Easy to master the marketing writing skills of the five major soft articles

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Many webmaster for the original is very headache, although the acquisition of the site can be a moment to collect the site of the million, but after all, it is someone else's content, if they can write a few pens, and the webmaster network through the audit, recommended to the home page, or as the novel as the popular spread-type soft, will certainly have better results on the site.

My purpose in writing original soft text is very clear, one is to spread advertising, the second is to share experience, but not all articles are soft, sometimes I really just want to share it, it is because I know, a good advice, a good experience, is to share with others, only to share, You can be more impressed with this advice and experience, and if this advice and experience is really good, be recorded, widely disseminated, will let me have a sense of pride, and if your experience and advice for a long time do not share, also do not use, long will forget, I believe that a word is the details of the success or failure, And the details are based on the accumulation of experience generated, write articles, the advantages of a lot!

I've been in the Internet business for three years, often in a site to see others reprint, is likely to be collected, have a very happy mentality, just see the original author Guo Ye-ye and link was modified in a mess, some lost, but it doesn't matter, this will not affect my writing mentality!

Here I introduce some of my way of writing, absolute dry, but for those who write a master and predecessors, I this is just a little bit, nonsense do not say, began to share.

Soft Type: Product Type

Product-type soft text audience, product users or will be added to the product users. I used to do Baidu company to promote business, now has left, but if you need to do Baidu to promote the same can find me, after all, the channel is still, remember that period of time I for Baidu to promote the article is not less than 50 articles, and reprinted the amount of million, the following I summed up the experience of writing.

1, Product recall type

When doing Baidu promotion, Guo Ye-ye has done bidding rankings of sales, and so I come back to the time, Baidu has changed its name for Baidu promotion, and this auction ranked business history, became my first soft article, the memory of the predecessor of the product, is based on the product of existing users, It makes people think I'm very professional and qualified.

Recall the basic writing style of the article: "What I have done, and now began to do the same thing, the product upgrades, some of the difference between good and bad, and finally I will be more understanding of this product, and share this experience, the end if you need to discuss can add my contact information. ”

2, Product Description type

Here does not mention Baidu promotion, after all, I have left. I help Jiutouniao Network Marketing Training Institute has written a soft article, is about the network marketing training introduced, and has been widely reproduced. I have done a more thorough analysis of network marketing training, and analysis of the Wuhan Enterprise Network Marketing direction, its break point, that is, many Wuhan enterprises do not attach importance to, do not support network marketing, and the vast majority of the so-called network marketing is only Baidu promotion plus a simple website. In fact, network marketing can do better, including SEO, Baidu to promote account management skills, a variety of integrated network marketing methods. The audience of this article is to have the network marketing consciousness or will join the network Marketing object, in the sentiment rationale, narrated the network marketing superiority, the traditional media disadvantage. Let the reader in the reading of the article, the Internet marketing interest, and the formation of network marketing team or cultivate personal interest, and thought of nine birds Network marketing training.

Product description of the site writing techniques: "Product introduction, similar product analogy, analysis of ROI, product quality good or bad, embedded writing Product Object"

3. Product Expert Type

The word expert is not very interesting, especially now the word expert has been reduced to a derogatory sense, I will change the experts to expert. As an expert soft writer, must have a comprehensive special understanding of the product. Especially the success or failure of the details, I once helped a friend wrote a product industry-type soft, the following excerpt

"I have been in Wuhan Internet web design industry for ten years, from WEB630, said Mr. Chen, web design is very good, there are many successful cases." Now I major in web design training, the month of the design of the page is very meticulous: website planning, Network marketing, website construction, the curriculum from the Zero Foundation, you can not have the basis of the art of the students professor can make first-class website design effect, we have expert employment guidance, to protect the March tuition back. My thesis on the first screen design and the conversion rate of the tenant is very good, then I also wrote the article, the volume of reprint is also very high. "This article can also continue to plan, such as Web site planning detailed, network marketing detailed, even can be divided into finer."

Product expert style of writing: to understand the product of every detail, each process, each node, you can arbitrarily from the product process and details of the point of view to write a suitable dissemination of the article. This method applies to any product or enterprise, not limited to virtual products or physical products.

4. Product User Type

This is relatively simple, as a product user, the introduction of products in the use of the process summed up the experience, good or bad. In fact, not only products can do so, such as SEO, online so many SEO tutorials, not all do seo people summed up it? This is not much to explain, but there are some articles on the internet I quite contradictory, here does not explain, these articles and people's Daily diet medical treatment is closely related, If you read this article friends, you see here, later will write articles, this article or write less as well.

Product user-oriented writing skills: the use of the product's true feelings written out, feeling and hair, very easy.

5, Product analogy type

Such practices, we see a lot of, especially like to play hardware friends, mobile Ah, notebook computers, digital products God horse. Often see "XXX" VS "YYY", which arouse the interest of readers, and often can spread very far. I recently read a book, Wuhan Jiutouniao Network Marketing College nine wrote "SEO Primer to Beyond exposure," If I write this soft wen, I will certainly he and now the most famous SEO books together to make an analogy, to achieve the purpose of publicity.

The method of product analogy writing: Occasion Marketing

Product marketing of soft writing methods There are many, the above method is only in my writing method summed up, there are certainly more masters exist, hope to be able to communicate with each other, this article by the Wuhan SEO Guo Ye-ye Original Blog http://e.baidusa.com reproduced please keep this link, 剽 customer self-respect.