Eight types of revisions that may affect SEO

Source: Internet
Author: User

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Many Web sites may be designed to be unscientific, not beautiful, or out of the site to upgrade the need for functional upgrading of the site, but the impact of the Web site changes caused by short-term fluctuations in traffic, heavy is the search engine K station, so the site revision must be cautious, especially big changes, like that even the type of content is changed, For example, from the catering industry to the weight loss, suggest a new station, or recovery may not be so fast.

What kind of changes will affect the site's SEO, the next small series for everyone.

1, three major label changes

Three major label changes are more common, the three label refers to title, keyword, description. Small range of changes will not have too much impact, if it is a drastic change, such as a large number of changes in the page, keyword large area replacement, may lead to drop in keyword rankings, resulting in the decline in traffic.

  

2, change the website domain name

This may have the very big influence, should record the domain name switching time, in the future good carries on the tracking analysis. Also remember to do 301 redirect, take the weight of the old domain name, as far as possible to minimize the loss.

3, modify the URL structure

Changing the site URL may affect the rankings and make a record of the changes. In addition to doing a good job of 301 redirect, url adjustment may produce a large number of 404 pages, check these pages, remove the entrance and cooperate with Baidu Webmaster tools, such as the use of the operation is very necessary. But remember, don't move the URL unless you have to.

4, change the Navigation/menu system

That is, the link on the page to move or create a new link system, the main navigation changes, most of the site will be linked to the structure of the page, the weight of the flow and distribution has an impact, do not also affect the new page included. So for some of the larger changes, it is best to separate, as far as possible to reduce the risk of Web site revision.

5. Use the new CMS

CMS is a content management system, the use of new CMS, is a great change, will undoubtedly bring a great impact. If you have to change the CMS, must be the new and old CMS in SEO advantages and disadvantages do a detailed analysis, and after the replacement of New CMS, do a good job recording, tracking analysis, pay attention to the impact of the replacement site.

6. Add new content blocks, functions, options, etc. for the website

Before adding new content blocks, you should consider the relevance of the new content to the overall site content, whether you need to increase the subdomain, the link structure of the site, and so on.

7, Reverse link changes

For example, site link structure adjustment, increase or decrease of partner, make the website import and export link occurrence become, this will affect the website SEO.

8. Added new sources of traffic

May be added to other promotional methods, such as micro-blog, QQ Group, etc., will bring about fluctuations in traffic.

Whatever changes you make to the site, either large or small, can have an impact. Each change, should be treated as a separate project to treat, detailed records of changes in the reason, time, tracking changes after the situation, analysis of changes in the effect, in the long run, you will understand some causal relationship.

If you don't have a track record, you may not be able to notice the changes brought about by the revision in time, and there is no way to track what's at work and what the cause of the change is, which may make you make a mistake again.

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