Ebay China CEO: Four major reasons for promoting Guangdong's cross-border electricity business development

With the rapid development of E-commerce in Guangdong, Cross-border retail dealers have also grown rapidly in recent years. The ebay group released the "Greater China cross-border e-commerce retail export industry map" shows that Guangdong ranks among the top three export centers. A recent interview with reporters in south, said that, as the first major province of traditional foreign trade, Guangdong province with a huge economic base, a highly concentrated production base, a wealth of foreign trade talent reserves, advanced e-commerce and entrepreneurial awareness and convenient logistics infrastructure and other advantages, Occupies the first position of total Cross-border retail export transactions in Greater China. Among them, more than 51% of the sellers in Guangdong region are optimistic about the prospects for business development, and believe that the retail export industry will usher in a new stage of development.

The largest proportion of electronic products

Southern Metropolis Daily (hereinafter referred to as "the South Capital"): The Greater China region has emerged with various characteristics of cross-border retail export centers, which is the characteristics of Guangdong region is mainly in what areas?

Lin: "Complete category, industrial chain integrity" is the Guangdong Cross-border Retail Electric Dealer's outstanding characteristics. All kinds of production bases all over Guangdong province include the complete supply chain of all best-selling categories in Greater China. Taking electronic products as an example, the production chain of Guangdong Province includes the peripheral products such as computer and mobile phone machine, chip and memory, etc., so that the sales of electronic products in Guangdong are especially prominent.

South: What is the main focus of sales category? Which areas occupy the dominant position in the export destination market? Which areas are the fastest growing markets?

Lin: According to EB ay internal data show that as of June 30, 2013, the first 12 months, the Greater China Cross-border retail exports the highest total turnover of the three major product categories: electronic products, fashion products, home gardening products. In the case of Guangdong, electronic products still occupy the largest proportion. Traditional markets such as the United States, Britain and Australia are the main export destinations in Guangdong province. Israel and Brazil are the fastest-growing emerging markets.

Nancy: In your survey, how many sellers in the Guangdong region are optimistic about business growth expectations for the next 12 months? What do they think of future business development strategies? What categories are planned to develop?

Lin: In the context of internal policy incentives and external demand, the seller of Guangdong region, which received the joint survey of ebay and Ipsos, said that more than 51% of the sellers surveyed were optimistic about the prospects of the business development and believed that the retail export industry of cross-border electricity merchants would usher in a new stage of development. Most of the respondents said they would expand the existing product categories and expand other types of products, such as home gardening, life and entertainment, auto parts and so on.

The four major reasons for promoting the development of Guangdong cross-border electricity business

South China: Guangdong is ranked first in the total turnover of cross-border retail exports in greater Chinese territory. What do you think is the advantage of Guangdong in Cross-border retailing? How much difference does it have with the second Hong Kong?

Lin: EB ay the cross-border business in Greater China began early in Hong Kong, which is inseparable from the region's unique geographical advantages and strong traditional foreign trade industry Foundation. With Hong Kong's geographical advantages, Guangdong and the entire Pearl River Delta region, Cross-border retail exports have developed very quickly. Guangdong is an important force for retail exports, whether it is an existing seller or an emerging seller. We are attracting new import and export companies and factories to EB ay above the sale of products, Guangdong is also a stronghold, there is a great potential for development.

Nancy: In your survey, what are the main factors that Guangdong sellers consider to promote the development of retail export of cross-border electricity dealers?

Lin: According to EB Ay and benefit Ipsos Joint survey results, the Greater China region sellers (including Guangdong province retail export sellers) that the fast and secure payment methods, the right products, a strong platform, cost-effective logistics solutions is to promote cross-border retail exports of the four major factors of development.

Nancy: What are the characteristics of "Huo" in the view of ebay?

Lin: As mentioned earlier, "complete category, industrial chain integrity" is the Guangdong Cross-border retail Export electric Dealer's outstanding characteristics. Guangdong Sellers in the electronic category, fashion and auto products, retail exports are ranked the national leading position. Guangdong Sellers near the manufacturing base, at the same time has a wealth of foreign trade talent reserves, advanced e-commerce and entrepreneurial awareness and convenient logistics infrastructure and other advantages, so that Guangdong become greater China's retail export industry leader.