Easy to use car upgrade billing system to lower the use threshold, commercial car rental price war began

Recently, the domestic largest commercial car rental provider easy to use the car announced, will be its billing system for a comprehensive upgrade, hoping to reduce the use of the threshold, improve the user experience of the smile curve.

It is understood that the adjustment will be mainly for the "night service fees, empty fees, airport service charges", the three business about car rental fixed fee items. After the price adjustment, not only "airport service charges" will be canceled, the other two regular costs will also be significantly reduced.

North of the broad and deep case, the airport service charges are around 50 yuan, now all canceled; Night service charge "the latest rate is 23 points to 5 points, 0.5 yuan/minute, 40 yuan capping, more accurate than the previous billing system;" The adjustment of the empty fee "has removed the previous restrictions on the area, and only the mileage is examined."

"We based on user needs and feedback, as well as the use of large data generated in the process, to calculate the user more favorable billing rules and usage patterns, and then modify prices and services, hoping to better meet the actual needs of users, for users to do a good job at the same time to save money for users." "Easy to use car," said one person in charge.

At present, easy to use car business car rental service has covered 74 cities nationwide, there are more than 50,000 professional drivers on standby 24 hours, to provide airport transfer, time to rent, half/day rental, business car rental, business vehicles and many other services, known as the user to create "simple life, convenient travel" new lifestyle. At present, the company has become the country's largest Internet vehicle platform, the number of services to tens of millions.

Industry insiders expect that easy to use car pricing behavior will play a role in the entire industry, the industry's price war is about to ignite. With the lowering of the threshold of use, the number of business car rental industry will also usher in another outbreak of growth.

At the same time, the frequent presence of capital will also contribute to the outbreak and spread of this price war. Since this year, the fierce competition of taxi app led by bat has gradually extended to the commercial car rental market, drop by taxi and so on successively enters the commercial car rental market, the foreign giant Uber also landed in Shanghai Beijing.

According to the reporter understand, the first to adjust the easy to use the car has been favored by the capital. August 2011, the establishment of a year of easy to use vehicles have been the morning Hing venture, the United States Qualcomm investment Tens dollar a round of financing, and in the early won the Xiaoping led the investment of the true funds Angel. At the end of 2013, again to get ctrip and other institutions of the B-round financing. This month, the GIC-led billion-dollar C-round financing has been hammered out, plus the newly teamed with Haier's 3 billion ... Visible easily to have been fully prepared to meet about the rental market, "price war." This is the first force, I do not know whether as the media speculation, there are Baidu behind the strong hands, or based on the "big data" argument after the details of the upgrade, a business about the car market price war is about to be started.

"In this era, technology has shown a wider range of interactions, allowing products and services to be more user-friendly, making life easier and making business logic and reality more reasonable," he said. ”