ebay Lin: A new stage of development in the retail export industry of cross-border electricity merchants in Greater China

April 3, a day ago, in the "2014 Greater China cross-border retail export industry Development Trend Report" press conference, ebay global vice president and Greater China chief executive Lin pointed out that the Greater China region across the border of the retail export industry has ushered in a diversified, comprehensive layout of the development of a new stage, This brings the growth opportunity for sellers, but also puts forward the new challenge of how to do bigger and stronger.

ebay platform internal data show that the United States, the United Kingdom, Australia, Germany and other mature markets are still the Greater China Region Sellers Business Center, swept 2013 in Greater China, the top four of the cross-border electricity retail export industry XV major destination market. ebay's Greater China sellers were the strongest in emerging markets such as Argentina and Israel, with growth of 130% and 78% per cent respectively.

Electronics and fashion are still the products of sellers in Greater China, and breakthrough logistics solutions have further broadened the category of retail exports. The rise of overseas warehousing business, not only improve the quality and efficiency of logistics and distribution, but also greatly improve the adaptability of Cross-border logistics, for home gardening, auto parts, such as high weight, large size or shape-specific goods opened the door to the international market.

It is understood that 2013 Shanghai sellers through ebay and PayPal to achieve a rapid growth in cross-border retail exports, the total volume of commercial transactions second only to Guangdong and Hong Kong, located in Greater China's third place. Fashion, electronics, home gardening and auto parts for the former four sales category, of which, home gardening class than 2012 growth of 57%, auto parts product growth also reached 30%. In terms of export destination markets, Shanghai sellers are particularly prominent in Argentina, Israel and Sweden, with growth rates of 162%, 92% and 72% respectively.

In addition, the report on the development trend of the retail export industry in the Greater China region in 2014 pointed out that, with the traction of market demand and technological innovation, cross-boundary electric operators in Greater China are constantly upgrading their industry maturity and service level to seize the opportunity of global market. With the continuous introduction of supporting policies, the accelerated transformation of traditional foreign trade and the gradual infiltration of the online shopping model, the Cross-border retail export industry in Greater China will continue to maintain strong growth momentum in 2014, with five major trends:

Category trends: More categories, more opportunities. Expanding the sales category will become an important means of business expansion in the Greater China area. The continuous expansion of sales category, the introduction of more heavy, bulky, and shape-specific goods into the global consumer vision not only makes "Chinese products" more closely linked to the daily lives of global consumers, but also helps greater China sellers seize the most consumer global cross-border shopping groups.

Second, the destination market trend: Mature market potential is huge, emerging markets accelerate growth. Strong per capita purchasing power, the concept of online shopping, consumption habits mature, logistics and other ancillary facilities perfect-these good market atmosphere will make the Greater China region sellers in the United States, Britain, Germany, Australia as the representative of the mature market to maintain a strong momentum of development; Rising emerging markets are becoming a new driver of cross-border electricity retailers ' retail export industries.

Third, buyers consumer trends: mobile technology to lead the multi-screen, full channel shopping experience. Advances in mobile technology have blurred the boundaries between online and offline commerce, to interconnect, seamless, multi-screen as the core of the "whole channel" shopping mode will be rapid development, so that consumers can at any time, anywhere, the heart of the shopping, greatly stimulate market demand, increase cross-border retail exports of the opportunity, but also to the sellers how to grasp the "fingertip economy" Presents new challenges.

Iv. localization Trends in Cross-border transactions: Diversified logistics solutions enhance competitiveness. More and more sellers in Greater China will acquire the "localized competitive advantage" of the destination market by establishing or adopting overseas warehousing to speed up the delivery of goods, enhance the exchange experience and improve the service standards.

The trend of sellers group: more diversified operators. Cross-border electric business retail export for many small and medium-sized enterprises, entrepreneurs to provide a quick way to grasp the global business opportunities; On the other hand, many large sellers, traditional foreign trade enterprises are also increasing the investment in the electric platform, expand business and improve service levels. More diversified Cross-border retail export entities will further improve the buyer's shopping experience and enhance the overall service level of the industry.