection of gaming, not only to meet the needs of most young gaming players, but also allow more young people concerned about the Youth Olympic Games.

Why choose sports competitive products

Olympic competition and the first integration of e-sports, the competition is also very cautious to determine the project, in order to better fit the sports properties, sports competitive online games become a priority project, the final Tencent game's "NBA2K Online", "FIFA Online 3", " Free Football "," Hyun bucket King "selected four games.

In the explanation of Nanjing Youth Olympic Games Organizing Committee, it is understood that the reason why the four sports competitive games of Tencent are selected is that basketball, soccer and fighting are the popular favorite among teenagers in traditional sports. Audience base, and this year is the "World Cup" year, football-based ball games information is much public and fans attention. These "green, healthy" sports games, content and traditional sports have a direct link, it became the first choice.

Although sports competition online games and traditional sports on the surface are different, but its core sports spirit is the same. And highly restore the real sports competitive online games itself is another form and extension of the traditional sports in the Internet, is the most direct carrier of athleticism and technical confrontation. As the Youth Olympic Games Organizing Committee said before, "The reason why gaming was respected by young people, because it has a good entertaining and indomitable, indomitable fighting spirit, and this is the Youth Olympic Group The spirit of sportsmanship and Olympic spirit demonstrated by the committee in its efforts to convey the crowd.

With the sport's attention to sports games, e-sports finally "returned" to sports in the form of entering the Olympic Games. It can be seen that the Youth Olympic Games officials also want to take this tournament to create a green and healthy gaming environment for young people. It is worth mentioning that, in addition to Tencent's "green" sports products, with the country's largest gaming community is probably one of the major considerations of the Youth Olympic Organizing Committee.

Focus on sports competitions to train young e-sports players

As early as 2010, Tencent launched its own competitive platform - Tencent Games Competitive Platform (TGA for short), aiming at creating a comprehensive competitive gaming platform with an event system, a live broadcast system and a star system. After three years of development, TGA has covered more than 80% of domestic e-sports players and has become the largest gaming platform in China. Almost all domestic famous club teams and players have experienced TGA events. The final of the Youth Olympic Games e-sports competition is settled at the opening ceremony of the TGA Grand Prix. We can see that, in addition to hope to show a more professional TGA tournament, training young racers is also an important goal of this event, before National Football League Li Tie and CCTV mouth also joined the guest as a guest invited to support the development of gaming.

Statistics show that with the joint efforts of the Youth Olympic Games Organizing Committee and Tencent, the entire Olympic Youth Electronic Games Competition, the direct participation of nearly 100,000 people, the event covers more than 2 million people, a number of new sports elective Hand in the green Olympic gaming competition and TGA platform emerge, by the industry's attention, sports games also to the public and the media to demonstrate its potential for the future.

It is said that 2014 is Tencent's internal planning sports competition year, focusing on sports competitive products, to create a complete product system, "online sports kingdom." Joint Nanjing Youth Olympic Games is Tencent homeopathic force of an opportunity, but also force Tencent sports market segments, to consolidate their industry-leading position as a signal.