Eight engines drive the development of Chinese web game industry

2012 has become an important year of Chinese web game eruption growth, within one year than different theme of different categories of web game, the overwhelming sweep of the domestic network game market, but also to prairie the potential of the Chinese original web game of the war burned all over the world.

Web game www.77313.com data show: This year's page tour set a total of 8.11 billion yuan in real sales revenue and 228 million U.S. dollars overseas earnings, and continue to grow by more than 40% of the high growth rate of strong momentum to promote future development.

Why are web games showing an astonishing growth trend in the years of 2012? Rapidly expanding the entire scale by almost one year, with the curiosity behind the booming web game in China, the 77313 web games operating platform and everyone to dig together from the Chinese Zhing Games Working (GPC), International Data Corporation (IDC), the new game (gamma New medium CNG) jointly released the authoritative 2012 China Gaming Industry Report. Through the report of the eight drivers of the development of the web game industry to see how the eight engines to promote the development of the Chinese web game industry.

In the "2012 China Game Industry Report" 2nd part Third Chapter 2nd section, objectively analyzes the Chinese webpage game industry development eight big driving factors. These are:

1. In intermodal mode, the long tail effect of web game is rapidly enlarged

2. Enterprise Cross-platform Development led to a variety of web game product types,

3. High-quality web games initially formed a fixed user base,

4. Web game Research and Development and operation links Close integration, grasp the needs of users timely,

5. Web Game business model replication cost is low, conducive to SME entrepreneurship,

6. Chess and card type of Web game with the vitality of sustainable development,

7. Web game enterprises to optimize the marketing strategy, shorten the operation cycle of funds,

8. The overseas web game market has become the most potential sales channel.

First, the 1th key words: Intermodal mode. Joint-venture is called jointly operation, refers to the platform side and the whole industry chain of the transport operators to cooperate with each other, fully embodies the advantages of cooperation between the two sides to win the business model of mutual benefit. The intermodal model has enabled the intermodal operators to reduce risk and cost inputs while acquiring high returns from operations, a new business model that has broken the original mode of cooperation and become a leading business model including the online gaming industry.

The report analyzes the characteristics of the Web game: Easy to play, fast, easy to start, so that the joint operation attracted two or three of the city and the following cities of non-game users, the rapid expansion of the Web game user community. Further analysis of the network game joint operation model to build a huge ecological circle based on China's internet, covering almost all aspects of the Internet: from computer instant messaging software, anti-virus software, Internet social networking, information to all kinds of appropriate size sites, almost all of China's internet users. Online games users face more and more game entrance, coverage is more and more wide, fully meet the fast and convenient landing game needs. In this way, the joint operation model will fully enlarge the feature of the Web game product and the effect of digital distribution, and the long tail effect is more obvious.

In addition, for the new stage of joint operation, the operators of each big own user platform are open, channel optimization, bring higher efficiency. Of course, one of the days of the cat, Jing Dong, when, suning and other electricity influx especially worthy of our in-depth attention.

2nd, the Enterprise Cross-platform Development led to a variety of web game product types. The report comprehensively analyzes all kinds of Internet enterprise, client network game, chess and card type of network games and other Cross-platform and web game model, and further analysis of the web game can also be reversed to promote mobile network game products and even develop client network games.

The emphasis is on the advantages of the network game of chess and cards and some data on the cross-platform operation of the web game show that the audience will be on its platform already 300 million people through the cross-platform development of the web game launched the "Every day to fight the landlord" Web game products, daily average number of users exceeded million, 2-year cumulative registered users up to 30 million, Become a classic case of cross-platform development.

3rd, high quality web game initially formed a fixed user base. With the popularity of web games, there are more and more fine-quality web games, and has initially formed a fixed user groups, through the depth of user-centered radiation effect, to cultivate more customer groups, in this period, the web game operators to strengthen the user pay habit of training, improve the user's retention rate and pay rate, Promote the benign development of the webpage game product.

The fourth dynamic aspect, the webpage game research and development and the Operation Link Close union, grasps the user demand in time. The report compares the development and operation of the client-side network game with the Web game, and concludes that the development and operation of the web game is closer, and can be adjusted to meet the customers ' maximum demand through different customer needs. And the convenience of web games and simple functionality to meet the needs of white collar and other debris entertainment time. Focus on the analysis of the web game of the joint venture, market income distribution, product development model and other advantages, to maximize the satisfaction of customer demand, to win the favor of customers.

The big reason is: Web game business model replication cost is low, conducive to SME entrepreneurship. Talk about the business model of the Web game, and enumerate the data to prove: 2012 Web game industry more than than, the relevant development enterprise or team has more than 400, the operation team since the establishment and the website organization established various kinds of network alliance more than 1200. More than 50,000 employees are associated with web games.

And the client game research and development, operations, funds and other aspects of the research and development cycle of 5-12 months, the number of research and development of 3-15 people, average research and development costs 150~200 million, the promotion cycle in the operation of 3-6 months into the peak. Through this series of data shows the advantages of online games business model, greatly promoting the SME business.

The big factor is the game of chess-like web pages, and the prediction of the game of chess and cards will have the vitality of sustainable development. Chess and card web games both chess and card games and web games two major advantages of resources, make: a large user base, the number of registered users and at the same time the number of online development speed, stability and loyalty high. And emphatically analyzed the Chinese chess brand culture historical tradition, through the new situation the Chess card class webpage game development. Make chess and card games more convenient, so as to promote the Web game Chess class branch vitality.

Finally, the paper mainly expounds "web game enterprises to optimize the marketing strategy, shorten the operation cycle of funds" and "overseas web game market has become the most potential sales channels" two major impetus to the development of the web game momentum.

Web Game Platform http:// Www.77313.com stressed that Web game in the constant market competition to optimize marketing strategy, increase sales intensity and through more ways to meet the needs of high-end customers, through the cultivation of pay habits and other ways to promote the return cycle of funds, through deep excavation and accumulation to promote the development of pay, promote the web game market to maturity. Previously we learned that China's online game overseas market sales in 2012 has been as high as 228 million U.S. dollars, the reason, many overseas areas without the tradition of web games, so to enter relatively easy, less competitive than domestic competition. Moreover, the Web game product operation is simple, the investment return cycle is short, the limited degree is low. By Overseas game agents welcome. The agency authorization fee of the web game is rising rapidly, which becomes an effective way for domestic enterprises to relieve the capital pressure.

Eight engines to push the Chinese web game industry continues to move forward, the future we will see these engines will play an increasingly important function and role, let the Chinese web game industry go further.