Easy Media Shanga: The mobile internet accelerates the gold rush integration is imperative

From August 28, 2012 to 29th, the plum Blossom Net held a two-day theme for "marketing without boundaries, spreading infinity" in Shanghai World Trade Center, and the "Plum Blossom Network communication Industry Summit".

Shanga, vice president of Easy Media and general manager of mobile advertising platform, was invited to be the first round table host for the Summit forum. Participants in the roundtable include Wang Hongbin, the Assistant president of Caixin Media, Shantian, director of the new Media Center for the boutique shopping guide, Mao Zhe, general manager of the Southern weekend, as well as traditional media such as CEO Shang of the media dream Factory and the big shots in the new media field.

It is agreed that mobile must be the trend of the future, in the mobile internet era, adhere to provide quality content and exquisite user experience, and then create the media brand effect is the core competitiveness of traditional media; compared with micro-blog and other media, excellent traditional media based on the powerful editing team's brand influence, and in-depth personalized reports and graphic multimedia quality content, is always the most valuable. "The overall market size is expected to achieve rapid development, mobile media and advertising market will face a rapid development, rapid integration process, only the most powerful and enterprising platform, will really get the best development." Shanga concludes.

It is understood that the plum Blossom Communication Industry exhibition attracted more than 10,000 professional visitors to the exhibition and 1200 participants to participate in the Summit forum. And easy media also specially for this exhibition set up a booth and attracted many spectators to stop. Easy Media booth staff and the audience cordial communication, and thoughtful preparation of "moving fingers, drink free" activities, good transmission of the media's corporate culture.

Yi Media Group is China's leading integrated digital advertising platform. As an important driving force of China's network advertising technology, easy media based on its independent research and development of online advertising technology, user data solutions, audience management system, such as a series of leading technology products, construction and operation of services in the vast number of websites, advertising companies/ Advertisers and other related Third-party companies in the online advertising technology platform and trading platform. Easy Media internet platform covers 510 million independent users (as of July 2012, Easy Media data), mobile internet platform covers 275 million independent users (as of July 2012, Easy Media data). Yi Media was founded in early 2007 in the United States Silicon Valley.