Edge elements: Web site SEO in the eight keyword combination strategy

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Hello everyone, this issue of excellent friends erhu lecture theme: SEO eight keyword combination strategy. If you have found your core keywords through the last issue of the keyword competition analysis, this section will analyze how to build the site content around the site's products and services, using a combination of keywords. Hope that you can dig out more suitable for their own site methods.

Website content and key words complement each other, to some extent, SEO is based on the content. When determining the core keywords (product and service keywords), we need to support the core keywords or other related long tail keywords with a lot of relevant content to let the search engine know what the site is doing and what the core of the site is. So how do these long tail keywords be organized? The following combination of personal experience from eight aspects of site SEO keyword combination method and how to use keyword combination to customize and update the content of the site.

First strategy: Product or service + features (texture, category, industry background, etc.)

This type of content is the bottom of the product and service, but it can also be extended. Can be the introduction of their own products and functional elaboration, but also from the product origin of raw materials, background knowledge and so on. If it is a service, you can explain the industry's terminology, introduce industry news, technical articles and service flow, etc.

For example, excellent friends net SEO contest keywords: shoes. You want to do a shoes corporate website, then the content of the site can be developed from the product's own characteristics such as: shoes texture, shoes production process, shoes style, shoes pattern, etc. at the same time, you can also start from the crowd classification, such as: Child Shoes, men's shoes, lady shoes, leisure shoes, etc. you can traced ediscovery, such as the origin of XX, the origin of XX and so on.

Second strategy: Product or service + search intention (what, how to use, where to sell, etc.)

Insiders, each industry has its own unique rules. Understand and familiarize yourself with the rules of the product or service industry, and you'll know a lot of unique keyword combinations.

Such as: What is cordyceps sinensis, how to use a whitening product? The keyword combination of product and search intent, users searching for these words are potential users of the site, and the chances of converting to paid users are also very high.

For this kind of keyword, you can go to some wiki website, question and answer website reference. Often the user submits the consultation question, is the very good key word.

Here is a small suggestion: different levels of Internet users search keywords are very different. But most web search keywords are relatively low-end, in favor of colloquial. In the website construction has a saying is to do the website, for example has a key word: Beijing does the website which home good? We can in fact for this keyword to organize an article, the title is called: Beijing does the website which home is good, excellent friend net 8 years prestige high quality. Continue the 3rd.

Third strategy: Product or service + brand model (brand name, generic model, etc.)

Here the brand can be its own brand, but also other competitors or even the brand, can be a well-known brand, can also be a well-known goods; the model here refers to the industry standards, the product's unique model and specifications, such as technical parameters. These are just an example, but not limited to these.

For example, bearing related to the list of friends may be more familiar with the key words of the bearing is through different brands, different models to combine. For example: deep groove ball bearings, ask NUE70 bearings. Use this idea in other products and services, I think the effect is also good.

The world's top ten lighter brands, in addition to the group of lighter net Zhang Total, you can say a few? Everyone will think of Zippo, yes, Zippo is the top ten lighter brands.

Industry pioneers to create these brands we can hardly go beyond the industry norms we can hardly change, but these familiar products bring the popularity is huge, we can be in different forms into the content of the site, thus driving the site in the search engine rankings to upgrade.

Strategy four: Product or service + business model (wholesale, agent, join, etc.)

Integrate the business approach into the site content. When we release the product information, we want to find the customer more accurately, also want to find a more professional customer. At this point, we need to indicate in the information what we want to achieve.

For example: We want to find Agent franchisee, you can add "agent" in the information name as the main word of information, if you want to do a lot of wholesale business, you can "wholesale" as the main word of information. The information here can be a title, either the content part of the site or the rest of the site.

Combined with the entity products, I have previously given to the Mobile mall in the field of a proposal: is to join the information or article module, Taobao and independent site to introduce the mode of delivery.

Now more and more Taobao users are struggling to find a suitable source, and there are a lot of suppliers can not find the next level of agent. In other words, if you add an agent module to a related page in the mall, then he can set up a lot of similar keywords as follows: Nokia N95 shipping, iphone generation ...

Strategy: Product or Service + Service mode (training, correspondence, etc.)

The service approach is different and the target audience is not the same.

such as a certain examination training, a university correspondence course, a cosmetics mail order, there are currently more popular QQ group training, entity face-to-face training and so on.

Strategy: Product or service + Enterprise information (company, courier, etc.)

This is more common in traditional service enterprises, especially in some convenient services industries.

For example: Shenzhen freight company Telephone, Zhongguancun moving company, Zhongguancun Water delivery company, Shijiazhuang housing intermediary company telephone and so on. There are some such as: a product manufacturer address, PAGEBBC official website address and so on.

Seventh strategy: Product or service + typo antonyms (easy to confuse brand and name, etc.)

Many friends call this an alternative SEO, in fact, is not so, the content of the Internet rich and open to create a rich and colorful spelling phenomenon. Previously in the QQ group of widely circulated "the founding of the Great cause of the premiere no" expression of image of the picture I believe that everyone now remember. Yesterday in the group popular about someone to shout Wang and Jia Lun to do Grandpa's example, in the QQ group virus spread very fast, I saw in 5 minutes 5 groups began to spread. These typos and antonyms phenomena are real in life, it is easy to arouse the attention and resonance.

Have seen a station name is called Thunder, and this keyword ranked only after the Thunder official website, it is conceivable that this station to intercept a lot of traffic. There are many other examples, such as Liu Yifei and Liu, Yu and Chang, Vagaa and Wagaa, Yi Jianlian and PHA, etc. Of course, here is just an example, if you can find the product and service similar keywords, I believe your effect will be very obvious.

Eighth strategy: Product or service + domain area (application area, geographical name, etc.)

Finally, one of the strategies I shared today. In fact, there are a lot of ideas, waiting for everyone to discover to experience. We often say 360 lines, the line of the champion, the 360 line here is just a lot of industry. At the same time, China's vast territory, more than 30 provinces and regions, more than 3,000 counties. I used to have these more than 3,000 regions name + product keywords used on a customer site, the effect is very obvious. This area of the list of keywords you can find me or to the Best Friends Forum resource area download. The area name and the website product or the Service keyword combination, the coverage audience is very many. This is not a new recruit, has long been used to the big Web site and content.

Such cases are easy to see in the classification information site, such as sometimes in the 58 of the same city to see a region keyword ranking is very good, but the channel itself is basically no content. Many large sites are massive keywords + templates, they are often not only to do a certain keyword, but to do a certain number of keywords. 58 usually play this way: Beijing + rental, Tianjin + rental ... very small city-city + rental. I say this is not necessarily to let everyone also play a large amount of keywords, but to have a thought, you have to integrate into the region class keywords + products or services. Here is a small experience, Ann is always more famous SEO, his website can reflect such information: Shijiazhuang SEO currently launched entity training, Wuhan area, Beijing, Shenzhen area I will be opened successively.

OK, here's the end of my lecture today. Through the above eight methods, we can better focus on the core keywords on the content of the site to supplement to maintain the site in the search engine active degree. Perhaps the above method is not all suitable for you, but hope that some of the above or a certain sentence can inspire you. Welcome to discuss this topic in the erhu of excellent friends. Thank you for your attention.

Author information: Edge elements, www.uusem.com founder. Want to see the author more articles please search edge elements, new open excellent friends Net SEO Contest Group: 23568877, Welcome to join. Copyright NOTICE: This original article authorized release, welcome free reprint but please retain the original author information, thank you for your cooperation!