Easy view: News client rise mobile phone report income below 50%

June 28 News, Analysys think-tank recently released the first half of the 2012 News client market Research report. The report shows that news clients are taking a hit on the mobile phone newspaper, which used to occupy more than half of China's mobile-phone reading Market in 2012, Q1 for the first time, falling to 47.72%. And two years ago, the mobile phone mode of income accounted for up to 88.57%. As of 2012 Q1, mobile Reading market revenue reached 1.215 billion yuan, mobile reading active users reached 345 million, mobile internet users reached 450 million. In the application of the store user evaluation shows that the current mainstream news clients, Sohu News and NetEase News is comparable, are highly recognized by users. and the palm of Sina and Tencent News client users praise rate is poor. In the news client on the android system download volume, Sohu News to about 6.94 million of the download volume first, ahead of 6.02 million NetEase news and 1.53 million of the palm of Sina. In the Apple iOS system, 2012 1-5 months of TOP200 in the list time, NetEase news and Sohu News tied, are 45 weeks, ahead of other news clients. Although the mobile phone reported income in the mobile reading market, the income share of the decline, but the user of mobile newspaper form of information access demand is still relatively strong, the future of mobile phone reported mode-oriented news client still has a large space for development. With the development of smartphones, it is expected that future mobile internet users will have a further increase in reliance on access to information through applications, according to Yanyan, an analyst at the Analysys think-tank. From the data, operators of color SMS and mobile phone newspaper will still occupy a larger scale of users, but with the opening of mobile applications, user awareness of mobile phone reading, the future users access to news information will not only be limited to the traditional operators mobile phone business, Yanyan said, From the long-term development of smart phones and smart terminals, the future of news applications will gradually replace the original mobile phone business.