Easy to create a single page with high conversion rate

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Looking at others to create a high conversion rate of a single page, looking at the high conversion rate of Taobao guest sheet page. Are you tempted? Today, Nanping SEO teaches you how to easily create a single page with high conversion rates.

First we need to understand what is a single page, single page simple understanding is a simple structural layout of the Pure static HTML page, similar to Taobao explosion page.

So what is the value of a single page?

As we all know, one-page station is advantageous to marketing. In the same IP case, the value of a single page site and the average value of the site is about 1:3, of course, different industries, products and other reasons for the proportion is different.

What is the most important thing for a single page?

I. Keyword selection and planning

1. Keyword selection factors to consider

① to the company's existing human and material resources can do to go up the key words.

② This word can bring how much flow, bring how much benefit.

The word ③ must target consumer groups.

PS: We can look through the Baidu index keyword heat.

The function of any product is very powerful, the more functions the more the group. To choose the most effective keywords and content for the target consumer, so that the key words can have a better audience.

2. Key words must not be too much

A single page if too many keywords will cause all words ranking is not good, we need to do is to balance keywords, using limited space to do the best keyword.

Here I give an example: The iphone is very popular, the function is also very powerful, and young people, middle-aged, old people can use. If we use the iphone to create a single page, in a limited space we should target those people for keyword positioning? Here we target the main consumer of the product, excluding middle-aged and elderly, so our key words are mainly for young people, we hold the target consumer, and then do the content of the page ( The following will focus on). Can you give me a reason not to make money?

Second, the design of the page

For a single page design, we need to think about what the page needs to put content, what content good.

Here are just a few things to do

① What do you want users to see:

> My stuff is unique (selling point)

> My things better than other (contrast)

> My things you must buy (price, uniqueness)

> Hurry to buy (urgency) such as: Countdown

> Buy a few more (customer unit price) such as: Package

What do ② users want to see?

> What? (Product introduction)

What's special about >? function)

is > safe? Selling)

What is the security of >? Protection)

> Did anyone else buy it? (Customer evaluation)

If we can from the above aspects of the content of a single page design layout, we can firmly grasp the user's consumer psychology, we can grasp the target consumer population.

Iii. External Planning

One-page Station page no article, pseudo original used to have nothing to write how to solve?

At this time we need to do planning, here nanping SEO is roughly divided into four stages

The 1th stage: choose Long tail keyword to write a lot about me this single page article, article without domain name, anchor text without strong advertising nature.

2nd stage: Do a lot of words about the brand, compared with other brands. (After the second phase must bring the contact method, attention volume and location)

The 3rd stage: Find a lot of competitor's words, brand words. This is a lot of words, very cold, we can do other people's brand words.

The 4th stage: do a large number of popular science of soft, cast to major stations do not much, the same soft text, a large area of hair. Create our own brand effect.

Article source: nanping seo| | |http://blog.sina.com.cn/npseo